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A hood ornament (or bonnet ornament in
Commonwealth English The use of the English language in current and former Member states of the Commonwealth of Nations, member countries of the Commonwealth of Nations was largely inherited from British Empire, British colonisation, with some exceptions. English s ...
), also called, motor mascot, or car mascot is a specially crafted model which symbolizes a car company like a
badge A badge is a device or accessory, often containing the insignia of an organization, which is presented or displayed to indicate some feat of service, a special accomplishment, a symbol of authority granted by taking an oath (e.g., police and fi ...
, located on the front center portion of the
hood Hood may refer to: Covering Apparel * Hood (headgear), type of head covering ** Article of academic dress ** Bondage hood, sex toy * Hoodie, hooded sweatshirt Anatomy * Clitoral hood, a hood of skin surrounding the clitoris * Hood, a flap of ...
. It has been used as an
adornment An adornment is generally an accessory or ornament worn to enhance the beauty or status of the wearer. They are often worn to embellish, enhance, or distinguish the wearer, and to define cultural, social, or religious status within a specific com ...
nearly since the inception of
automobile A car or automobile is a motor vehicle with Wheel, wheels. Most definitions of ''cars'' say that they run primarily on roads, Car seat, seat one to eight people, have four wheels, and mainly transport private transport#Personal transport, pe ...
s.


Origin

According to the author of ''A History of Cars'' written for youth, the first "hood ornament" was a sun-crested
falcon Falcons () are birds of prey in the genus ''Falco'', which includes about 40 species. Falcons are widely distributed on all continents of the world except Antarctica, though closely related raptors did occur there in the Eocene. Adult falcons ...
(to bring good luck) mounted on Egyptian pharaoh
Tutankhamun Tutankhamun (, egy, twt-ꜥnḫ-jmn), Egyptological pronunciation Tutankhamen () (), sometimes referred to as King Tut, was an Egyptian pharaoh who was the last of his royal family to rule during the end of the Eighteenth Dynasty (ruled ...
's chariot. In the early years, automobiles had their
radiator Radiators are heat exchangers used to transfer thermal energy from one medium to another for the purpose of cooling and heating. The majority of radiators are constructed to function in cars, buildings, and electronics. A radiator is always a ...
caps outside of the hood and on top of the
grille Grill or grille may refer to: Food * Barbecue grill, a device or surface used for cooking food, usually fuelled by gas or charcoal, or the part of a cooker that performs this function * Flattop grill, a cooking device often used in restaurants, ...
which also served as an indicator of the temperature of the engine's coolant fluid. The Boyce MotoMeter Company was issued a patent in 1912 for a radiator cap that incorporated a thermometer that was visible to the driver with a sensor that measured the heat of the water vapor, rather than the water itself. This became a useful
gauge Gauge ( or ) may refer to: Measurement * Gauge (instrument), any of a variety of measuring instruments * Gauge (firearms) * Wire gauge, a measure of the size of a wire ** American wire gauge, a common measure of nonferrous wire diameter, es ...
for the driver because many early engines did not have water pumps, but a circulation system based on the "thermo-syphon" principle as in the
Ford Model T The Ford Model T is an automobile that was produced by Ford Motor Company from October 1, 1908, to May 26, 1927. It is generally regarded as the first affordable automobile, which made car travel available to middle-class Americans. The relati ...
. The "exposed radiator cap became a focal point for automobile personalization." Hood ornaments were popular in the 1920s, 1930s, 1940s, and 1950s, with many
automaker The automotive industry comprises a wide range of companies and organizations involved in the design, development, manufacturing, marketing, and selling of motor vehicles. It is one of the world's largest industries by revenue (from 16 % such a ...
s fitting them to their vehicles. During the 1920s, advertisements for Mercedes-Benz emphasized their "star" hood ornament as representing the "world famous product of the oldest automobile works in the world" and as the ultimate symbol of luxury. Moreover, a healthy business was created in the supply of accessory mascots available to anyone who wanted to add a hood ornament or car mascot to their automobile. Most companies like Desmo and Smith's are now out of business with only Louis Lejeune Ltd. in England surviving. Sculptors such as Bazin, Paillet, Sykes, Renevey, and Lejeune all created finely detailed
sculpture Sculpture is the branch of the visual arts that operates in three dimensions. Sculpture is the three-dimensional art work which is physically presented in the dimensions of height, width and depth. It is one of the plastic arts. Durable sc ...
s in miniature, like statuettes.


