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A baking mix is a mixed formulation of ingredients used for the cooking of
baked goods Baking is a method of preparing food that uses dry heat, typically in an oven, but can also be done in hot ashes, or on hot stones. The most common baked item is bread but many other types of foods can be baked. Heat is gradually transferred ...
. Baking mixes may be commercially manufactured or homemade. Baking mixes that cater to particular dietary needs, such as
vegan Veganism is the practice of abstaining from the use of animal product—particularly in diet—and an associated philosophy that rejects the commodity status of animals. An individual who follows the diet or philosophy is known as a vegan. Di ...
,
gluten-free A gluten-free diet (GFD) is a nutritional plan that strictly excludes gluten, which is a mixture of proteins found in wheat (and all of its species and hybrids, such as spelt, kamut, and triticale), as well as barley, rye, and oats. The inclus ...
, or
kosher (also or , ) is a set of dietary laws dealing with the foods that Jewish people are permitted to eat and how those foods must be prepared according to Jewish law. Food that may be consumed is deemed kosher ( in English, yi, כּשר), fro ...
baking mixes, can be bought in many places.


Types

Baking mixes are produced for the preparation of specific foods such as breads, quick breads, pancakes, waffles, cakes, muffins, cookies, brownies pizza dough, biscuits and various desserts, among other foods. Some all-purpose baking mixes, including commercial and homemade varieties, can be used to prepare several types of baked goods, such as biscuits, pizza dough, muffins, cookies and pancakes, among others. Some bread baking mixes are formulated for use in a
bread machine A bread making machine or breadmaker is a home appliance for baking bread. It consists of a bread pan (or "tin"), at the bottom of which are one or more built-in paddles, mounted in the center of a small special-purpose oven. This small oven is ...
. Ingredients in baking mixes may include flour, bread flour, baking powder, baking soda, yeast, sugar and salt, as well as others depending upon the food type. Gluten-free baking mixes may be prepared using
rice flour Rice flour (also rice powder) is a form of flour made from finely milled rice. It is distinct from rice starch, which is usually produced by steeping rice in lye. Rice flour is a common substitute for wheat flour. It is also used as a thickening a ...
in place of wheat flour. Dry baking mixes typically require the addition of water or milk, and may also require additional ingredients such as eggs, butter and cooking oil.


Size

Some baking mixes are sold in bulk volumes, and the baker measures out the amount needed. In other cases, the mix is sold pre-measured in a commonly desired size, such as enough baking mix to make a particular size of cake. Around 2012, most large American manufacturers of cake mixes reduced the size of their standard cake mixes by about 15% by weight, as a result of rising prices for ingredients. This resulted in complaints from some customers about the mix making smaller cakes or fewer cupcakes. Betty Crocker and Pillsbury mixes shrank from 18.25 ounces to 15.25 ounces. However, not all manufacturers followed this trend of reducing the amount to maintain the price; the King Arthur Flour Company, which makes premium-quality cake mixes, continued to produce 22-ounce cake mixes.


History

Aunt Jemima Pearl Milling Company (formerly known as Aunt Jemima from 1889 to 2021) is an American breakfast brand for pancake mix, syrup, and other breakfast food products. The original version of the pancake mix for the brand was developed in 1888–188 ...
pancake mix A pancake (or hotcake, griddlecake, or flapjack) is a flat cake, often thin and round, prepared from a starch-based batter that may contain eggs, milk and butter and cooked on a hot surface such as a griddle or frying pan, often frying wit ...
, manufactured by the Pearl Milling Company in 1896, claims to be the first baking mix in the United States.


