Café Bustelo is an American

coffee Coffee is a drink prepared from roasted coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulant, stimulating effect on humans, primarily due to its caffeine content. It is the most popular hot drink in the world. S ...

brand owned by

The J.M. Smucker Company The J.M. Smucker Company, also known as Smuckers, is an American manufacturer of food and beverage products. Headquartered in Orrville, Ohio, the company was founded in 1897 as a maker of apple butter. J.M. Smucker currently has three major bus ...

History

Gregorio Menendez Bustelo (born June 21, 1894) traveled from his native

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Cuba Cuba ( , ), officially the Republic of Cuba ( es, República de Cuba, links=no ), is an island country comprising the island of Cuba, as well as Isla de la Juventud and several minor archipelagos. Cuba is located where the northern Caribbea ...

as a young man, and moved to the United States in 1917. He founded the Café Bustelo coffee company in

The Bronx The Bronx () is a borough of New York City, coextensive with Bronx County, in the state of New York. It is south of Westchester County; north and east of the New York City borough of Manhattan, across the Harlem River; and north of the New Y ...

, New York in 1928. His product became popular among

Cuban exile A Cuban exile is a person who emigrated from Cuba in the Cuban exodus. Exiles have various differing experiences as emigrants depending on when they migrated during the exodus. Demographics Social class Cuban exiles would come from various eco ...

s who preferred to prepare it in espresso coffeemakers rather than the then-common method of filtering it through a coffee "sock". The company remained successful throughout the 20th century, and was known for its distinctive yellow and red cans. Café Bustelo was purchased by Rowland Coffee Roasters of Miami in 2000. Rowland was acquired by the Cuban American Souto family the same year, and sold to the J.M. Smucker Company in 2011.

Cultural impact

Bustelo gained a particular cachet among artistic and hipster subcultures in the 1990s and 2000s. It is referenced by name in the song "Today 4 U" from the 1996 musical ''

Rent Rent may refer to: Economics *Renting, an agreement where a payment is made for the temporary use of a good, service or property *Economic rent, any payment in excess of the cost of production *Rent-seeking, attempting to increase one's share of e ...

''. The Bustelo image and logo have also been creatively utilized by multiple artists who use the Bustelo theme in their paintings, prints, etc.

References

External links

* {{Smucker's 1928 establishments in New York City Coffee brands The J.M. Smucker Co. brands