Cargo-cult
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A cargo cult is an
indigenist Indigenism can refer to several different ideologies that seek to promote the interests of indigenous peoples. The term is used differently by various scholars and activists, and can be used purely descriptively or carry political connotations. D ...
millenarian belief system, in which adherents perform rituals which they believe will cause a more technologically advanced society to deliver goods.


Causes, beliefs, and practices

Cargo cults are marked by a number of common characteristics, including a "myth-dream" that is a synthesis of indigenous and foreign elements, the expectation of help from the ancestors, charismatic leaders, and lastly, belief in the appearance of an abundance of goods. The indigenous societies of Melanesia were typically characterized by a " big man" political system in which individuals gained prestige through gift exchanges. The more wealth a man could distribute, the more people who were in his debt, and the greater his renown. Those who were unable to reciprocate were identified as "rubbish men". Faced, through colonialism, with foreigners with a seemingly unending supply of goods for exchange, indigenous Melanesians experienced "value dominance". That is, they were dominated by others in terms of their own (not the foreign) value system, and exchange with foreigners left them feeling like rubbish men. Since the modern manufacturing process is unknown to them, members, leaders, and prophets of the cults maintain that the manufactured goods of the non-native culture have been created by spiritual means, such as through their deities and ancestors. These goods are intended for the local indigenous people, but the foreigners have unfairly gained control of these objects through malice or mistake.Harris, Marvin. Cows, Pigs, Wars, and Witches: The Riddles of Culture. New York: Random House, 1974, pg. 133-152 Thus, a characteristic feature of cargo cults is the belief that spiritual agents will, at some future time, give much valuable cargo and desirable manufactured products to the cult members. Symbols associated with Christianity and modern Western society tend to be incorporated into their rituals: for example, the use of cross-shaped grave markers. Notable examples of cargo cult activity include the setting up of mock airstrips, airports, airplanes, offices, and dining rooms, as well as the fetishization and attempted construction of Western goods, such as radios made of coconuts and straw. Believers may stage "drills" and "marches" with sticks for rifles and use military-style insignia and national insignia painted on their bodies to make them look like soldiers, thereby treating the activities of Western military personnel as rituals to be performed for the purpose of attracting the cargo.


Examples


First occurrences

Discussions of cargo cults usually begin with a series of movements that occurred in the late nineteenth century and early twentieth century. The earliest recorded cargo cult was the Tikka Movement that began in
Fiji Fiji ( , ,; fj, Viti, ; Fiji Hindi: फ़िजी, ''Fijī''), officially the Republic of Fiji, is an island country in Melanesia, part of Oceania in the South Pacific Ocean. It lies about north-northeast of New Zealand. Fiji consists ...
in 1885 at the height of the colonial era's plantation-style economy. The movement began with a promised return to a golden age of ancestral potency. Minor alterations to priestly practices were undertaken to update them and attempt to recover some kind of ancestral efficacy. Colonial authorities saw the leader of the movement, Tuka, as a troublemaker, and he was
exile Exile is primarily penal expulsion from one's native country, and secondarily expatriation or prolonged absence from one's homeland under either the compulsion of circumstance or the rigors of some high purpose. Usually persons and peoples suf ...
d, although their attempts to stop him returning proved fruitless. Cargo cults occurred periodically in many parts of the island of New Guinea, including the Taro Cult in northern Papua New Guinea and the Vailala Madness that arose from 1919 to 1922. The last was documented by
Francis Edgar Williams Francis Edgar Williams (9 February 1893 – 12 May 1943) was an Australian anthropologist who worked for the government of the Territory of Papua from 1922 to 1942. Life Born in Malvern, South Australia and educated at Kyre College, the Baptist ...
, one of the first anthropologists to conduct fieldwork in Papua New Guinea. Less dramatic cargo cults have appeared in western New Guinea as well, including the Asmat and Dani areas.


Pacific cults of World War II

The most widely known period of cargo cult activity occurred among the Melanesian islanders in the years during and after World War II. A small population of indigenous peoples observed, often directly in front of their dwellings, the largest war ever fought by technologically advanced nations. The Japanese distributed goods and used the beliefs of the Melanesians to attempt to gain their compliance. Later the Allied forces arrived in the islands. The vast amounts of military equipment and supplies that both sides airdropped (or airlifted to airstrips) to troops on these islands meant drastic changes to the lifestyle of the islanders, many of whom had never seen outsiders before. Manufactured clothing, medicine, canned food, tents, weapons and other goods arrived in vast quantities for the soldiers, who often shared some of it with the islanders who were their guides and hosts. This was true of the Japanese Army as well, at least initially before relations deteriorated in most regions. The John Frum cult, one of the most widely reported and longest-lived, formed on the island of Tanna, Vanuatu. This movement started before the war, and became a cargo cult afterwards. Cult members worshiped certain unspecified Americans having the name "John Frum" or "Tom Navy" who they claimed had brought cargo to their island during World War II and whom they identified as being the spiritual entity who would provide cargo to them in the future.


