''Campaign'' is a commercial

mixtape A mixtape (alternatively mix-tape, mix tape or mixed tape) is a compilation of music, typically from multiple sources, recorded onto a medium. With origins in the 1980s, the term normally describes a homemade compilation of music onto a cassette ...

by American singer Ty Dolla Sign. It was released on September 23, 2016, by

Atlantic Records Atlantic Recording Corporation (simply known as Atlantic Records) is an American record label founded in October 1947 by Ahmet Ertegun and Herb Abramson. Over its first 20 years of operation, Atlantic earned a reputation as one of the most i ...

. The mixtape was supported by three singles: "

Campaign Campaign or The Campaign may refer to: Types of campaigns * Campaign, in agriculture, the period during which sugar beets are harvested and processed * Advertising campaign, a series of advertisement messages that share a single idea and theme * B ...

", "No Justice" and "

Zaddy "Zaddy" is a song by American singer Ty Dolla Sign. It was released on August 25, 2016, as the third single from his ninth mixtape, ''Campaign'' (2016). The song was written by Tyrone Griffin, Jr., Jay Cummings, Adam Feeney, and Jahaan Sweet, wit ...

". The mixtape is a recurring theme expressing the views of Ty Dolla Sign and his friends and family on the presidential campaigns of Donald Trump and Hillary Clinton.

Promotion

" was released as the first single on July 11, 2016. The song features a guest appearance from American rapper

Future The future is the time after the past and present. Its arrival is considered inevitable due to the existence of time and the laws of physics. Due to the apparent nature of reality and the unavoidability of the future, everything that currently ...

. Fittingly, the music video premiered the night before election day (November 7, 2016). "No Justice" was released as second single on July 21, 2016. The song features a guest appearance from American recording artist Big TC (who is Ty's younger brother, who is still incarcerated in prison). "

" was released as the third single on August 25, 2016. The music video for the song premiered on August 30, 2016. "3 Wayz" was released as the first promotional single on September 1, 2016. The song features a guest appearance from American rapper Travis Scott. "Stealing" was released as the second promotional single on September 9, 2016.

Critical reception

''Campaign'' was met with generally positive reviews. At Metacritic, which assigns a normalized rating out of 100 to reviews from professional publications, the album received an average score of 71, based on four reviews. Winston Cook-Wilson of '' Pitchfork'' said, "''Campaign'' outpaces his recent efforts like ''$ign Language'' and ''Airplane Mode'' but, still, mostly just preserve Ty's musical bottom line". Jordan Sargent of ''

Spin Spin or spinning most often refers to: * Spinning (textiles), the creation of yarn or thread by twisting fibers together, traditionally by hand spinning * Spin, the rotation of an object around a central axis * Spin (propaganda), an intentionally b ...

'' said, "''Campaign''—a mixtape in name that feels not quite like a mixtape but not exactly like an album, either—is at its best when it carries on that tradition of richness of sound as a virtue in and of itself". Scott Glaysher of '' XXL'' said, "''Campaign'' may not exceed the musical brilliance of ''

Free TC ''Free TC'' is the debut studio album by American singer Ty Dolla Sign. It was released on November 13, 2015, by Atlantic Records. As executive producers, Ty Dolla Sign and Wiz Khalifa enlisted a variety of collaborators; including DJ Mustard, ...

'' but it's a close runner-up". Mick Jacobs of ''Pretty Much Amazing'' said, "As a mixtape, I understand why ''Campaign'' sounds so derivative, but still I wish Griffin had pushed a bit further in terms of musical experimentation".

Commercial performance

''Campaign'' debuted at number 28 on the US ''Billboard'' 200, with 14,000 album-equivalent units.

Track listing

Charts

References

{{Ty Dolla Sign 2016 mixtape albums Ty Dolla Sign albums Atlantic Records albums