Legal restrictions

Restrictions to the fitting of ornaments on the front of vehicles have been introduced in some jurisdictions. Projecting decorative designs on the hood may increase the risk of injury to pedestrians in the case of an accident. Regulations introduced in the United States for the 1968
model year The model year (sometimes abbreviated "MY") is a method of describing the version of a product which has been produced over multiple years. The model year may or may not be the same as the calendar year in which the product was manufactured. ...
vehicles meant the disappearance of fixed stand-up hood ornaments, as well as spinner wheel protrusions. Later versions featured flexibly mounted (
spring Spring(s) may refer to: Common uses * Spring (season) Spring, also known as springtime, is one of the four temperate seasons, succeeding winter and preceding summer. There are various technical definitions of spring, but local usage of ...
-loaded) stand-up hood ornaments designed to fold without breaking on impact such as on the 1974
AMC Ambassador The Ambassador is an automobile manufactured and marketed by American Motors Corporation (AMC) from 1957 through 1974 over eight generations, available in two- and four-door sedan, two-door hardtop, four-door station wagon as well as two-door ...
, 1980
Ford Thunderbird The Ford Thunderbird (colloquially called the T-Bird) is a personal luxury car produced by Ford from model years 1955 until 1997 and 2002 until 2005 across 11 distinct generations. Introduced as a two-seat convertible, the Thunderbird was pro ...
and on the 1986
Jeep Wagoneer (SJ) The Jeep Wagoneer is a luxury 4x4 produced and marketed under Jeep under successive automakers from 1962 to 1991. Described when it was introduced as a station wagon body style, the innovative concept by industrial designer Brooks Stevens o ...
. In the
European Union The European Union (EU) is a supranational political and economic union of member states that are located primarily in Europe. The union has a total area of and an estimated total population of about 447million. The EU has often been des ...
, since 1974 all new cars have had to conform to a European directive on vehicle exterior projections. Rolls-Royce's mascot is now mounted on a spring-loaded mechanism designed to retract instantly into the radiator shell if struck with a force greater than . The Mercedes-Benz and many other ornaments were designed with a spring mount to fold on impact. For aftermarket ornaments, breakaway
nylon Nylon is a generic designation for a family of synthetic polymers composed of polyamides ( repeating units linked by amide links).The polyamides may be aliphatic or semi-aromatic. Nylon is a silk-like thermoplastic, generally made from petro ...
fixings are available that comply with
EC Directive A directive is a legal act of the European Union that requires member states to achieve a particular result without dictating the means of achieving that result. Directives first have to be enacted into national law by member states before the ...
74/483.


Branding

Many automakers wanted their own
emblem An emblem is an abstract or representational pictorial image that represents a concept, like a moral truth, or an allegory, or a person, like a king or saint. Emblems vs. symbols Although the words ''emblem'' and '' symbol'' are often use ...
s displayed on their vehicles' hoods, and Boyce Motormeter accommodated them with corporate
logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordma ...
s or mascots, as well as numerous organizations that wanted custom cap emblems to identify their members. The company had over 300 such customers at one time during the mid-1920s, for car, truck, tractor, boat, airplane, and motorcycle manufacturers, and in 1927, had 1,800 employees in six countries: U.S., England, Canada, Australia, France, and Germany. The hundreds of motor vehicle manufacturers before 1929 meant many customers for their customized emblems. Brand identification continues to be important "as firms try to distinguish their company's cookie-cutter SUV, sedan or pick-up truck from another company's cookie-cutter SUV, sedan or pick-up truck merely with a hood ornament or a name on the bumper."


