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Cape Cod Mall is a
shopping mall A shopping mall (or simply mall) is a North American term for a large indoor shopping center, usually anchored by department stores. The term "mall" originally meant a pedestrian promenade with shops along it (that is, the term was used to refe ...
in the Hyannis village of
Barnstable, Massachusetts The Town of Barnstable ( ) is a town in the U.S. state of Massachusetts and the county seat of Barnstable County. Barnstable is the largest community, both in land area and population, on Cape Cod, and is one of thirteen Massachusetts municipaliti ...
. The mall opened in 1970 and was renovated and expanded in the late 1990s, bringing the property to of
gross leasable area In architecture, construction, and real estate, floor area, floor space, or floorspace is the area (measured as square feet or square metres) taken up by a building or part of it. The ways of defining "floor area" depend on what factors of the buil ...
. It is currently managed and partially owned by
Simon Property Group Simon Property Group, Inc. is an American real estate investment trust that invests in shopping malls, outlet centers, and community/lifestyle centers. It is the largest owner of shopping malls in the United States and is headquartered in Indian ...
. The anchor stores are
Marshalls Marshalls is an American chain of off-price department stores owned by TJX Companies. Marshalls has over 1,000 American stores, including larger stores named Marshalls Mega Store, covering 42 states and Puerto Rico, and 61 stores in Canada. Mar ...
,
Best Buy Best Buy Co. Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. Originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music, it was rebra ...
, 2
Macy's Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...
stores,
Regal Cinemas Regal Cinemas (also Regal Entertainment Group) is an American movie theater chain headquartered in Knoxville, Tennessee. A division of Cineworld, Regal operates the second-largest theater circuit in the United States, with over 7,200 screens i ...
,
Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, fi ...
, Dick's Sporting Goods, and
Barnes & Noble Barnes & Noble Booksellers is an American bookseller. It is a Fortune 1000 company and the bookseller with the largest number of retail outlets in the United States. As of July 7, 2020, the company operates 614 retail stores across all 50 U. ...
.


History


Opening and expansion

The Cape Cod Mall was proposed in the late 1960s as a super-regional retail center for
Barnstable County Barnstable County is a county located in the U.S. state of Massachusetts. At the 2020 census, the population was 228,996. Its shire town is Barnstable. The county consists of Cape Cod and associated islands (some adjacent islands are in Duk ...
, due in part to rapid population growth. Before the mall was built, a Storyland theme park resided in its location. On June 15, 1970, the mall was opened to the public, with an initial capacity of approximately 50 stores (30-40 were occupied at the time), and was anchored by
Sears Sears, Roebuck and Co. ( ), commonly known as Sears, is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began a ...
,
Filene's Filene's (formally William Filene & Sons Co.) was an American department store chain; it was founded by William Filene in 1881. The success of the original full-line store in Boston, Massachusetts, was supplemented by the foundation of its off-p ...
and
Woolworth's Woolworth, Woolworth's, or Woolworths may refer to: Businesses * F. W. Woolworth Company, the original US-based chain of "five and dime" (5¢ and 10¢) stores * Woolworths Group (United Kingdom), former operator of the Woolworths chain of shops ...
, all of which formerly had locations in downtown Hyannis on Main Street. In the spring of 1976, two movie theaters, with two screens each, were built behind the mall. These two theaters would compete directly with the Hyannis Drive-In Theater, which was located right down Route 132, up until 1985. In 1977, Filene's was expanded to two levels to accommodate the need for more selling space, and was thus notable for being the first location on Cape Cod with escalators. The following year, a new wing was added on the south side of the mall, with 25 additional stores and a fourth anchor,
Jordan Marsh Jordan Marsh (officially Jordan Marsh & Company) was an American department store chain that was headquartered in Boston, Massachusetts, and operated throughout New England. It was founded by Eben Dyer Jordan and Benjamin L. Marsh in 1841. The o ...
(which previously had no presence on the Cape). The mall remained basically the same for the next two decades, with a small food court added and an interior renovation completed in the mid-1980s. In 1993, Woolworth's, which by that time was experiencing financial problems, announced their plans to close the mall store, and had vacated by early 1994. In 1996, Jordan Marsh was converted into
Macy's Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...
after
Federated Department Stores Macy's, Inc. (originally Federated Department Stores, Inc.) is an American conglomerate holding company. Upon its establishment, Federated held ownership of the regional department store chains Abraham & Straus, Lazarus, Filene's, and Shillito ...
merged the chains. The mall's largest renovation began in the fall of 1998, the same year that Simon acquired the mall (the company currently owns 56.4% of it). An additional,
atrium Atrium may refer to: Anatomy * Atrium (heart), an anatomical structure of the heart * Atrium, the genital structure next to the genital aperture in the reproductive system of gastropods * Atrium of the ventricular system of the brain * Pulmona ...
-style wing was built, extending through and beyond the shuttered Woolworth space. This expansion brought 40 new stores, as well as anchor stores
Best Buy Best Buy Co. Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. Originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music, it was rebra ...
,
Marshalls Marshalls is an American chain of off-price department stores owned by TJX Companies. Marshalls has over 1,000 American stores, including larger stores named Marshalls Mega Store, covering 42 states and Puerto Rico, and 61 stores in Canada. Mar ...
(which formerly had a store behind the mall) and a two-story Barnes & Noble (which formerly had a smaller store in the
Kmart Kmart Corporation ( , doing business as Kmart and stylized as kmart) is an American retail company that owns a chain of big box department stores. The company is headquartered in Hoffman Estates, Illinois, United States. The company was inc ...
plaza directly across the street). Also featured in the new wing were a larger food court - with over 10 vendors, seating for approximately 500 people, and a central cathedral skylight - and a carousel. Other projects included doubling the size of Sears (to nearly in total) and constructing a 12-screen, stadium seating cinema complex (the only one of its kind in
Barnstable County Barnstable County is a county located in the U.S. state of Massachusetts. At the 2020 census, the population was 228,996. Its shire town is Barnstable. The county consists of Cape Cod and associated islands (some adjacent islands are in Duk ...
; at first owned by
Hoyts The Hoyts Group of companies in Australia and New Zealand includes Hoyts Cinemas and Val Morgan. Hoyts operates more than 450 cinema screens and 55,000 seats, making it Australia's second largest movie exhibitor after Event Hospita ...
and later converted to a
Regal Cinemas Regal Cinemas (also Regal Entertainment Group) is an American movie theater chain headquartered in Knoxville, Tennessee. A division of Cineworld, Regal operates the second-largest theater circuit in the United States, with over 7,200 screens i ...
complex). The old cinemas behind the mall were demolished for parking space.


