A cash mob is a group of people who assemble at a local business to make purchases. The purpose of these mobs is to support both the local businesses and the overall community. They may also serve a secondary purpose in providing social opportunities. They are a form of flash mob, and are inspired by them. The cash mob is related to the carrotmob, which supports companies for ethical, mainly pro-environmental actions. Cash mobs also sometimes mobilize to raise money for a cause, as in the case of the cash mob that descended on a

Planned Parenthood The Planned Parenthood Federation of America, Inc. (PPFA), or simply Planned Parenthood, is a nonprofit organization that provides reproductive health care in the United States and globally. It is a tax-exempt corporation under Internal Reve ...

in Portland, Maine in October 2012, raising $2,000 in minutes.

History

As reported by

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, the idea of a cash mob was first started by Chris Smith, a

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ger and

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from

Buffalo, New York Buffalo is the second-largest city in the U.S. state of New York (behind only New York City) and the seat of Erie County. It is at the eastern end of Lake Erie, at the head of the Niagara River, and is across the Canadian border from South ...

, in August 2011 at a wine shop in Buffalo. He organized more than 100 people to purchase items from City Wine Merchant on August 5. Smith described the mobs as a "reverse Groupon" that are meant to make a "chance for business owners to begin building a longer-term relationship with customers". A group of people living in

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, claim to be the originators of the term and event. Their first cash mob event was started on November 16, 2011 where they gathered around 40 people to shop at a local bookstore. After the event, the group started a blog to popularize the idea, leading to other cash mobs being started in other cities. The group from Cleveland has stated that, after the idea of cash mobs began being picked up by

Occupy Wall Street Occupy Wall Street (OWS) was a protest Social movement, movement against economic inequality and the Campaign finance, influence of money in politics that began in Zuccotti Park, located in New York City's Financial District, Manhattan, Wall S ...

groups, cash mobs are not meant to be "a political or social organization ... or meant to be an answer to economic crisis." After the concept was started in general, the popularity of cash mobs began spreading through sites like

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and

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, eventually leading to cash mobs being formed in more than 32 states and in Canada. Local radio stations have also seen extensive use by cash mob organizers to inform others. One of the earliest cash mob

s created a list of "Mob Rules" that advised how other cash mobs should be coordinated. These rules included "choosing stores that are locally owned ... getting approval from the store's owners and setting a $20 spending commitment for mobbers." Other rules include having the mob gathering near a local bar or restaurant that the group can attend after the shopping event.

Locations

Cash mob groups have been started in a number of different cities: * Adrian, Ohio *

Ann Arbor, Michigan Ann Arbor is a city in the U.S. state of Michigan and the county seat of Washtenaw County, Michigan, Washtenaw County. The 2020 United States census, 2020 census recorded its population to be 123,851. It is the principal city of the Ann Arbor ...

* Arcata, California *

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Bellport, New York Bellport is a village in the Town of Brookhaven in Suffolk County, on the South Shore of Long Island, in New York, United States. The population was 2,084 at the 2010 census. The Incorporated Village of Bellport is named after the Bell family ...

* Blacksburg, Virginia *

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Charlottesville, Virginia Charlottesville, colloquially known as C'ville, is an independent city in the Commonwealth of Virginia. It is the county seat of Albemarle County, which surrounds the city, though the two are separate legal entities. It is named after Queen Ch ...

* Chilliwack, British Columbia * Cleveland Heights, Ohio * Colleyville, Texas *

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Fort Smith, Arkansas Fort Smith is the third-largest city in Arkansas and one of the two county seats of Sebastian County. As of the 2020 Census, the population was 89,142. It is the principal city of the Fort Smith, Arkansas–Oklahoma Metropolitan Statistical Are ...

* Franklin, North Carolina *

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* Hamilton Township (Mercer), New Jersey *

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* Hutchinson, Kansas *

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* Lompoc, California * Levittown, New York *

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* Muskegon, Michigan *

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* Scranton, Pennsylvania *

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* Tremont, Ohio *

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The

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has supported the creation of a cash mob, forming it into a "monthly event to help support local businesses and bring attention to the area as a retail destination." Chamber members said that, after the first location, the future ones will be chosen via a lottery and that participants will "receive 20 percent discounts, and refreshments will be served," but are expected to spend more than $20. The Cash Mob in St. Albert, Alberta, Canada, is organized by Heidi Fedoruk from Leading Edge Physiotherapy and has been running since September 2012. They have mobbed 33 local businesses, averaging 60 mobbers per evening, with a high of 122. She has been keeping statistics and they have created a stimulus of over $100,000 infused into the local economy, twenty dollars at a time. One business saw $3400 sales in one hour, which they had never done before in a week. The St. Albert Cash Mob is frequently featured in the local newspapers https://web.archive.org/web/20140827154824/http://www.stalbertleader.com/cashmob/ as well as television including this link to http://edmonton.ctvnews.ca/video?clipId=382812&playlistId=1.1872088&binId=1.1203428&playlistPageNum=1 In Levittown, New York a cash mob for a local stationery store owner was made into a short documentary
Cash Mob for Avi
and was selected into the Big Apple Film Festival in 2014.

References

{{reflist, colwidth=33em Community organizing 2010s fads and trends Flash mob Consumer behaviour Sales and clearances Retail processes and techniques