Brands and companies


United States


Brands

Arrowhead Mills is a
brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...
of organic baking mixes, cereals, grains and nut butters. The company was founded in 1960 by
nutritionist A nutritionist is a person who advises others on matters of food and nutrition and their impacts on health. Some people specialize in particular areas, such as sports nutrition, public health, or animal nutrition, among other disciplines. In many c ...
Frank Ford in
Hereford Hereford () is a cathedral city, civil parish and the county town of Herefordshire, England. It lies on the River Wye, approximately east of the border with Wales, south-west of Worcester and north-west of Gloucester. With a population ...
, the seat of Deaf Smith County in the southern
Texas Panhandle The Texas Panhandle is a region of the U.S. state of Texas consisting of the northernmost 26 counties in the state. The panhandle is a square-shaped area bordered by New Mexico to the west and Oklahoma to the north and east. It is adjacent to ...
west of
Amarillo Amarillo ( ; Spanish language, Spanish for "yellow") is a city in the U.S. state of Texas and the county seat, seat of Potter County, Texas, Potter County. It is the List of cities in Texas by population, 14th-most populous city in Texas and th ...
,
Texas Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...
. Many Arrowhead Mills products are certified at least 70 percent organic by the Texas Department of Agriculture (TDA) or Pro-Cert Organic Systems.
Atkins Nutritionals Atkins Nutritionals, Inc. was founded by Robert Atkins in order to promote the low-carbohydrate packaged foods of the Atkins diet. As of 2017, it is part of The Simply Good Foods Company. The company sells low-carbohydrate bars, shakes, and snacks ...
produces an all-purpose baking mix, along with several other foods. Dr. Atkins founded Atkins Nutritionals, Inc. in 1989 to promote the low-carbohydrate products of his increasingly popular
Atkins diet The Atkins diet is a low-carbohydrate fad diet devised by Robert Atkins in the 1970s, marketed with claims that carbohydrate restriction is crucial to weight loss and that the diet offered "a high calorie way to stay thin forever". The diet be ...
. This diet was developed after Atkins read a research paper in the
Journal of the American Medical Association ''The Journal of the American Medical Association'' (''JAMA'') is a peer-reviewed medical journal published 48 times a year by the American Medical Association. It publishes original research, reviews, and editorials covering all aspects of bio ...
published by Gordon Azar and Walter Lyons Bloom. Atkins used information from the study to resolve his own overweight condition.
General Mills General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company orig ...
owns the brand
Betty Crocker Betty Crocker is a brand and fictional character used in advertising campaigns for food and recipes. The character was originally created by the Washburn-Crosby Company in 1921 following a contest in the '' Saturday Evening Post''. In 1954, ...
, under which a variety of foods are purveyed, including baking mixes.
Marjorie Husted Marjorie Husted (née Child; April 2, 1892 – December 23, 1986) was an American home economist and businesswoman who worked for General Mills and was responsible for the success and fame of the brand character Betty Crocker. Husted wrote Bett ...
was the creator of Betty Crocker. She was a home economist and businesswoman under whose supervision the image of Betty Crocker became an icon for General Mills. In 1921, Washburn Crosby merged with five or more other milling companies to form General Mills. There are a number of Betty Crocker-branded products, such as plastic food containers and measuring cups, and a line of small appliances like popcorn poppers and sandwich makers with the Betty Crocker brand name. It also owns the
Pillsbury Company The Pillsbury Company is a Minneapolis, Minnesota-based company that was one of the world's largest producers of cereal, grain and other foodstuffs until it was bought by General Mills in 2001. General Mills brands consist of Annie's, Betty Croc ...
, which makes its own baking mixes.
Bisquick Bisquick is a pre-mixed baking mix sold by General Mills under its Betty Crocker brand, consisting of flour, shortening, salt, sugar and baking powder (a leavening agent). History According to General Mills, Bisquick was invented in 1930 after ...
is a baking mix brand that was founded by Carl Smith in 1931. At the time, Smith was employed a sales executive for the General Mills, Inc. Sperry Division. Bisquick may be used to bake several foods, such as biscuits, pancakes, coffee cake and other baked goods. According to General Mills, Bisquick was invented in 1930 after one of their top sales executives met an innovative train
dining car A dining car (American English) or a restaurant car (British English), also a diner, is a railroad passenger car that serves meals in the manner of a full-service, sit-down restaurant. It is distinct from other railroad food service cars that ...