Effects of Federated–May merger

In 2005, the
May Department Store The May Department Stores Company was an American department store holding company, formerly headquartered in downtown St. Louis, Missouri. It was founded in Leadville, Colorado, by David May in 1877, moving to St. Louis in 1905. After many c ...
chain, which included Filene's, was acquired by
Federated Department Stores Macy's, Inc. (originally Federated Department Stores, Inc.) is an American conglomerate holding company. Upon its establishment, Federated held ownership of the regional department store chains Abraham & Straus, Lazarus, Filene's, and Shillito ...
, who owned Macy's. Consequently, in 2006, Federated converted the Filene's store into a Macy's women's/accessory store as their main store, while their preexisting Macy's location (the former Jordan Marsh) became a "men's, kids and home" store.HighBeam
/ref> As a result, Cape Cod Mall is one of the few malls to incorporate a second Macy's store following the acquisition of
May Department Stores The May Department Stores Company was an American department store holding company, formerly headquartered in downtown St. Louis, Missouri. It was founded in Leadville, Colorado, by David May in 1877, moving to St. Louis in 1905. After many c ...
by Federated, enabling Macy's to offer approximately of total floor space, on par with many of the larger Macy's stores nationwide. The other malls to incorporate a second Macy's (following the closure of their Filene's, or
Lord & Taylor Lord & Taylor was the oldest brick and mortar department store in the United States, in business from 1826 to 2020. The brand was purchased during former owner Le Tote's 2020 liquidation bankruptcy and relaunched by new owner, Saadia Group, as ...
, stores) are
Emerald Square Emerald Square is a shopping mall in North Attleboro, Massachusetts. The mall is anchored by JCPenney and Macy's, and features staples such as H&M, Forever 21, and Hollister. History Originally opened in 1989 as a joint venture of New England ...
in
North Attleboro, Massachusetts North Attleborough, alternatively spelled North Attleboro, is a town in Bristol County, Massachusetts, United States. The population was 30,834 at the 2020 United States Census. The villages of Attleboro Falls and North Attleborough Center are ...
,
Fox Run Mall The Mall at Fox Run, formerly Fox Run Mall, is a shopping mall in Newington, New Hampshire, just north of Portsmouth. Its main anchor stores include JCPenney, Macy's Men's & Home Store (formerly Jordan Marsh) and Macy's Women's (formerly Filene's) ...
in
Newington, New Hampshire Newington is a town in Rockingham County, New Hampshire, United States. The population was 811 at the 2020 census. It is bounded to the west by Great Bay, northwest by Little Bay and northeast by the Piscataqua River. It is home to Portsmouth Int ...
, and
Northshore Mall The Northshore Mall is a shopping mall in Peabody, Massachusetts. As of 2022, the mall currently features Macy's in two locations, J. C. Penney, and Nordstrom. The mall is near the Route 128 and Route 114 junction, and less than a mile fro ...
in
Peabody, Massachusetts Peabody () is a city in Essex County, Massachusetts, United States. The population was 54,481 at the time of the 2020 United States Census. Peabody is located in the North Shore region of Massachusetts, and is known for its rich industrial histo ...
.


