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Calf 269 is a bull who was rescued as a calf by anonymous activists, days before his planned slaughter. He was born at an
Israel Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...
i facility in the vicinity of
Azor Azor ( he, אָזוֹר, ar, أزور) (also ''Azur'') is a small town ( local council) in the Tel Aviv District of Israel, on the old Jaffa-Jerusalem road southeast of Tel Aviv. Established in 1948 on the site of the depopulated Palestinian vi ...
, a town on the outskirts of
Tel Aviv Tel Aviv-Yafo ( he, תֵּל־אָבִיב-יָפוֹ, translit=Tēl-ʾĀvīv-Yāfō ; ar, تَلّ أَبِيب – يَافَا, translit=Tall ʾAbīb-Yāfā, links=no), often referred to as just Tel Aviv, is the most populous city in the G ...
. The slaughter was scheduled for June 2013. He is described as sweet-tempered and white-headed, and his ear carried a tag numbered 269, indicating he was destined for slaughter. The Israeli protests regarding the calf were followed by protests in the U.K. and other places across the world. The protests aimed at conveying that animal parts eaten as food by humans once belonged to a living individual, who lived a tortured life and faced a brutal death, after which his or her carcass was processed into human food. The significance of the event led to the creation of "''269 life''"( :fr:269 Life France), an animal liberation movement founded in October 2012.


Israeli protests

On the occasion of World Farm Animals Day, ( Gandhi's birthday) 2 October 2012, two Israelis, Zohar Gorelik and Sasha Boojor, and one Russian activist, Oleg Ozerov, had the number 269 branded on their skin with a hot-iron branding tool.
Haaretz ''Haaretz'' ( , originally ''Ḥadshot Haaretz'' – , ) is an Israeli newspaper. It was founded in 1918, making it the longest running newspaper currently in print in Israel, and is now published in both Hebrew and English in the Berliner f ...
reports that this branding was an act of fellowship with Calf 269. The branding incident took place at Tel Aviv's Rabin square. The action is considered an attempt to bring to light the mistreatment of animals in the farming sector. According to Haaretz the treatment of animals would require terminologies applied to the
Holocaust The Holocaust, also known as the Shoah, was the genocide of European Jews during World War II. Between 1941 and 1945, Nazi Germany and its collaborators systematically murdered some six million Jews across German-occupied Europe; a ...
in order to adequately describe the situation. According to Netta Ahituv writing in the Haaretz, the calf's story has inspired a worldwide tattoo movement. At least a thousand individuals have had themselves branded or tattooed with the number 269. In a testimony a tattooed individual who was a tow truck driver narrated that the tattoo reminded one passenger of his grandmother's stories of
German concentration camps German concentration camps may refer to different camps which were operated by German states: *Concentration camps during the Herero and Namaqua genocide ** Shark Island concentration camp * Cottbus-Sielow concentration camp in Cottbus interning Jew ...
. The website ''269life.com'' was created by Boojor following this protest. The protests were an attempt to end the anonymity of millions of animals butchered for human consumption. The website declares, "This anonymous male calf will be forever immortalized on our bodies, and hopefully this message of solidarity will somehow bring a new way of looking at non-human animals."


Protests in the United Kingdom

In the U.K., campaigners, motivated by this action of the Israelis, decided to brand themselves on their chest with the number 269. This took place in front of a
Kentucky Fried Chicken KFC (Kentucky Fried Chicken) is an American fast food restaurant chain headquartered in Louisville, Kentucky, that specializes in fried chicken. It is the world's second-largest restaurant chain (as measured by sales) after McDonald's, with 2 ...
outlet in
Leeds Leeds () is a city and the administrative centre of the City of Leeds district in West Yorkshire, England. It is built around the River Aire and is in the eastern foothills of the Pennines. It is also the third-largest settlement (by populati ...
a day before their scheduled protest at the Leeds city centre. One protester was jailed, the police allegedly took away cameras and erased memory cards. A protester who was interviewed justified the protest as a reaction to the extreme cruelty perpetrated by the dairy industry such as shooting calves at birth. Protests in London were organised by Becky Folkard. Folkard said that although the protest might be considered extreme, other methods such as fastening oneself to railings and stopping horses by standing in their way were used by women to force authorities to give them a
right to vote Suffrage, political franchise, or simply franchise, is the right to vote in public, political elections and referendums (although the term is sometimes used for any right to vote). In some languages, and occasionally in English, the right to v ...
.
PETA Peta or PETA may refer to: Acronym * Pembela Tanah Air, a militia established by the occupying Japanese in Indonesia in 1943 * People for the Ethical Treatment of Animals, an American animal rights organization * People Eating Tasty Animals, an ...
's spokesperson in a statement of support pointed that the suffering endured by non-human animals such as cows, chickens, or pigs when they are branded, have their testicles, beaks or horns cut, is no less than that of humans in a similar situation. Folkard's planned protests have been described as a disturbing community agitation opposing barbarity inflicted on industrial dairy animals. On September 26, 2015 another hot-iron branding was held in Birmingham.


Response from animal farmers

Joseph Keating, life-stock adviser of the National Farmers Union is quoted in a Guardian story as expressing surprise in response to the English protests. According to Keating, branding of animals has been banned in England for many years.


See also

*
Dairy farming Dairy farming is a class of agriculture for long-term production of milk, which is processed (either on the farm or at a dairy plant, either of which may be called a dairy A dairy is a business enterprise established for the harvesting or ...
*
Human branding Human branding or stigmatizing is the process by which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living person, with the intention that the resulting scar makes it permanent. This is performed using a hot or ver ...
* Jewish vegetarianism *
List of animal rights groups This list of animal rights groups consists of groups in the animal rights movement. Such animal rights groups work towards their ideals, which include the viewpoint that animals should have equivalent rights to humans, such as not being "used" in ...


References


External links

{{Commons category, 269life, Calf 269
Israel Story podcast episode about the 269 movement
Individual cattle Animal rights protests Cruelty to animals Individual animals in Israel Animal welfare organizations based in Israel