chef on a business trip. After the sales executive complimented the chef on his deliciously fresh biscuits, the dining car chef shared that he used a pre-mixed biscuit batter he created consisting of lard, flour, baking powder and salt. The chef then stored his pre-mixed biscuit batter on ice in his kitchen ahead of time, enabling him to bake fresh biscuits quickly on the train every day. As soon as the sales executive returned from that business trip, he stole the chef's idea and created Bisquick.
Bob's Red Mill Bob's Red Mill is an American brand of whole-grain foods marketed by Employee stock ownership plans in the United States, employee-owned American company Bob's Red Mill Natural Foods of Milwaukie, Oregon, Milwaukie, Oregon. The company was establ ...
is an American company that produces over 400 products, including baking mixes. The company is a producer of lines of natural,
certified organic Organic certification is a certification process for producers of organic food and other organic agricultural products, in the European Union more commonly known as ecological or biological products.Labelling, article 30 o''Regulation (EU) 2018/ ...
, and
gluten-free A gluten-free diet (GFD) is a nutritional plan that strictly excludes gluten, which is a mixture of proteins found in wheat (and all of its species and hybrids, such as spelt, kamut, and triticale), as well as barley, rye, and oats. The inclus ...
milled
grain A grain is a small, hard, dry fruit (caryopsis) – with or without an attached hull layer – harvested for human or animal consumption. A grain crop is a grain-producing plant. The two main types of commercial grain crops are cereals and legum ...
products, billing itself as the "nation's leading miller of diverse whole-grain foods."Strom, Shelly
Taking Red Mill global.
''Portland Business Journal'', February 18, 2005.
In February 2010, owner Bob Moore transferred ownership of the company to his employees using an
employee stock ownership plan Employee stock ownership, or employee share ownership, is where a company's employees own shares in that company (or in the parent company of a group of companies). US employees typically acquire shares through a share option plan. In the UK, Em ...
.
Dassant Dassant Gourmet Mixes is a brand of baking mixes. The brand is produced by NorthWest Specialty Baking Mixes and is based in Portland, Oregon. History Dassant was founded in 1980, with its specialization product the Classic Beer Bread. The first ord ...
is an American brand of baking mixes. The company was founded in 1980, with its specialization product the Classic
Beer Bread Beer bread is any bread that includes beer in the dough mixture. Depending on the type of beer used, it may or may not contribute leavening to the baking process. Thus, beer breads range from heavy, unleavened, loaves to light breads and rolls in ...
. Dassant Truffle Brownie mix was first introduced in 1987. Since then it has been reviewed by numerous publications. In January 2012, Woman's World Magazine called the mixes the "holy grail of brownie mixes". In early 2012, the company introduced a line of baking mixes including pancakes, cookies, carrot cake and pumpkin bread.
Jiffy mix Jiffy is a brand of baking mixes marketed by the Chelsea Milling Company in Chelsea, Michigan, that has been producing mixes since 1930. The company was previously named Chelsea Roller Mill. They are known for their products being packaged in a r ...
is a baking mix brand produced and owned by the Chelsea Milling Company in Chelsea, Michigan. Jiffy mix has been produced since 1930. As of 2015, 19 mixes are produced, which are distributed to all of the U.S. states, and in 32 countries. Most of the company's products are handled, processed and produced in-house, which includes grain storage, the grinding of grains into flour, product mixing and box manufacturing.
Martha White Martha White is an American brand of flour, cornmeal, cornbread mixes, cake mixes, muffin mixes, and similar products. The Martha White brand was established as the premium brand of Nashville, Tennessee-based Royal Flour Mills in 1899. At that ti ...
is an American brand under which several baking mixes are purveyed. The Martha White brand was established as the premium brand of
Nashville, Tennessee Nashville is the capital city of the U.S. state of Tennessee and the county seat, seat of Davidson County, Tennessee, Davidson County. With a population of 689,447 at the 2020 United States census, 2020 U.S. census, Nashville is the List of muni ...
-based Royal Flour Mills in 1899. At that time, Nashville businessman Richard Lindsey introduced a fine flour that he named for his daughter, Martha White Lindsey. The Martha White brand is probably most associated with its long-term sponsorship of the
Grand Ole Opry The ''Grand Ole Opry'' is a weekly American country music stage concert in Nashville, Tennessee, founded on November 28, 1925, by George D. Hay as a one-hour radio "barn dance" on WSM. Currently owned and operated by Opry Entertainment (a divis ...
, a
radio Radio is the technology of signaling and communicating using radio waves. Radio waves are electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device called a transmit ...
program featuring
country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
.


