Carroll Public Market
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The Carroll Public Market, also known as the Yamhill Street Market, was a fresh produce market that operated for twenty years on the sidewalks of SW Yamhill Street between First and Fifth avenues in
Portland, Oregon Portland (, ) is a port city in the Pacific Northwest and the largest city in the U.S. state of Oregon. Situated at the confluence of the Willamette and Columbia rivers, Portland is the county seat of Multnomah County, the most populous co ...
, during the early decades of the 20th century. The organizational structure of the market eventually included 212 stalls and over 400 vendors who offered pricing by negotiation. One writer characterized the atmosphere as "loosely organized chaos." The market was dissolved and replaced by the
Portland Public Market The Portland Public Market was a public market in Portland, Oregon, United States, built in 1933 at a widely advertised cost of $1 million ($ million in ). Controversial and ambitious, it was intended to replace the Carroll Public Market, c ...
in 1934.


History

Public markets often have been part of Portland history. An 1854 map of early Portland included two plats for market squares. One square on Fifth between Yamhill and Morrison was known as "Market Block," and it eventually became the site of two markets. In 1872 a mixed-use building, the New Market and Theater, included a public market at the site of Portland's current Saturday Market. Changing demographics forced the market to close in the mid-1880s. Early in the 20th century, '' Evening Telegram'' editor and publisher
John Francis Carroll John Francis Carroll (June 15, 1858December 4, 1917) was a newspaper publisher and editor who operated the '' Evening Telegram'' in Portland, Oregon. He was best known as an early champion of both the Portland Rose Festival and what became the Car ...
began calling for a new public market, and in 1914 the Carroll Public Market was named in his honor. The market was located on the west bank of the Willamette River, near the site of the old
Morrison Bridge The Morrison Bridge is a bascule bridge that spans the Willamette River in Portland, Oregon. Completed in 1958, it is the third bridge at approximately the same site to carry that name. It is one of the most heavily used bridges in Portland. It ...
, where vendors from farming communities outside of Portland could easily commute. Immediately the market became popular with customers seeking fresh produce. Customers dealt directly with farmers on the street and eliminated
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charges from intermediary, middle men. The market quickly expanded to include not only the sidewalk space on Yamhill but adjacent buildings as well. Business owner
Fred Meyer Fred Meyer is an American chain of hypermarket superstores founded in 1922 in Portland, Oregon, USA, by Fred G. Meyer. The stores are found in the northwest U.S., within the states of Oregon, Washington, Idaho, and Alaska. The company merged w ...
leased floor space in buildings that bordered the market, and he rented the space to vendors by the square inch. Meyer believed that vendors needed only a 2-foot aisle within stalls. Pedestrian and automobile traffic congestion along SW Yamhill Street continued to increase, turning the busy market into a target for urban planners in the 1920s. Planners wanted to move the market away from the sidewalks on Yamhill Street to a single building where inventory could be handled more efficiently and customers could be managed. In 1934, the Carroll Public Market was demolished in favor of the new Portland Public Market on the waterfront at SW Taylor Street.


See also

*
Downtown Portland Downtown Portland is the city center of Portland, Oregon, United States. It is on the west bank of the Willamette River in the northeastern corner of the southwest section of the city and where most of the city's high-rise buildings are found. ...
*
History of Portland, Oregon The history of the city of Portland, Oregon, began in 1843 when business partners William Overton and Asa Lovejoy filed to claim land on the west bank of the Willamette River in Oregon Country. In 1845 the name of Portland was chosen for this com ...
* Portland Yamhill Historic District


References

{{reflist 1914 establishments in Oregon 1934 disestablishments in Oregon Economy of Portland, Oregon Retail markets in the United States Market halls Food retailers