Carlos José Sánchez Jaramillo (1935 – December 29, 2018) was a Colombian actor who portrayed

Juan Valdez Juan Valdez is a fictional character who has appeared in advertisements for the National Federation of Coffee Growers of Colombia since 1958, representing a Colombian coffee farmer. The advertisements were designed by the Doyle Dane Bernbach ad ...

for over thirty years, from 1969 to 2006. He was originally a

coffee Coffee is a beverage brewed from roasted, ground coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content, but decaffeinated coffee is also commercially a ...

farmer from

Antioquia Antioquia is the Spanish form of Antioch. Antioquia may also refer to: * Antioquia Department Antioquia () is one of the 32 departments of Colombia, located in the central northwestern part of Colombia with a narrow section that borders th ...

Colombia Colombia, officially the Republic of Colombia, is a country primarily located in South America with Insular region of Colombia, insular regions in North America. The Colombian mainland is bordered by the Caribbean Sea to the north, Venezuel ...

. He was an artist in

Medellín Medellín ( ; or ), officially the Special District of Science, Technology and Innovation of Medellín (), is the List of cities in Colombia, second-largest city in Colombia after Bogotá, and the capital of the department of Antioquia Departme ...

, Colombia. He was born in Fredonia, Colombia, in 1935 and studied at the University of Antioquia before becoming a painter. He died on December 29, 2018, in Medellín, at the age of 83. Juan Valdez is a fictional character that has appeared in advertisements for the

National Federation of Coffee Growers of Colombia The National Federation of Coffee Growers of Colombia, (), abbreviated as Colombian Coffee Growers Federation or Fedecafé, is a non-profit business organization, popularly known for its " Juan Valdez" marketing campaign. The Federation was found ...

since 1959, representing the Colombian

farmer A farmer is a person engaged in agriculture, raising living organisms for food or raw materials. The term usually applies to people who do some combination of raising field crops, orchards, vineyards, poultry, or other livestock. A farmer ...

. He typically appears alongside his

mule The mule is a domestic equine hybrid between a donkey, and a horse. It is the offspring of a male donkey (a jack) and a female horse (a mare). The horse and the donkey are different species, with different numbers of chromosomes; of the two ...

Conchita, carrying sacks of harvested coffee beans. He has become an

icon An icon () is a religious work of art, most commonly a painting, in the cultures of the Eastern Orthodox, Oriental Orthodox, Catholic Church, Catholic, and Lutheranism, Lutheran churches. The most common subjects include Jesus, Mary, mother of ...

for Colombia as well as coffee in general.

References

2018 deaths Colombian male television actors 1935 births {{colombia-bio-stub