MX Player is an Indian

video streaming Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of o ...

and

video on demand Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of o ...

platform developed by MX Media & Entertainment (formerly J2 Interactive). It has over 280 million users globally. The platform currently operates on an ad-supported model and has a streaming library of over 150,000 hours in 11 languages. It is available on iOS, Android and the web. In 2018,

Times Internet Times Internet is an Indian internet technology company, based in Gurgaon, which owns, operates and invests in various internet-led products, services and technology. It is the digital arm of the Times Group, the largest media conglomerate in I ...

acquired a majority stake in MX Player for $140 million. In October 2019, MX Player raised $110.8 million in an investment led by Chinese conglomerate

Tencent Tencent Holdings Ltd. () is a Chinese multinational technology and entertainment conglomerate and holding company headquartered in Shenzhen. It is one of the highest grossing multimedia companies in the world based on revenue. It is also the w ...

History

Video player

MX Player launched as a video player on 18 July 2011. It featured subtitle support and offline video viewing capabilities.

OTT platform

On 20 February 2019, MX Player was relaunched as an

OTT platform An over-the-top (OTT) media service is a Media (communications), media service offered Direct-to-consumer, directly to viewers via the Internet. OTT bypasses Cable television, cable, broadcast television, broadcast, and satellite television platf ...

with original programming. It has also licensed contents from various Indian and International studios including

FilmRise FilmRise is a New York City–based film and television studio and streaming network, which has become one of the largest independent providers of content to ad-supported streaming (AVOD) platforms, in addition to providing the largest free direc ...

Sonar Entertainment Halcyon Studios, LLC., formerly known as Sonar Entertainment, RHI Entertainment, Hallmark Entertainment, Qintex Entertainment, HRI Group and Robert Halmi Inc., is an American entertainment company specializing in the production and distribution ...

Screen Media Films Screen Media Ventures, LLC. is an American-Canadian distribution company founded in 2001. In 2008, Screen Media selected The Creative Coalition as its exclusive nonprofit partner in launching the Spotlight Initiative. The partnership permits the p ...

, Goldmine,

Hungama Hungama may refer to: * ''Hungama'' (1971 film), a Bollywood comedy film * ''Hungama'' (2003 film), a Bollywood comedy * ''Hungama'' (2005 film), a Telugu comedy film * Hungama TV, an Indian children's television channel * Hungama Digital Media ...

Shemaroo Shemaroo Entertainment Ltd. is an Indian content creator, aggregator and distributor, specifically in the media and entertainment industry. It was founded by Buddhichand Maroo in 1962 as a book circulating library under the name Shemaroo and s ...

Paramount Pictures Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldes ...

Sony Entertainment Sony Entertainment, Inc. is an American entertainment company established in 2012. It focuses on most of Sony's motion picture, television and music businesses. It is a subsidiary of the Japanese Sony Group Corporation, managed by Sony's America ...

and

Sun TV Network Sun TV Network is an Indian mass media company headquartered in Chennai, Tamil Nadu, India. It is a part of Sun Group and is one of Asia's largest TV networks. Established on 14 April 1992 by Kalanithi Maran, it owns a variety of television c ...

. In 2020, it tied up with

Ullu App Ullu is an Over-The-Top media streaming platform, owned and maintained by Vibhu Agarwal, founder and group CEO of Ullu and Atrangii. It is currently available for Android and iOS. Shows Web series Short films Controversy and Legal action ...

for adult content.

International expansion

Initially available only in India, in March 2020, MX Player announced the launch of its OTT service internationally to select markets, including the United States, United Kingdom, Canada, Australia, New Zealand, Pakistan, Bangladesh and Nepal. Elsewhere, it is still a video player.

List of original shows

MX TakaTak

In July 2020, MX Player launched the short video app MX TakaTak. As of 24 March 2021, the app has more than 100 million active users. MX Takatak to merge with ShareChat’s Moj to create India's largest short video platform

References

{{VOD services Android (operating system) software Indian entertainment websites Video on demand services Companies of The Times Group 2018 mergers and acquisitions 2011 establishments in Maharashtra