Carlo's Bake Shop, commonly known as Carlo's Bakery and also known as Carlo's City Hall Bake Shop, is a
bakery
A bakery is an establishment that produces and sells flour-based food baked in an oven such as bread, cookies, cakes, donuts, pastries, and pies. Some retail bakeries are also categorized as cafés, serving coffee and tea to customers who ...
in
Hoboken, New Jersey
Hoboken ( ; Unami: ') is a city in Hudson County in the U.S. state of New Jersey. As of the 2020 U.S. census, the city's population was 60,417. The Census Bureau's Population Estimates Program calculated that the city's population was 58,690 i ...
, owned by
Buddy Valastro
Bartolo "Buddy" Valastro Jr. (born March 3, 1977) is an American baker and reality television personality of Italian heritage. He is the owner of Carlo's Bakery, as well as the face of Buddy V's Ristorante. Valastro is best known as the star of ...
. The bakery has gained public attention as the setting of the
TLC
TLC may refer to:
Arts and entertainment Television
* ''TLC'' (TV series), a 2002 British situational comedy television series that aired on BBC2
* TLC (TV network), formerly the Learning Channel, an American cable TV network
** TLC (Asia), an A ...
television series, ''
Cake Boss
''Cake Boss'' is an American reality television series, which originally aired on the cable television network TLC. The series premiered on April 19, 2009, and has spawned four spin-offs: ''Next Great Baker'', ''Kitchen Boss'', ''Bake You Rich' ...
''.
History
In 1910, Carlo's Bakery was founded by
Italian
Italian(s) may refer to:
* Anything of, from, or related to the people of Italy over the centuries
** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom
** Italian language, a Romance language
*** Regional Ita ...
pastry chef Carlo Guastaferro, and in 1964, it was purchased by Bartolo "Buddy" Valastro Sr. Valastro's son
Buddy Valastro
Bartolo "Buddy" Valastro Jr. (born March 3, 1977) is an American baker and reality television personality of Italian heritage. He is the owner of Carlo's Bakery, as well as the face of Buddy V's Ristorante. Valastro is best known as the star of ...
currently runs the bakery, with help from his four older sisters, three brothers-in-law, and other assorted family members and friends. One notable employee was Sal Picinich, who began working at the bakery shortly after the Valastro family purchased it, and continued until his death on January 30, 2011.
The bakery rose to fame with ''
Cake Boss
''Cake Boss'' is an American reality television series, which originally aired on the cable television network TLC. The series premiered on April 19, 2009, and has spawned four spin-offs: ''Next Great Baker'', ''Kitchen Boss'', ''Bake You Rich' ...
'', a
reality television
Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early 19 ...
series that premiered on
TLC
TLC may refer to:
Arts and entertainment Television
* ''TLC'' (TV series), a 2002 British situational comedy television series that aired on BBC2
* TLC (TV network), formerly the Learning Channel, an American cable TV network
** TLC (Asia), an A ...
in April 2009, depicting the staff of the shop creating elaborate custom-order novelty cakes. As a result, the shop became a tourist attraction, and a key institution in Hoboken and Hudson County.
As a result of the popularity of ''Cake Boss'', Carlo's Bakery built a new factory at Lackawanna Center, a mixed industrial-retail complex in nearby
Jersey City
Jersey City is the second-most populous city in the U.S. state of New Jersey, after Newark.baked goods
Baking is a method of preparing food that uses dry heat, typically in an oven, but can also be done in hot ashes, or on hot stones. The most common baked item is bread but many other types of foods can be baked. Heat is gradually transferred " ...
for shipment across the country. Because of the limited space at the Hoboken location, Carlo's Bakery was unable to ship cakes beyond normal driving distance from the bakery; the bakery had conducted a limited trial Internet sale of pies in October 2009, to test the viability of selling baked goods on the Internet.
On May 24, 2011, Carlo's Bakery opened its first branch location, Cake Boss Cafe, at the
Discovery Times Square Exposition
Discovery Times Square (also known as Discovery TSX) was an exhibition space at 226 West 44th Street in New York City that opened June 24, 2009 and closed in September 2016. It specialized in traveling exhibitions with 60,000 square feet of exhibit ...
at 226 West 44th Street in
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
's
Times Square
Times Square is a major commercial intersection, tourist destination, entertainment hub, and neighborhood in Midtown Manhattan, New York City. It is formed by the junction of Broadway, Seventh Avenue, and 42nd Street. Together with adjacent ...