Postwar developments

With the end of the war, the military abandoned the airbases and stopped dropping cargo. In response, charismatic individuals developed cults among remote Melanesian populations that promised to bestow on their followers deliveries of food, arms, Jeeps, etc. The cult leaders explained that the cargo would be gifts from their own ancestors, or other sources, as had occurred with the outsider armies. In attempts to get cargo to fall by parachute or land in planes or ships again, islanders imitated the same practices they had seen the military personnel use. Cult behaviors usually involved mimicking the day-to-day activities and dress styles of US soldiers, such as performing parade ground drills with wooden or salvaged rifles. The islanders carved
headphone Headphones are a pair of small loudspeaker drivers worn on or around the head over a user's ears. They are electroacoustic transducers, which convert an electrical signal to a corresponding sound. Headphones let a single user listen to an au ...
s from wood and wore them while sitting in fabricated control towers. They waved the landing signals while standing on the runways. They lit signal fires and torches to light up runways and lighthouses. In a form of
sympathetic magic Sympathetic magic, also known as imitative magic, is a type of magic based on imitation or correspondence. Similarity and contagion James George Frazer coined the term "sympathetic magic" in '' The Golden Bough'' (1889); Richard Andree, however ...
, many built life-size replicas of airplanes out of straw and cut new military-style landing strips out of the jungle, hoping to attract more airplanes. The cult members thought that the foreigners had some special connection to the deities and ancestors of the natives, who were the only beings powerful enough to produce such riches. Cargo cults were typically created by individual leaders, or big men in the Melanesian culture, and it is not at all clear if these leaders were sincere, or were simply running scams on gullible populations. The leaders typically held cult rituals well away from established towns and colonial authorities, thus making reliable information about these practices very difficult to acquire.


Current status

Some cargo cults are still active. These include: * The John Frum cult on Tanna island (Vanuatu) * The Tom Navy cult on Tanna island (Vanuatu) * The Prince Philip Movement on the island of Tanna, which worships the deceased Prince Philip, Duke of Edinburgh, husband of the late Queen Elizabeth II. * The Turaga movement based on Pentecost island (Vanuatu) * Yali's cargo cult on Papua New Guinea ( Madang region) * The Paliau movement on Papua New Guinea ( Manus Island) * The Peli association on Papua New Guinea * The
Pomio Kivung The Pomio Kivung movement ("Meeting") is a millenarian movement sometimes called a cargo cargo cult, cult practiced among the villagers in the Baining and Pomio areas in East New Britain Province, East New Britain, Papua New Guinea. History T ...
on Papua New Guinea


