A Cadbury Snack is a shortcake biscuit square or two biscuits with chocolate filling, covered with milk chocolate.

History

Three versions of Cadbury Snack are available in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

and

Ireland Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...

: Snack Shortcake (chocolate-coated

shortbread Shortbread or shortie is a traditional Scottish biscuit usually made from one part white sugar, two parts butter, and three to four parts plain wheat flour. Unlike many other biscuits and baked goods, shortbread does not contain any leavening, ...

in a yellow wrapper), Snack Wafer (chocolate-covered

wafer A wafer is a crisp, often sweet, very thin, flat, light and dry biscuit, often used to decorate ice cream, and also used as a garnish on some sweet dishes. Wafers can also be made into cookies with cream flavoring sandwiched between them. They ...

fingers in a pink wrapper) and Snack Sandwich, an individual chocolate-and-biscuit bar similar to the original Jacob's Club biscuit. In February 2015, Cadbury announced that it was ceasing production of the Snack Wafer due to declining sales. During the 1970s there was a Cadbury Snack Finger (chocolate-covered fingers in a blue wrapper) see

Cadbury Fingers Fingers are a popular chocolate biscuit in the United Kingdom and Ireland which consists of a rod-shaped biscuit centre covered in chocolate. Fingers are produced at Burton's Biscuit Company in the United Kingdom and sold by Cadbury UK, and are d ...

& in the 2000s there were limited editions of other versions of Snack.

Advertising

During the 1950s and 1960s there were black-and-white television adverts for the Snack product. Colour ads appeared in the 1970s. In 1986 the television advert used the phrase "Bridge the Gap". There were cartoon adverts in the 1990s.

Australian version

In Australia, the Cadbury Dairy Milk Snack block is a six-piece bar of milk chocolate filled with six different flavours (strawberry, pineapple, orange, coconut ice,

Turkish delight Turkish delight or lokum ( ota, لوقوم) is a family of confections based on a gel of starch and sugar. Premium varieties consist largely of chopped dates, pistachios, hazelnuts or walnuts bound by the gel; traditional varieties are often fl ...

and caramel), with each square piece having a different shape corresponding to its flavour, and available in and sizes. It began production in 1974; before then, the chocolate was created by

MacRobertson's MacRobertson's, officially the MacRobertson's Steam Confectionery Works, was an Australian company that produced chocolates and various other confectionery. The company was founded in 1880 by Sir Macpherson Robertson and takes its name from a ...

. In June 2009, Cadbury reduced the size of the bars.

References

{{Mondelez Chocolate bars Snack Mondelez International brands