The C, T Group, also referred to as Crosby Textor, is an Australian
lobbying firm, and political consultancy. The firm provides
social research, corporate strategy and
political polling
An opinion poll, often simply referred to as a survey or a poll (although strictly a poll is an actual election) is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions ...
services to its clients.
The firm is historically been associated with mainstream
right-wing
Right-wing politics describes the range of political ideologies that view certain social orders and hierarchies as inevitable, natural, normal, or desirable, typically supporting this position on the basis of natural law, economics, authorit ...
political parties across the world, and has a particularly strong association with the
Australian Liberal Party.
Crosby Textor was founded by
Mark Textor
The C, T Group, also referred to as Crosby Textor, is an Australian lobbying firm, and political consultancy. The firm provides social research, corporate strategy and political polling services to its clients.
The firm is historically been ...
and
Lynton Crosby. The firm provides its services throughout the world, but its most notable markets are that of Canada, Australia, Britain, Africa, Italy and New Zealand.
History & operations
The firm has been involved in numerous prominent political campaigns; providing polling and strategy services to political parties. The clientele of the firm has historically been right wing.
Examples of political campaigns in which the firm has operated include:
*
Boris Johnson's successful London Mayoral campaign in 2008.
*
Liberal party operations and strategy for the
2010
File:2010 Events Collage New.png, From top left, clockwise: The 2010 Chile earthquake was one of the strongest recorded in history; The Eruption of Eyjafjallajökull in Iceland disrupts air travel in Europe; A scene from the opening ceremony of ...
and
2013 Australian federal election
The 2013 Australian federal election to elect the members of the 44th Parliament of Australia took place on 7 September 2013. The centre-right Liberal/National Coalition opposition led by Opposition leader Tony Abbott of the Liberal Party of Aus ...
campaigns.
*
Campbell Newman
Campbell Kevin Thomas Newman (born 12 August 1963) is a former Australian politician who served as the 38th Premier of Queensland from 26 March 2012 to 14 February 2015. He served as the member for Ashgrove in the Legislative Assembly of Quee ...
's
Liberal National Party election campaign in the 2012 Queensland election.
* The 2012
Northern Territory election, which was won by the
Country Liberal Party.
* In 2014 the firm published polling which demonstrated that most Australians were in favour of legalising same-sex marriage. In June 2020, the firm undertook polling research in relation to the proposed
Indigenous voice to Parliament; finding that a majority of Australians support a constitutionally-enshrined Voice to Parliament.
* In 2017 British Prime Minister
Theresa May announced that Crosby would play a leading role in the Conservatives' campaign for the
2017 general election
This national electoral calendar for 2017 lists the national/federal elections held in 2017 in all sovereign states and their dependent territories. By-elections are excluded, though national referendums are included.
January
*5 November ...
. The Conservatives failed to secure an outright majority and author Hannah Jane described Crosby as running a "disastrous, horrendously negative campaign".
*In 2019, an investigation by ''
The Guardian'' revealed that to further the political objectives of its clients, C, T Group created ostensibly independent social media accounts behind adverts on Facebook to promote political ideas, such as promoting a
hard Brexit
In the wake of the referendum held in the United Kingdom on 23 June 2016, many new pieces of Brexit-related jargon entered popular use.Al Jazeera. (2018)''Brexit jargon: From backstop to no deal, 17 key terms explained'' (Al Jazeera) Retrieved 2 ...
which were in fact administered by employees of
CTF Partners
The C, T Group, also referred to as Crosby Textor, is an Australian lobbying firm, and political consultancy. The firm provides social research, corporate strategy and political polling services to its clients.
The firm is historically been a ...
(a subsidiary).
See also
*
Isaac Levido
Isaac Levido (born ) is an Australian political strategist who was the head of the British Conservative Party's successful campaign in the 2019 United Kingdom general election.
Early life
Levido was raised in Port Macquarie, New South Wales ...
References
Further reading
* ''
The Guardians articles on Lynton Crosby
External links
* {{official, https://ctgroup.com/
Companies based in Sydney
Companies based in the City of Westminster
Polling companies