Companies

Auntie Anne's Auntie Anne's is an American franchised chain of pretzel shops founded by Anne F. Beiler and her husband, Jonas, in 1988. Auntie Anne's serves products such as pretzels, dips, and beverages. They also offer Pretzels & More Homemade Baking Mix fo ...
is an American
chain A chain is a serial assembly of connected pieces, called links, typically made of metal, with an overall character similar to that of a rope in that it is flexible and curved in compression but linear, rigid, and load-bearing in tension. A c ...
of
pretzel A pretzel (), from German pronunciation, standard german: Breze(l) ( and French / Alsatian: ''Bretzel'') is a type of baked bread made from dough that is commonly shaped into a knot. The traditional pretzel shape is a distinctive symmetrical ...
bakeries that also produces a pretzel baking mix. The chain started as a market stand in the
Downingtown, Pennsylvania Downingtown is a borough in Chester County, Pennsylvania, west of Philadelphia. As of the 2020 census it had a population of 7,898. Downingtown was settled by European colonists in the early 18th century and has a number of historic buildings an ...
Farmer's Market. Auntie Anne's now has over 300
franchisees Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its busine ...
with more than 1,500 locations in the United States and more than 23 countries globally. Cherrybrook Kitchen is a company that produces baking mixes and other baking products. The company was founded in response to the growing number of children and adults diagnosed with
food allergies A food allergy is an abnormal immune response to food. The symptoms of the allergic reaction may range from mild to severe. They may include itchiness, swelling of the tongue, vomiting, diarrhea, hives, trouble breathing, or low blood pressure ...
. 11 million adults and children are affected by peanut, dairy, egg and nut allergens, while approximately one in 133 Americans suffers from
celiac disease Coeliac disease (British English) or celiac disease (American English) is a long-term autoimmune disorder, primarily affecting the small intestine, where individuals develop intolerance to gluten, present in foods such as wheat, rye and barl ...
. The King Arthur Flour Company is an American supplier of flour, baking mixes, baked goods and cookbooks. The company was founded in 1790 in Boston, Massachusetts by Henry Wood. In 1996 the company's name was changed to The King Arthur Flour Co. to reflect its principal brand, and also converted to an employee-owned business structure. The employee-owned company has been named one of the Best Places to Work in Vermont every year since the inception of the award in 2006.
Pinnacle Foods Pinnacle Foods, Inc., is a packaged foods company headquartered in Parsippany, New Jersey, that specializes in shelf-stable and frozen foods. The company became a subsidiary of Conagra Brands on October 26, 2018. History The company was fou ...
is an American packaged foods company that owns the
Duncan Hines Duncan Hines (March 26, 1880 – March 15, 1959) was an Americans, American pioneer of restaurant ratings for travelers. He is best known today for the brand of food products that bears his name. Early life Hines was born in Bowling Green, Kentu ...
brand, which includes cake mixes. Duncan Hines (March 26, 1880 – March 15, 1959) was an American pioneer of restaurant ratings for travelers. He is best known today for the brand of food products that bears his name. In 1952, Hines introduced Duncan Hines bread through the Durkee's Bakery Company of
Homer Homer (; grc, Ὅμηρος , ''Hómēros'') (born ) was a Greek poet who is credited as the author of the ''Iliad'' and the ''Odyssey'', two epic poems that are foundational works of ancient Greek literature. Homer is considered one of the ...
,
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