Redevelopment

On September 20, 2014, three Afghanistan military officers visiting
Camp Edwards Camp Edwards is a United States military training installation which is located in western Cape Cod in Barnstable County, Massachusetts. Originally the Massachusetts Military Reservation (which was another name for it until 2013) acquired in Se ...
went missing from the mall during an event where they were to be introduced to American culture. They were later found trying to enter
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
while asking for asylum near
Niagara Falls Niagara Falls () is a group of three waterfalls at the southern end of Niagara Gorge, spanning the border between the province of Ontario in Canada and the state of New York in the United States. The largest of the three is Horseshoe Falls, ...
. On August 8, 2017, Ryan Family Amusements announced that they would be opening the Ten Pin Eatery, a joint venture between Ryan Family Amusements and Chapin's Restaurant Group (a local Cape Cod restaurant chain), in the Macy's Men's, Children's, and Home Furnishings store wing. Construction began in the fall of 2017, the tenant opened on April 23, 2018. It includes a ten-pin bowling alley, a 24-person laser tag center, a full bar and a 50-game arcade. On April 4, 2018, The Cape Cod Mall and town of Barnstable released to the ''
Cape Cod Times The ''Cape Cod Times'' is a broadsheet daily newspaper serving Barnstable County, Massachusetts, United States, which encompasses 15 towns on Cape Cod with a year-round population of about 230,000. It is owned by Gannett, which also owns several ...
'' new renderings of a remodeled section of the mall. This rendering showed stores around that area redeveloped into two new department stores at the time named the red tenant (77,450 square feet) and the green tenant (46,050 square feet). The design of red tenant closely resembled the design of a
Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, fi ...
store. It was also announced that the Sears Auto Center would be torn down and replaced with 41 new parking spaces. On July 10, 2018, Target announced they would be building an estimated 80,000 square foot store on to the mall. According to the Target website the store has kids products, basics, appeal, toys, home decor, seasonal items, beach and vacation essentials, and more. The store also has a
Starbucks Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 c ...
location inside the store. The Target store opened in October 2019. On October 4, 2018, it was announced that Sears would be closing as part of a plan to close 12 stores nationwide. The store closed on December 9, 2018. The following month, CVS, the mall's last remaining original tenant, closed its doors (the chain, however, returned inside the mall's Target store). In March 2019, mall tenants
Five Guys Five Guys Enterprises LLC (doing business as both Five Guys Burgers and Fries, and simply Five Guys) is an American fast food restaurant chain focused on hamburgers, hot dogs, and french fries, and headquartered in Lorton, Virginia, part of ...
,
Chipotle Mexican Grill Chipotle Mexican Grill, Inc. (, ), often known simply as Chipotle, is an American chain of fast casual restaurants specializing in bowls, tacos and Mission burritos made to order in front of the customer. Chipotle operates restaurants in the Unit ...
, and Visionworks - all of which are currently located within the wing of the mall formerly anchored by Sears - were announced to be relocated to the west side of the mall where Not Your Average Joe's is currently located, and scheduled to open there by fall (coincidentally, Not Your Average Joe's is currently closed for renovations, and is slated to reopen in late summer.) On August 13, 2019, a 46,000 square foot Dick's Sporting Goods store was confirmed to be moving in to the mall.


References


External links

*
Gross Leasing Area
{{Simon Property Group Buildings and structures in Barnstable, Massachusetts Shopping malls established in 1970 Shopping malls in Massachusetts Simon Property Group Tourist attractions in Barnstable County, Massachusetts