Examples

Along with the
grille Grill or grille may refer to: Food * Barbecue grill, a device or surface used for cooking food, usually fuelled by gas or charcoal, or the part of a cooker that performs this function * Flattop grill, a cooking device often used in restaurants, ...
, the hood ornament is often a distinctive styling element and many marques use it as their primary brand identifier. Examples of hood ornaments include: *
Archer Archery is the sport, practice, or skill of using a bow to shoot arrows.Paterson ''Encyclopaedia of Archery'' p. 17 The word comes from the Latin ''arcus'', meaning bow. Historically, archery has been used for hunting and combat. In mo ...
on
Pierce-Arrow The Pierce-Arrow Motor Car Company was an American motor vehicle manufacturer based in Buffalo, New York, which was active from 1901 to 1938. Although best known for its expensive luxury cars, Pierce-Arrow also manufactured commercial trucks ...
cars * Ottawa leader
Pontiac Pontiac may refer to: *Pontiac (automobile), a car brand *Pontiac (Ottawa leader) ( – 1769), a Native American war chief Places and jurisdictions Canada *Pontiac, Quebec, a municipality ** Apostolic Vicariate of Pontiac, now the Roman Catholic D ...
on
Pontiac Pontiac may refer to: *Pontiac (automobile), a car brand *Pontiac (Ottawa leader) ( – 1769), a Native American war chief Places and jurisdictions Canada *Pontiac, Quebec, a municipality ** Apostolic Vicariate of Pontiac, now the Roman Catholic D ...
automobiles *
Crest Crest or CREST may refer to: Buildings *The Crest (Huntington, New York), a historic house in Suffolk County, New York *"The Crest", an alternate name for 63 Wall Street, in Manhattan, New York *Crest Castle (Château Du Crest), Jussy, Switzerla ...
and
wreath A wreath () is an assortment of flowers, leaves, fruits, twigs, or various materials that is constructed to form a circle . In English-speaking countries, wreaths are used typically as household ornaments, most commonly as an Advent and Chri ...
on
Cadillac The Cadillac Motor Car Division () is a division of the American automobile manufacturer General Motors (GM) that designs and builds luxury vehicles. Its major markets are the United States, Canada, and China. Cadillac models are distributed i ...
cars * Letter "''B''" with wings on
Bentley Bentley Motors Limited is a British designer, manufacturer and marketer of luxury cars and SUVs. Headquartered in Crewe, England, the company was founded as Bentley Motors Limited by W. O. Bentley (1888–1971) in 1919 in Cricklewood, North ...
cars * Ball with wings on
Horch Horch () was a car brand manufacturer, founded in Germany by August Horch & Cie at the beginning of the 20th century. It is one of the predecessors of the present day Audi company, which itself resulted from the merger of Auto Union Aktienges ...
cars * Leaping
jaguar The jaguar (''Panthera onca'') is a large cat species and the only living member of the genus '' Panthera'' native to the Americas. With a body length of up to and a weight of up to , it is the largest cat species in the Americas and the th ...
on
Jaguar Cars Jaguar (, ) is the luxury vehicle brand of Jaguar Land Rover, a British multinational car manufacturer with its headquarters in Whitley, Coventry, England. Jaguar Cars was the company that was responsible for the production of Jaguar cars ...
*
Lion rampant The lion is a common charge in heraldry. It traditionally symbolises courage, nobility, royalty, strength, stateliness and valour, because historically the lion has been regarded as the "king of beasts". The lion also carries Judeo-Chr ...
on
Peugeot Peugeot (, , ) is a French brand of automobiles owned by Stellantis. The family business that preceded the current Peugeot companies was founded in 1810, with a steel foundry that soon started making hand tools and kitchen equipment, and the ...
cars *
Marlin Marlins are fish from the family Istiophoridae, which includes about 10 species. A marlin has an elongated body, a spear-like snout or bill, and a long, rigid dorsal fin which extends forward to form a crest. Its common name is thought to deri ...
on the
American Motors American Motors Corporation (AMC; commonly referred to as American Motors) was an American automobile manufacturing company formed by the merger of Nash-Kelvinator Corporation and Hudson Motor Car Company on May 1, 1954. At the time, it was the ...
fastback mounted within a round "
sight Visual perception is the ability to interpret the surrounding Biophysical environment, environment through photopic vision (daytime vision), color vision, scotopic vision (night vision), and mesopic vision (twilight vision), using light in the ...
" *
Rocket A rocket (from it, rocchetto, , bobbin/spool) is a vehicle that uses jet propulsion to accelerate without using the surrounding air. A rocket engine produces thrust by reaction to exhaust expelled at high speed. Rocket engines work entirely fr ...
on
Oldsmobile Oldsmobile or formally the Oldsmobile Division of General Motors was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it produ ...
cars * Rocky Mountain big horn ram's head on
Dodge Dodge is an American brand of automobiles and a division of Stellantis, based in Auburn Hills, Michigan. Dodge vehicles have historically included performance cars, and for much of its existence Dodge was Chrysler's mid-priced brand above P ...
cars and trucks *
Spirit of Ecstasy ''The Spirit of Ecstasy'' is the bonnet ornament sculpture on Rolls-Royce cars. It is in the form of a woman leaning forwards with her arms outstretched behind and above her. Billowing cloth runs from her arms to her back, resembling wings. ...
on
Rolls-Royce Motor Cars Rolls-Royce Motor Cars Limited is a British luxury automobile maker which has operated as a wholly owned subsidiary of BMW AG since 2003 – as the exclusive manufacturer of ''Rolls-Royce''-branded motor cars. The company's administrative ...
*
Stork Storks are large, long-legged, long-necked wading birds with long, stout bills. They belong to the family called Ciconiidae, and make up the order Ciconiiformes . Ciconiiformes previously included a number of other families, such as herons an ...
on
Hispano-Suiza Hispano-Suiza () is a Spanish automotive–engineering company. It was founded in 1904 by Marc Birkigt and Damian Mateu as an automobile manufacturer and eventually had several factories in Spain and France that produced luxury cars, aircraft en ...
cars * Three-pointed star surrounded by a circle on
Mercedes-Benz Mercedes-Benz (), commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG (a Mercedes-Benz Group subsidiary established in 2019) is headquartere ...
sedans and wagons * Trishields on
Buick Buick () is a division of the American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American marques of automobiles, and was the company that established General ...
cars Additionally, many models such as Buick's Regal, the
Chevrolet Impala The Chevrolet Impala () is a full-size car built by Chevrolet for model years 1958 to 1985, 1994 to 1996, and 2000 to 2020. The Impala was Chevrolet's popular flagship passenger car and was among the better-selling American-made automobiles in ...
, or Chrysler's Cordoba had their own unique emblem and accompanying distinctive standup hood ornament.


