''Canadian Living'' is a monthly

Canadian Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of ...

lifestyle

magazine A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...

, which publishes articles relating to

food Food is any substance consumed by an organism for nutritional support. Food is usually of plant, animal, or fungal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is inge ...

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...

craft A craft or trade is a pastime or an occupation that requires particular skills and knowledge of skilled work. In a historical sense, particularly the Middle Ages and earlier, the term is usually applied to people occupied in small scale prod ...

s, and

health Health, according to the World Health Organization, is "a state of complete physical, mental and social well-being and not merely the absence of disease and infirmity".World Health Organization. (2006)''Constitution of the World Health Organiza ...

and

family Family (from la, familia) is a Social group, group of people related either by consanguinity (by recognized birth) or Affinity (law), affinity (by marriage or other relationship). The purpose of the family is to maintain the well-being of its ...

advice.

History and profile

The magazine was created by Clem Compton-Smith and his business partner, Margaret Smeeth, in 1975, with the financial backing of

Labatt's Labatt Brewing Company Limited (french: La Brasserie Labatt Limitée) is a Belgian-owned brewery headquartered in Toronto, Ontario, Canada. Founded in 1847, Labatt is the largest brewer in Canada. In 1995, it was purchased by Belgian brewer Int ...

. They and a tiny staff operated out of the manse of a church in

Mississauga, Ontario Mississauga ( ), historically known as Toronto Township, is a city in the Canadian province of Ontario. It is situated on the shores of Lake Ontario in the Regional Municipality of Peel, adjoining the western border of Toronto. With a popul ...

. ''Canadian Living'' began as a half-million circulation title sold exclusively through supermarkets; the gimmick was a split run that enabled the magazine to devote a full page in each issue to each supermarket chain that carried it. The first issue appeared in December, 1975, and sold for 25 cents. The cover showed a male and a female hand about to snap a wishbone; the female hand belonged to Smeeth (billed in the magazine as editor Margaret Kelly), who was at the photo session and was not impressed by the hand of the female model who had been hired for the occasion. Compton-Smith's vision was of a Canadian-centric, general-interest magazine that would appeal to men and to women. To that end, along with the fashion and cooking sections that later became its mainstay, ''Canadian Living'' offered travel articles, wine-making tips and a woodworking column. While the third issue was at press, Labatt's acquired ownership of the magazine. A new publisher, Ken Larone, was parachuted in to replace Compton-Smith, who remained on staff until late 1976. The magazine was subsequently acquired by

Telemedia Telemedia was a Canadian media company, which had holdings in radio, television and magazine publishing. The company was launched in 1968 by Philippe de Gaspé Beaubien, when he purchased CKAC in Montreal from Power Corporation of Canada. CK ...

, which also owned a French language counterpart, ''Coup de pouce''. ''Canadian Living'' was acquired by

Transcontinental Transcontinental may refer to: Arts, entertainment, and media * "Transcontinental", a song by the band Pedro the Lion from the album ''Achilles Heel'' * TC Transcontinental, a publishing, media and marketing company based in Canada, a subsidiary o ...

in 2000. In 2014, the magazines were sold to the

TVA Group Groupe TVA Inc. is a Canadian communications company with operations in broadcasting, publishing and production. It was founded as Télé-Métropole Corporation in 1960, and owned CFTM-TV, Montreal's first privately-owned francophone station. It c ...

subsidiary of

Quebecor Media Quebecor Media Inc. is a Canadian media conglomerate that owns a wide array of media outlets, as well as an internet service provider. History In 1983 Quebecor purchased the Winnipeg Sun newspaper, which had been independently run. The newspap ...

. The magazine has also produced television series for broadcast on Canadian television channels such as Slice,

HGTV HGTV (an initialism for Home & Garden Television) is an American pay television channel owned by Warner Bros. Discovery. The network primarily broadcasts reality programming related to home improvement and real estate. As of February 2015, appr ...

Food Network Food Network is an American basic cable channel owned by Television Food Network, G.P., a joint venture and general partnership between Warner Bros. Discovery Networks (which holds a 69% ownership stake of the network) and Nexstar Media Group ...

, and

CBC Television CBC Television (also known as CBC TV) is a Canadian English-language broadcast television network owned by the Canadian Broadcasting Corporation, the national public broadcaster. The network began operations on September 6, 1952. Its French-l ...

. ''Canadian Living'' is partnered with the

Fast-moving consumer goods Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, cand ...

awards program Best New Product Awards and writes an annual feature on the winners of each year. The circulation of ''Canadian Living'' in 2018 was 340,597 copies with a readership of 3,087,00 readers. In 2019, a marketing firm took a survey of 17,000 Canadian shoppers, and Canadian Living was voted as the "most trusted" magazine in Canada.

References

External links

''Canadian Living''
1975 establishments in Ontario Lifestyle magazines published in Canada Monthly magazines published in Canada Women's magazines published in Canada Magazines established in 1975 Magazines published in Toronto {{lifestyle-mag-stub