The Original Car Shoe, or simply Car Shoe, is an Italian

high fashion ''Haute couture'' (; ; French for 'high sewing', 'high dressmaking') is the creation of exclusive custom-fitted high-end fashion design that is constructed by hand from start-to-finish. Beginning in the mid-nineteenth century, Paris became th ...

brand owned by

Prada Prada S.p.A. (, ; ) is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding t ...

.Rachel Sanderson, Prada sales increase 30%, FT.com
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Early years

Car Shoe was founded in 1963 by Gianni Mostile. The brand soon became best known for its signature

moccasin A moccasin is a shoe, made of deerskin or other soft leather, consisting of a sole (made with leather that has not been "worked") and sides made of one piece of leather, stitched together at the top, and sometimes with a vamp (additional panel o ...

which feature tiny rubber nubs. The brand earned a patent from the Italian Ministry of Industry and Trade and its advocates included

Giovanni Agnelli Giovanni Agnelli (13 August 1866 – 16 December 1945) was an Italian businessman, who founded Fiat car manufacturing in 1899. Early life The son of Edoardo Agnelli and Aniceta Frisetti, he was born in 1866 in Villar Perosa, a small town near ...

, U.S. President

John F. Kennedy John Fitzgerald Kennedy (May 29, 1917 – November 22, 1963), often referred to by his initials JFK and the nickname Jack, was an American politician who served as the 35th president of the United States from 1961 until his assassination ...

and

Roberto Rossellini Roberto Gastone Zeffiro Rossellini (8 May 1906 – 3 June 1977) was an Italian film director, producer, and screenwriter. He was one of the most prominent directors of the Italian neorealist cinema, contributing to the movement with films such ...

Prada takeover

In 2001, Car Shoe was assimilated by Prada, which soon opened stores in

Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...

and

Capri Capri ( , ; ; ) is an island located in the Tyrrhenian Sea off the Sorrento Peninsula, on the south side of the Gulf of Naples in the Campania region of Italy. The main town of Capri that is located on the island shares the name. It has been ...

in the next two years and introduced the line into over 200 major boutiques internationally. Prada launched Car Shoe's first bags in 2004. Car Shoe's traditional driving shoe is now available in a wide range of colors and leathers, and even in a new children's collection. Under Prada's control, Car Shoe sales have seen much growth. Its 2005 turnover of 17 million euros ($21 million) represented a remarkable 180% surge in sales from 6 million euros ($7.5 million) in 2004, and its sales increased by 33% in 2008 compared to the previous year. According to Fashion Wire Daily, Car Shoe is one of the six most copied labels in the Chinese capital.

Stores

The company currently has its own unique stores in

Rome , established_title = Founded , established_date = 753 BC , founder = King Romulus (legendary) , image_map = Map of comune of Rome (metropolitan city of Capital Rome, region Lazio, Italy).svg , map_caption ...

Dubai Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics of ...

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...

and

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, borde ...

. It is planning on opening new stores in

Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...

, other countries in

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...

, the

Far East The ''Far East'' was a European term to refer to the geographical regions that includes East and Southeast Asia as well as the Russian Far East to a lesser extent. South Asia is sometimes also included for economic and cultural reasons. The ter ...

and

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

in the near future.

References

Fashion Wired DailyThe Car Shoe Brand Facts, Ecofriendly Advisor

External links

Official website

Notes

Shoe brands Prada {{Italy-company-stub