The importance of design

The radiator cap was transformed into an art form and became a way of individualizing the car, "representing a company's vision of the automobile", or "speaking volumes about the owner" of the vehicle.


Materials used in manufacturing

Hood ornaments are usually cast in
brass Brass is an alloy of copper (Cu) and zinc (Zn), in proportions which can be varied to achieve different mechanical, electrical, and chemical properties. It is a substitutional alloy: atoms of the two constituents may replace each other with ...
,
zinc Zinc is a chemical element with the symbol Zn and atomic number 30. Zinc is a slightly brittle metal at room temperature and has a shiny-greyish appearance when oxidation is removed. It is the first element in group 12 (IIB) of the periodi ...
, or
bronze Bronze is an alloy consisting primarily of copper, commonly with about 12–12.5% tin and often with the addition of other metals (including aluminium, manganese, nickel, or zinc) and sometimes non-metals, such as phosphorus, or metalloids such ...
and finished in a chrome plated finish. During the years when chrome plate was unavailable, they were plated in either
silver Silver is a chemical element with the Symbol (chemistry), symbol Ag (from the Latin ', derived from the Proto-Indo-European wikt:Reconstruction:Proto-Indo-European/h₂erǵ-, ''h₂erǵ'': "shiny" or "white") and atomic number 47. A soft, whi ...
or
nickel Nickel is a chemical element with symbol Ni and atomic number 28. It is a silvery-white lustrous metal with a slight golden tinge. Nickel is a hard and ductile transition metal. Pure nickel is chemically reactive but large pieces are slow to ...
. Some also incorporated other materials, such as plastic, bakelite, or colored glass. The 1950
Ford Custom The Ford Custom is an automobile which was produced by Ford in the United States, Canada and Australia in certain years from 1949 to 1981. Custom and Custom Deluxe (1949-1951) For the 1949 model year, the Custom nameplate was used for the top tri ...
DeLuxe hood ornament was molded in
Plexiglas Poly(methyl methacrylate) (PMMA) belongs to a group of materials called engineering plastics. It is a transparent thermoplastic. PMMA is also known as acrylic, acrylic glass, as well as by the trade names and brands Crylux, Plexiglas, Acrylite, ...
. Others incorporated a light bulb for illumination at night. Pontiac featured a lighted Indian-head hood ornament through 1955 when it was replaced by flying V design. The best-known glass mascots were made by
René Lalique René Jules Lalique (6 April 1860 – 1 May 1945) was a French jeweller, medallist, and glass designer known for his creations of glass art, perfume bottles, vases, jewellery, chandeliers, clocks, and automobile hood ornaments. Life Lalique's ...
in France. Other sellers or producers of glass mascots include Sabino in France, Red Ashay in England, and Persons Majestic in the U.S. The latter two had their products made in Czechoslovakia. The Lalique company, like Louis Lejeune, is one of the few survivors from this era of motoring.


Collectibility

Some hood ornaments are attractive for more than the car's owners such as the red-white-and-blue golden lion crests that were on the hoods of 1950 Fords that children took to decorate their hats, belts, or bicycles. The company solved the problem by offering a free miniature crest to all the kids that wrote letters requesting one. There is a collectors market for hood ornaments and car mascots.


References


External links

* * * * {{Ornaments Automotive accessories Collecting