NorthJersey.com
North Jersey Media Group is a newspaper publishing company headquartered in Woodland Park, New Jersey and owned by the Gannett Company, Inc. It publishes ''The Record'', the ''Herald News'' of Passaic County, the ''Daily Record'' of Morris County ...
Westfield, New Jersey
Westfield is a town in Union County, New Jersey, United States, located southwest of Manhattan. As of the 2010 United States census, the town's population was 30,316,Red Bank, New Jersey
Red Bank is a borough in Monmouth County, New Jersey, United States. Incorporated in 1908, the community is on the Navesink River, the area's original transportation route to the ocean and other ports. Red Bank is in the New York Metropolitan A ...
.
In January 2012, as a result of the attention brought to the city of Hoboken by the shop and the TV series, the ''
Hudson Reporter
''The Hudson Reporter'' is a newspaper chain based in Hudson County, New Jersey. ''The Hudson Reporter'' publications mainly focus on local politics and community news. The oldest newspaper in the chain is the '' Hoboken Reporter'', founded in 1983 ...
'' named Buddy Valastro Jr. as an honorable mention in its list of
Hudson County
Hudson County is the most densely populated county in the U.S. state of New Jersey. It lies west of the lower Hudson River, which was named for Henry Hudson, the sea captain who explored the area in 1609. Part of New Jersey's Gateway Region in ...
NJ.com
NJ.com is a digital news content provider and website in New Jersey owned by Advance Publications. According to a report in ''The New York Times'' in 2012, it was the largest provider of digital news in the state at the time. In 2018, comScore r ...
.
On March 20, 2014, Carlo's opened a location in
Morristown, New Jersey
Morristown () is a town and the county seat of Morris County, in the U.S. state of New Jersey. ...
West Coast West Coast or west coast may refer to:
Geography Australia
* Western Australia
*Regions of South Australia#Weather forecasting, West Coast of South Australia
* West Coast, Tasmania
**West Coast Range, mountain range in the region
Canada
* Britis ...
Las Vegas Weekly
''Las Vegas Weekly'' is a free alternative weekly newspaper based in Henderson, Nevada, covering Las Vegas arts, entertainment, culture and news. ''Las Vegas Weekly'' is published by Greenspun Media Group. The paper was founded in 1992 by James P ...
''. Retrieved September 23, 2014.
On December 5, 2015, Carlo's Bakery opened a location at
The Florida Mall
The Florida Mall is a super regional enclosed shopping mall located south of Orlando in unincorporated Orange County, Florida, United States, on the southeast corner of Orange Blossom Trail and Sand Lake Road; it opened in 1986. The facility wa ...
in
Orlando, Florida
Orlando () is a city in the U.S. state of Florida and is the county seat of Orange County, Florida, Orange County. In Central Florida, it is the center of the Greater Orlando, Orlando metropolitan area, which had a population of 2,509,831, acco ...
.
On November 10, 2016, Carlo's opened a kiosk in Willowbrook Mall, in
Wayne, New Jersey
Wayne is a Township (New Jersey), township in Passaic County, New Jersey, Passaic County, New Jersey, United States. Home to William Paterson University and located less than from Midtown Manhattan, the township is a bedroom suburb of New York ...
. Other New Jersey locations include Marlton and Westfield. A month later on December 8, Carlo's opened a location in
São Paulo
São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaWC a ...
, the company's first bakery outside the United States. Managed by Rick Zavala, the winner of the
RecordTV
RecordTV (), formerly known as Rede Record, is a Brazilian free-to-air television network. It is currently the second largest commercial TV station in Brazil, and the 28th largest in the 2012 world ranking. In 2010, it was elected by the adverti ...
reality television competition series '' Batalha dos Confeiteiros''.
On August 1, 2018, the Red Bank, New Jersey store closed after the lease expired. A spokesperson for the company announced that the company sought to create a different kind of dining experience similar to the location in Texas, for which the Red Bank location was not appropriate. The other five Carlo's Bakery locations in New Jersey remained open.