Theoretical explanations

Anthropologist Anthony F. C. Wallace conceptualized the "Tuka movement" as a
revitalization movement In 1956, Anthony F. C. Wallace published a paper called "Revitalization Movements"
.
Peter Worsley Peter Maurice Worsley (6 May 1924 – 15 March 2013) was a noted British sociologist and social anthropologist. He was a major figure in both anthropology and sociology, and is noted for introducing the term ''Third World'' into English. H ...
's analysis of cargo cults placed the emphasis on the economic and political causes of these popular movements. He viewed them as "proto-national" movements by indigenous peoples seeking to resist colonial interventions. He observed a general trend away from millenarianism towards secular political organization through political parties and cooperatives. Theodore Schwartz was the first to emphasize that both Melanesians and Europeans place great value on the demonstration of wealth. "The two cultures met on the common ground of materialistic competitive striving for prestige through entrepreneurial achievement of wealth." Melanesians felt "relative deprivation" in their standard of living, and thus came to focus on cargo as an essential expression of their personhood and
agency Agency may refer to: Organizations * Institution, governmental or others ** Advertising agency or marketing agency, a service business dedicated to creating, planning and handling advertising for its clients ** Employment agency, a business that ...
. Peter Lawrence was able to add greater historical depth to the study of cargo cults, and observed the striking continuity in the indigenous value systems from pre-cult times to the time of his study.
Kenelm Burridge Kenelm Oswald Lancelot Burridge (October 31, 1922 – May 21, 2019) was a Maltese-born Canadian anthropologist. Biography Kenelm Burridge was born in October 1922 in Malta. After a childhood in Lucknow, India, he attended school in Great Britai ...
, in contrast, placed more emphasis on cultural change, and on the use of memories of myths to comprehend new realities, including the "secret" of European material possessions. His emphasis on cultural change follows from Worsley's argument on the effects of capitalism; Burridge points out these movements were more common in coastal areas which faced greater intrusions from European colonizers. Cargo cults often develop during a combination of crises. Under conditions of social stress, such a movement may form under the leadership of a charismatic figure. This leader may have a " vision" (or "myth-dream") of the future, often linked to an ancestral efficacy (" mana") thought to be recoverable by a return to traditional morality. This leader may characterize the present state as a dismantling of the old social order, meaning that social hierarchy and ego boundaries have been broken down. Contact with colonizing groups brought about a considerable transformation in the way indigenous peoples of Melanesia have thought about other societies. Early theories of cargo cults began from the assumption that practitioners simply failed to understand technology, colonization, or capitalist reform; in this model, cargo cults are a misunderstanding of the systems involved in resource distribution, and an attempt to acquire such goods in the wake of interrupted trade. However, many of these practitioners actually focus on the importance of sustaining and creating new ''social'' relationships, with material relations being secondary. Since the late twentieth century, alternative theories have arisen. For example, some scholars, such as Kaplan and Lindstrom, focus on Europeans' characterization of these movements as a fascination with manufactured goods and what such a focus says about consumerism. Others point to the need to see each movement as reflecting a particularized historical context, even eschewing the term "cargo cult" for them unless there is an attempt to elicit an exchange relationship from Europeans. The term was first used in print in 1945 by Norris Mervyn Bird, repeating a derogatory description used by planters and businessmen in the Australian Territory of Papua. The term was later adopted by anthropologists, and applied retroactively to movements in a much earlier era. In 1964, Peter Lawrence described the term as follows: "Cargo ritual was any religious activity designed to produce goods in this way and assumed to have been taught othe leader
f the cargo cult F, or f, is the sixth Letter (alphabet), letter in the Latin alphabet, used in the English alphabet, modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is English alphabet#Let ...
by the deity" In recent decades, anthropology has distanced itself from the term “cargo cult,” which is now seen as having been reductively applied to many different complicated and disparate social and religious movements that arose from the stress and trauma of colonialism, and sought to attain much more varied and amorphous goals—things like self-determination—than material cargo.


Discourse on cargo cults

More recent work has debated the suitability of the term ''cargo cult'' arguing that it does not refer to an identifiable empirical reality, and that the emphasis on "cargo" says more about Western ideological bias than it does about the movements concerned. Nancy McDowell argues that the focus on cargo cult isolates the phenomenon from the wider social and cultural field (such as politics and economics) that gives it meaning. She states that people experience change as dramatic and complete, rather than as gradual and evolutionary. This sense of a dramatic break is expressed through cargo cult ideology. Lamont Lindstrom takes this analysis one step further through his examination of "cargoism", the discourse of the West about cargo cults. His analysis is concerned with Western fascination with the phenomenon in both academic and popular writing. In his opinion, the name "cargo cult" is deeply problematic because of its pejorative connotation of backwardness, since it imputes a goal (cargo) obtained through the wrong means (cult); the actual goal is not so much obtaining material goods as creating and renewing social relationships under threat.
Martha Kaplan Martha Kaplan is a cultural anthropologist who has written a number of articles and books from her research conducted in Fiji, India, and Singapore. Dr. Kaplan is currently a professor of anthropology at Vassar College in New York (state), New Yor ...
thus argues in favor of erasing the term altogether.


Other uses

Russian political analyst Ekaterina Shulman coined the term "reverse cargo-cult" to describe the Russian political elite point of view on what they perceived to be the hypocrisy of institutions in Western societies and their skill at "hiding" their hypocrisy. According to Shulman, "Cargo-cult is a belief that mock airplanes made of manure and straw-bale may summon the real airplanes who bring canned beef. Reverse cargo-cult is used by the political elites in countries lagging behind who proclaim that, in the developed world, airplanes are also made of manure and straw-bale, and there is also a shortage of canned beef."