. Principals Michael C. Antil Sr., Albert Durkee, and Lena Durkee were the bakery proprietors. This was Duncan Hines' first foray into baked goods. In 1957, Nebraska Consolidated Mills, who at the time owned the cake mix license, sold the cake mix business to the U.S. consumer products company
Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer hea ...
. The company expanded the business to the national market and added a series of related products. Streit's is a
kosher (also or , ) is a set of dietary laws dealing with the foods that Jewish people are permitted to eat and how those foods must be prepared according to Jewish law. Food that may be consumed is deemed kosher ( in English, yi, כּשר), fro ...
food company based in New York City that produces 11 cake mixes. The company also produces pancake mixes and many other foods. The company was founded in 1916 by Aron Streit, a
Jewish Jews ( he, יְהוּדִים, , ) or Jewish people are an ethnoreligious group and nation originating from the Israelites Israelite origins and kingdom: "The first act in the long drama of Jewish history is the age of the Israelites""The ...
immigrant Immigration is the international movement of people to a destination country of which they are not natives or where they do not possess citizenship in order to settle as permanent residents or naturalized citizens. Commuters, tourists, and ...
from Austria. Its first factory was on Pitt Street in the
Lower East Side The Lower East Side, sometimes abbreviated as LES, is a historic neighborhood in the southeastern part of Manhattan in New York City. It is located roughly between the Bowery and the East River from Canal to Houston streets. Traditionally an im ...
of
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
. The company's
matzo Matzah or matzo ( he, מַצָּה, translit=maṣṣā'','' pl. matzot or Ashk. matzos) is an unleavened flatbread that is part of Jewish cuisine and forms an integral element of the Passover festival, during which '' chametz'' (leaven and ...
factory, along with
Katz's Deli Katz's Delicatessen, also known as Katz's of New York City, is a kosher-style delicatessen at 205 East Houston Street, on the southwest corner of Houston and Ludlow Streets on the Lower East Side of Manhattan in New York City.
catessen and
Yonah Schimmel's Knish Bakery Yonah Schimmel's Knish Bakery is a bakery and restaurant, located at 137 East Houston Street (between First Avenue and Second Avenue), in the Lower East Side, Manhattan, that has been selling knishes on the Lower East Side since 1890. Its cur ...
, is a surviving piece of the Lower East Side's Jewish heritage. File:Henry Jones Self-Raising Flour Advertisement.JPG, An advertisement for Henry Jones Self-Raising Flour, Bristol, UK (between circa 1845 and circa 1880) File:HK food 鹽焗雞粉 Spicy Bake Mix Koon Yick Wah Kee plastic bags Mar-2014.JPG, A spicy baking mix in Hong Kong


See also

*
Cookie dough Cookie dough is an un-cooked blend of cookie ingredients. Cookie dough is normally intended to be baked into individual cookies before eating, however edible cookie dough is made to be eaten as is, and usually is made without eggs to make it safer ...
– some store varieties are pre-mixed *
List of food companies This is a list of food companies, current and past businesses involved in food production or processing. Africa * All Joy Foods * Bakers * BOS Ice Tea * Cevital * Choppies * Clover * Colcom Foods * Distell Group Limited * Famous Brands * ...
*
List of twice-baked foods The following is a list of twice-baked foods. Twice-baked foods are foods that are baked twice in their preparation. Baking is a food cooking method using prolonged dry heat acting by Heat convection, convection, and not by thermal radiation, norm ...


References


External links

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