Campari Brands
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Campari () is an Italian alcoholic
liqueur A liqueur (; ; ) is an alcoholic drink composed of spirits (often rectified spirit) and additional flavorings such as sugar, fruits, herbs, and spices. Often served with or after dessert, they are typically heavily sweetened and un-aged beyond ...
, considered an apéritif (20.5%, 21%, 24%, 25%, or 28.5% ABV, depending on the country where it is sold), obtained from the infusion of
herb In general use, herbs are a widely distributed and widespread group of plants, excluding vegetables and other plants consumed for macronutrients, with savory or aromatic properties that are used for flavoring and garnishing food, for medicinal ...
s and fruit (including
chinotto __NOTOC__ ''Citrus myrtifolia'', the myrtle-leaved orange tree, is a species of ''Citrus'' with foliage similar to that of the common myrtle. It is a compact tree with small leaves and no thorns which grows to a height of and can be found in Mal ...
and cascarilla) in alcohol and water. It is a type of bitters, characterised by its dark red colour.


Use

Campari is often used in
cocktail A cocktail is an alcoholic mixed drink. Most commonly, cocktails are either a combination of spirits, or one or more spirits mixed with other ingredients such as tonic water, fruit juice, flavored syrup, or cream. Cocktails vary widely across ...
s and is commonly served with soda water or citrus juice (most often
pink grapefruit The grapefruit (''Citrus'' × ''paradisi'') is a subtropical citrus tree known for its relatively large, sour to semi-sweet, somewhat bitter fruit. The interior flesh is segmented and varies in color from pale yellow to dark pink. Grapefruit is ...
juice), often garnished with either blood orange or blood lime slice (mainly in
Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
) or mixed with
prosecco Prosecco (; Italian: ) is an Italian DOC or DOCG white wine produced in a large area spanning nine provinces in the Veneto and Friuli Venezia Giulia regions, and named after the village of Prosecco which is in the province of Trieste, Italy. It ...
as a
spritz Spritz may refer to: * Hair spray * Spritz (cocktail), an aperitif consisting of wine, sparkling water, and liqueur * Spritz (wine), a term referring to small amounts of carbon dioxide added to wine * Spritz (cipher), a cryptographic stream cipher ...
. It is produced by the Davide Campari Group, a multinational company based in Italy. Campari is an essential ingredient in the classic Negroni cocktail, the Garibaldi, the Americano (which was named at a time when few Americans were aware of Campari), and the
spritz Spritz may refer to: * Hair spray * Spritz (cocktail), an aperitif consisting of wine, sparkling water, and liqueur * Spritz (wine), a term referring to small amounts of carbon dioxide added to wine * Spritz (cipher), a cryptographic stream cipher ...
(an aperitif popular in northern Italy). In the Italian market, Campari mixed with soda water is sold in individual bottles as
Campari Soda Campari Soda is a pre-mixed drink made by Campari for the Italian market. Campari Soda is Campari mixed with soda water (10% alcohol by volume). The distinctive bottle was designed by Fortunato Depero Fortunato Depero (30 March 1892 – 29 N ...
(10% alcohol by volume). Campari Soda is packaged in a distinctive bottle that was designed by
Fortunato Depero Fortunato Depero (30 March 1892 – 29 November 1960) was an Italian futurist painter, writer, sculptor, and graphic designer. Biography Although born in Fondo or in the neighboring village of Malosco, according to other sources (in the It ...
in 1932.


History

Campari was invented in 1860 by
Gaspare Campari Gaspare Campari (1828–1882) was an Italian drinks manufacturer. Born in Cassolnovo, Lombardy,Novara, Italy. It was originally coloured with
carmine Carmine ()also called cochineal (when it is extracted from the cochineal insect), cochineal extract, crimson lake, or carmine lake is a pigment of a bright-red color obtained from the aluminium complex derived from carminic acid. Specific code n ...
dye, derived from crushed cochineal insects, which gave the drink its distinctive red colour. Campari Group discontinued the use of carmine in 2006. In 1904, Campari's first production plant was opened in
Sesto San Giovanni Sesto San Giovanni (; lmo, Sest San Giovann, label=Western Lombard ), locally referred to as just Sesto ( lmo, Sest, links=no), is a ''comune'' in the Metropolitan City of Milan, Lombardy, northern Italy. Its railway station is the northernmost s ...
, near Milan, Italy. Under the direction of Davide Campari, Gaspare's son, the company began to export the beverage, first to Nice in the heart of the
French Riviera The French Riviera (known in French as the ; oc, Còsta d'Azur ; literal translation " Azure Coast") is the Mediterranean coastline of the southeast corner of France. There is no official boundary, but it is usually considered to extend fro ...
, then overseas. The Campari brand is now distributed in over 190 countries. Campari is a registered trademark of Davide Campari Milano S.P.A., which is part of Gruppo Campari (Campari Group).


Awards

''
Wine Enthusiast ''Wine Enthusiast'' magazine is an American wine magazine published by Wine Enthusiast Companies in Valhalla, New York. Founded in 1979 by Adam and Sybil Strum, Wine Enthusiast Companies engages in the wine accessories, storage, information, educat ...
'' has reviewed Campari on a number of occasions, giving it a score of "85-89/100" in 2007.


See also

* Aperol * Boulevardier * Cinzano * Cynar * Fernet * Negroni * Select


References


External links

*
"Campari: the Italian classic that still has style"
'' The Daily Telegraph''
Chapter 9: "Campari: product diversification and international expansion"
''Corporate Strategy and Firm Growth: Creating Value for Shareholders'', by Angelo Dringoli
The Art of Campari
{{Alcoholic beverages Campari Group Bitters Italian liqueurs Products introduced in 1860 Italian brands