Captain Morgan is a brand of flavored

rum Rum is a liquor made by fermenting and then distilling sugarcane molasses or sugarcane juice. The distillate, a clear liquid, is usually aged in oak barrels. Rum is produced in nearly every sugar-producing region of the world, such as the Phili ...

s (including, in Europe, some rum-flavored "premium spirit drinks") produced by British alcohol conglomerate

Diageo Diageo plc () is a Multinational corporation, multinational alcoholic beverage company, with its headquarters in London, England. It operates from 132 sites around the world. It was the world's largest distiller before being overtaken by Kweich ...

. It is named after the 17th-century

Welsh Welsh may refer to: Related to Wales * Welsh, referring or related to Wales * Welsh language, a Brittonic Celtic language spoken in Wales * Welsh people People * Welsh (surname) * Sometimes used as a synonym for the ancient Britons (Celtic peop ...

privateer A privateer is a private person or ship that engages in maritime warfare under a commission of war. Since robbery under arms was a common aspect of seaborne trade, until the early 19th century all merchant ships carried arms. A sovereign or deleg ...

of the

Caribbean The Caribbean (, ) ( es, El Caribe; french: la Caraïbe; ht, Karayib; nl, De Caraïben) is a region of the Americas that consists of the Caribbean Sea, its islands (some surrounded by the Caribbean Sea and some bordering both the Caribbean Se ...

Sir Henry Morgan Sir Henry Morgan ( cy, Harri Morgan; – 25 August 1688) was a privateer, plantation owner, and, later, Lieutenant Governor of Jamaica. From his base in Port Royal, Port Royal, Jamaica, he raided settlements and shipping on the Spanish Main, ...

History

In 1984, Captain Morgan Original Spiced Rum was introduced to the United States. On 15 April 2005, Captain Morgan Tattoo Black Spiced rum and its mysterious 'sweet-to-heat' finish became the newest addition to the Captain Morgan Family. Captain Morgan was, by volume, the second largest brand of spirits in the United States, and the seventh largest worldwide in 2007. , 7.6 million 9-litre cases were sold. Most Captain Morgan rum is sold in the United States, Canada, Great Britain, South Africa, and Global Travel. In November 2009, the NFL banned a covert ad campaign allegedly put on by Diageo. It was understood that for each NFL player striking the "Captain Morgan" pose on camera during a regular season game, Diageo would donate to the Gridiron Greats (a non-profit which helps retired NFL players with various hardships after leaving the game). The league made this announcement following such a celebration by

Brent Celek Brent Steven Celek (; born January 25, 1985) is an American football executive and former tight end for the Philadelphia Eagles of the National Football League (NFL). He played college football at Cincinnati and was drafted by the Eagles in the ...

of the

Philadelphia Eagles The Philadelphia Eagles are a professional American football team based in Philadelphia. The Eagles compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East division. The team plays ...

. In 2010 two American territories, Puerto Rico and the

United States Virgin Islands The United States Virgin Islands,. Also called the ''American Virgin Islands'' and the ''U.S. Virgin Islands''. officially the Virgin Islands of the United States, are a group of Caribbean islands and an unincorporated and organized territory ...

bickered over plans for Captain Morgan to move operations to the Virgin Islands for tax reasons. The matter came to a head during a debate in the United States Congress over the USVI's attempt to use tax benefits to lure the company to that territory. In 2014, Diageo Canada filed a

trade dress Trade dress is the characteristics of the visual appearance of a product or its packaging (or even the design of a building) that signify the source of the product to consumers. Trade dress is an aspect of trademark law, which is a form of intelle ...

infringement lawsuit against Heaven Hill Distilleries Inc, claiming striking similarities between the Captain Morgan character and Admiral Nelson, and that the similarity would dilute the Captain Morgan trademark. Diageo Canada won the lawsuit in 2017. In 2020, the brand launch a new product called Captain Morgan Tiki. This new pineapple mango flavor rum is available in the United Kingdom, Australia, the Czech Republic and Germany.

Varieties

*White Rum – A five-times distilled rum that is aged in white oak barrels for over a year, and then filtered to remove the colour, except for the Atlantic Canadian market, where it retains a greenish tinge. *Dark Rum - A a dark rum aged in oak *Spiced Gold - A spiced rum with a taste of vanilla and brown sugar * Tiki – A limited edition rum with pineapple and mango flavors to pair with lemonade.

In popular culture

Before and after the 2015 SummerSlam event,

John Cena John Felix Anthony Cena ( ; born April 23, 1977) is an American part-time professional wrestler, actor, and former rapper. He is currently signed to WWE. Widely regarded as one of the greatest professional wrestlers of all time, he is tied w ...

used the brand as a nickname for

Seth Rollins Colby Daniel Lopez (born May 28, 1986) is an American professional wrestler. He is currently signed to WWE, where he performs on the Raw brand under the ring name Seth Rollins (often referred to as Seth "Freakin" Rollins). Prior to signing ...

(the

WWE World Heavyweight Champion The WWE Championship is a world heavyweight championship created and promoted by the American professional wrestling promotion WWE, representing the Raw brand division. It is one of two world titles on WWE's main roster, alongside SmackDown's ...

) on

WWE World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vario ...

's ''

Monday Night Raw ''WWE Raw'', also known as ''Monday Night Raw'' or simply ''Raw'', is an American professional wrestling television program produced by WWE that currently airs live every Monday at 8 p.m. ET on the USA Network in the United States. The show fe ...

'' show. In 2016, Diageo created special limited edition bottles to commemorate

Wes Morgan Westley Nathan Morgan (born 21 January 1984) is a former professional footballer who made over 750 professional appearances as a defender for Nottingham Forest, Leicester City and the Jamaican national team, as well as a brief loan spell at Ki ...

captaining Leicester City F.C. to the

2015–16 Premier League The 2015–16 Premier League (known as the Barclays Premier League for sponsorship reasons) was the 24th season of the Premier League, the top English professional league for association football clubs, since its establishment in 1992, and the ...

title.

References

External links

*
''Captain Morgan'' official website

Captain Morgan
on thebar UK, owned by Diageo {{Diageo Alcoholic drink brands Cultural depictions of Henry Morgan Diageo brands Distilled drinks Jamaican brands Jamaican rum Rums Rums produced in Puerto Rico

History

Varieties

In popular culture

See also

References

External links