Works

* * * *


See also

* (cargo cults used as a metaphor) * (cargo cults used as a metaphor) * * * * * * Psychology: * *


Notes


References

* Butcher, Benjamin T. ''My Friends, The New Guinea Headhunters''. Doubleday & Co., 1964. * Frerichs, Albert C. ''Anutu Conquers in New Guinea''. Wartburg Press, 1957. * Harris, Marvin. ''Cows, Pigs, Wars, and Witches: The Riddles of Culture''. New York: Random House, 1974. * Inglis, Judy. "Cargo Cults: The Problem of Explanation", ''Oceania'' vol. xxvii no. 4, 1957. * Jebens, Holger (ed.). ''Cargo, Cult'', and ''Culture Critique''. Honolulu: University of Hawaii Press, 2004. * Kaplan, Martha. ''Neither cargo nor cult: ritual politics and the colonial imagination in Fiji''. Durham: Duke University Press, 1995. * Lawrence, Peter. ''Road belong cargo: a study of the Cargo Movement in the Southern Madang District, New Guinea''. Manchester University Press, 1964. * Lindstrom, Lamont. ''Cargo cult: strange stories of desire from Melanesia and beyond''. Honolulu: University of Hawaii Press, 1993. * Read, K. E. ''A Cargo Situation in the Markham Valley, New Guinea''. ''Southwestern Journal of Anthropology'', vol. 14 no. 3, 1958. * Tabani, Marc. ''Une pirogue pour le paradis: le culte de John Frum à Tanna''. Paris: Editions de la MSH, 2008. * Tabani, Marc & Abong, Marcelin. ''Kago, Kastom, Kalja: the study of indigenous movements in Melanesia today''. Marseilles: Pacific-Credo Publications, 2013. * Trenkenschuh, F. ''Cargo cult in Asmat: Examples and prospects'', in: F. Trenkenschuh (ed.), ''An Asmat Sketchbook'', vol. 2, Hastings, NE: Crosier Missions, 1974. * Wagner, Roy. ''The invention of culture''. Chicago: University of Chicago Press, 1981. * Worsley, Peter. ''The trumpet shall sound: a study of "cargo" cults in Melanesia'', London: MacGibbon & Kee, 1957. * Worsley, Peter.
Cargo Cults
, ''Scientific American'', May 1, 1959.


Filmography

* ''
God is American ''God is American'' (french: Dieu est américain) is a 2007 French documentary film written, directed and produced by Richard Martin-Jordan. Synopsis Since the end of World War II in 1945, the people of Tanna (island), Tanna, a remote and isol ...
'', feature documentary (2007, 52 min), by
Richard Martin-Jordan Richard is a male given name. It originates, via Old French, from Old Frankish and is a compound of the words descending from Proto-Germanic ''*rīk-'' 'ruler, leader, king' and ''*hardu-'' 'strong, brave, hardy', and it therefore means 'strong ...
, on John Frum's cult at Tanna.


Further reading

* Several pages are devoted to cargo cults in
Richard Dawkins Richard Dawkins (born 26 March 1941) is a British evolutionary biologist and author. He is an emeritus fellow of New College, Oxford and was Professor for Public Understanding of Science in the University of Oxford from 1995 to 2008. An ath ...
' book ''
The God Delusion ''The God Delusion'' is a 2006 book by British evolutionary biologist, ethologist Richard Dawkins, a professorial fellow at New College, Oxford and, at the time of publication, the Charles Simonyi Chair for the Public Understanding of Science ...
''. * A chapter named "Cargo Cult" is in
David Attenborough Sir David Frederick Attenborough (; born 8 May 1926) is an English broadcaster, biologist, natural historian and author. He is best known for writing and presenting, in conjunction with the BBC Natural History Unit, the nine natural histor ...
's travel book ''Journeys to the Past: Travels in New Guinea, Madagascar, and the Northern Territory of Australia'', Penguin Books, 1983. . * A chapter named "The oddest island in Vanuatu" in
Paul Theroux Paul Edward Theroux (born April 10, 1941) is an American novelist and travel writer who has written numerous books, including the travelogue, '' The Great Railway Bazaar'' (1975). Some of his works of fiction have been adapted as feature films. He ...
's book '' The Happy Isles Of Oceania'' pages 267–277 describes Theroux's visit to a John Frum village and provides answers about the faith and its practices. Penguin Books, 1992.


External links


Vanuatu cargo cult marks 50 years (BBC News)

2006 Smithsonian Magazine article entitled: "In John They Trust"
{{DEFAULTSORT:Cargo Cult Millenarianism New religious movements