Real Story Group, known as CMS Watch until February 2010, is a digital workplace and marketing technology analyst firm headquartered in
Silver Spring,
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
with offices in
Boston
Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
,
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
,
Philadelphia
Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Sinc ...
,
Washington DC
)
, image_skyline =
, image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
,
Bangalore
Bangalore (), officially Bengaluru (), is the capital and largest city of the Indian state of Karnataka. It has a population of more than and a metropolitan population of around , making it the third most populous city and fifth most ...
, and
Delhi
Delhi, officially the National Capital Territory (NCT) of Delhi, is a city and a union territory of India containing New Delhi, the capital of India. Straddling the Yamuna river, primarily its western or right bank, Delhi shares borders w ...
. The company provides advisory services to buyers of business technology and publishes reports on various areas including
web content management,
enterprise mobile platforms,
digital marketing technology,
enterprise search,
digital asset management,
media asset management,
SharePoint, and
social software. The company asserts that unlike many other market players, it works only for technology solutions buyers and never for vendors.
The company has been founded by
Tony Byrne, a software analyst.
Real Story Group has a reputation in the tech media for being comparatively more critical of technology vendors than other analyst firms, for example, criticizing
Google
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...
's Enterprise Search Appliance for putting "marketing a couple of steps ahead of engineering," noting the "unreal expectations created by sales messages about the advantages and benefits of
Digital Asset Management systems," and warning customers about vendors touting expansive marketing suites.
Media firms have also tended to take note of Real Story Group's "Vendor Maps."
References
External links
*{{official website, http://www.realstorygroup.com/
Research and analysis firms
Research and analysis firms of the United States