Carlos Alazraki Grossmann (born October 8, 1947 in

Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley o ...

) is a Mexican advertising executive. Alazraki is the founder, president, and CEO of ''Alazraki & Asociados Publicidad'' agency and the previous president of the Asociación Mexicana de Agencias de Publicidad (AMAP, Mexican Association of Advertising Agencies). He is the son of film director

Benito Alazraki Benito Alazraki (27 October 1921 – 6 June 2007) was a Mexican film director and screenwriter. He directed 40 films between 1955 and 1995. He was the father of advertising executive Carlos Alazraki and grandfather of director Gary Alazraki ...

and son-in-law of the late Samy Yeroham, owner of Topeka. He is also the father of director

Gary Alazraki Gary "Gaz" Alazraki is the writer and director of Mexico's record breaking comedy ''Nosotros los Nobles'' (2013) and the co-creator, executive producer and director of '' Club de Cuervos'' (2015), Netflix's first original series in Spanish. He head ...

Career

Alazraki studied Information Science and Techniques at the

Universidad Iberoamericana The Ibero-American University ( es, Universidad Iberoamericana), also referred to by its acronym ''UIA'' but commonly known as ''Ibero'' or ''La Ibero'') is a private, Catholic, Mexican higher education institution, sponsored by the Mexican provi ...

(UIA). He started his career in the United States with the Hal Greenfader, Publicis Romero and JWT agencies, later to Spain to work at Ibérica Televisión where he shot 13 television shows and a film with his father, Benito Alazraki. Returning to Mexico, he worked for Telesistema Mexicano (now

Televisa Grupo Televisa is a Mexican multimedia mass media company. A major Latin American mass media corporation, it often presents itself as the largest producer of Spanish-language content. In April 2021, Televisa and Univision Communications announce ...

) with Luis de Llano Sr.; after a merger and the formation of Televisa, Alazraki and his colleague Adolfo Rodríguez were retained. In 1970, Alazraki joined Canal 13 of Imevisión (now

TV Azteca TV Azteca, S.A.B. de C.V. is a Mexican multimedia conglomerate owned by Grupo Salinas. It is the second-largest mass media company in Mexico after Televisa. It primarily competes with Televisa as well as some local operators. It owns two national ...

), a then government-owned company, as director of programming. During that time, he formed the advertising agency ''Alazraki-Rodríguez Publicidad'' with Adolfo Rodríguez, that later became ''Alazraki & Asociados Publicidad''. He created the slogan ''Bienestar para tu familia'' for Zedillo in 1994. In 1996 he produced the short film, ''Directamente al cielo'' (''Straight to heaven''). He worked in the campaigns of Carlos Hank,

Luis Donaldo Colosio Luis Donaldo Colosio Murrieta (; 10 February 1950 – 23 March 1994) was a Mexican politician, economist, and Institutional Revolutionary Party (PRI) presidential candidate, who was assassinated at a campaign rally in Tijuana during the Mexic ...

Ernesto Zedillo Ernesto Zedillo Ponce de León (; born 27 December 1951) is a Mexican economist and politician. He was 61st president of Mexico from 1 December 1994 to 30 November 2000, as the last of the uninterrupted 71-year line of Mexican presidents from t ...

and

Roberto Madrazo The name Robert is an ancient Germanic given name, from Proto-Germanic "fame" and "bright" (''Hrōþiberhtaz''). Compare Old Dutch ''Robrecht'' and Old High German ''Hrodebert'' (a compound of '' Hruod'' ( non, Hróðr) "fame, glory, honou ...

in the PRI primaries for the

2003 Mexican elections A number of elections, both federal and local, took place in Mexico during 2003: 6 July 2003 Federal Congress **Chamber of Deputies – 500 federal deputies Colima **Governor, state congress, and mayors **See: 2003 Colima state election ...

In 2005, he replaced Roberto Gaudelli for the image management of

for the 2006 Mexican presidential elections. For Madrazo he created the slogan ''Dale un Madrazo al dedazo'', a play on words using the candidate's last name "Madrazo" which, within different contexts, is a memorable Spanish word. Alazraki's agency has managed the image of

Grupo Sanborns Grupo Sanborns is a retailing arm of the Carlos Slim-run Grupo Carso that includes the namesake Sanborns chain, Mixup music stores, iShop electronics stores, Saks Fifth Avenue and Sears department stores in Mexico, and other formats. The name ...

for 15 years, and

Telmex Telmex is a Mexican telecommunications company headquartered in Mexico City that provides telecommunications products and services in Mexico. Telmex is still the dominant fixed-line phone carrier in Mexico. In addition to traditional fixed-line ...

and Sección Amarilla (Mexico's Yellow Pages) for 12 years, Posadas and Victoria beer for 8 years, and Comex for 10 years. Alazraki is developing television projects for '' Canal 40''. He judged the FIAP Buenos Aires in 1991, and The New York Festival, for which he was an advisor, in 1995. He has been a member of the

Advertising Hall of Fame The Advertising Hall of Fame, operated by the American Advertising Federation (AAF), began in 1948 as a result of a proposal by the New York Ad Club and its president, Andrew Haire, to the Advertising Federation of America, the predecessor organiza ...

since 1991.

Films

* '' Directamente al cielo'' (1996) producer

Career

Films

References

External links