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CJRJ (identified on air and in print as ''Spice Radio'') is a Canadian radio station based in
Vancouver Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the ...
,
British Columbia British Columbia (commonly abbreviated as BC) is the westernmost province of Canada, situated between the Pacific Ocean and the Rocky Mountains. It has a diverse geography, with rugged landscapes that include rocky coastlines, sandy beaches, ...
. It broadcasts at 1200 AM with a power of 25,000 watts from a transmitter in Richmond, and its studio is located in
Burnaby Burnaby is a city in the Lower Mainland region of British Columbia, Canada. Located in the centre of the Burrard Peninsula, it neighbours the City of Vancouver to the west, the District of North Vancouver across the confluence of the Burrard I ...
. The station is owned by I.T. Productions Ltd., which is owned by Shushma Datt. Initial approval for a new ethnic radio station was granted on 21 July 2005 by the
Canadian Radio-television and Telecommunications Commission The Canadian Radio-television and Telecommunications Commission (CRTC; french: Conseil de la radiodiffusion et des télécommunications canadiennes, links=) is a public organization in Canada with mandate as a regulatory agency for broadcasti ...
to serve the South Asian community in the Vancouver area.Broadcasting Decision CRTC 2005-338 (approval of RJ 1200 Vancouver)
/ref> The station was licensed to broadcast with a power of 25,000 watts. Terms of the license included a stipulation that all programming in each broadcast week must be ethnic in nature. The station is required to provide programming in at least 17 different languages, targeted at no less than 11 different ethnic groups, with 95% of this programming to be in "third languages". 73% of this programming must be in the Punjabi and Hindustani languages. An additional term of the license, as per an intervention by Fairchild Radio Group ( CJVB-AM,
CHKG-FM CHKG-FM is a radio station in Vancouver, British Columbia, Canada. It broadcasts on the frequency 96.1 FM. It airs mostly Mandarin programming and is owned by the Fairchild Group. CHKG's studios are located inside Aberdeen Centre in Richmond, wh ...
Vancouver), is that CJRJ will not target Vancouver's Chinese community. The station's sister station, Rim Jhim, continues to operate on the subsidiary communications multiplex operation (SCMO)
subcarrier A subcarrier is a sideband of a radio frequency carrier wave, which is modulated to send additional information. Examples include the provision of colour in a black and white television system or the provision of stereo in a monophonic radio broa ...
of
CJJR-FM CJJR-FM is a commercial FM radio station in Vancouver, British Columbia. It broadcasts at 93.7 MHz with an effective radiated power of 75,000 watts from a transmitter on Mount Seymour in the District of North Vancouver. CJJR's studios are l ...
.


Programming

CJRJ's programming is primarily South Asian (
Hindi Hindi (Devanāgarī: or , ), or more precisely Modern Standard Hindi (Devanagari: ), is an Indo-Aryan language spoken chiefly in the Hindi Belt region encompassing parts of northern, central, eastern, and western India. Hindi has been de ...
and
Punjabi Punjabi, or Panjabi, most often refers to: * Something of, from, or related to Punjab, a region in India and Pakistan * Punjabi language * Punjabi people * Punjabi dialects and languages Punjabi may also refer to: * Punjabi (horse), a British Th ...
), however it also airs some
Bengali Bengali or Bengalee, or Bengalese may refer to: *something of, from, or related to Bengal, a large region in South Asia * Bengalis, an ethnic and linguistic group of the region * Bengali language, the language they speak ** Bengali alphabet, the w ...
,
Gujarati Gujarati may refer to: * something of, from, or related to Gujarat, a state of India * Gujarati people, the major ethnic group of Gujarat * Gujarati language, the Indo-Aryan language spoken by them * Gujarati languages, the Western Indo-Aryan sub- ...
,
Filipino Filipino may refer to: * Something from or related to the Philippines ** Filipino language, standardized variety of 'Tagalog', the national language and one of the official languages of the Philippines. ** Filipinos, people who are citizens of th ...
,
Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance language *** Regional Ita ...
,
Malayalam Malayalam (; , ) is a Dravidian language spoken in the Indian state of Kerala and the union territories of Lakshadweep and Puducherry (Mahé district) by the Malayali people. It is one of 22 scheduled languages of India. Malayalam was des ...
,
Persian Persian may refer to: * People and things from Iran, historically called ''Persia'' in the English language ** Persians, the majority ethnic group in Iran, not to be conflated with the Iranic peoples ** Persian language, an Iranian language of the ...
,
Tamil Tamil may refer to: * Tamils, an ethnic group native to India and some other parts of Asia ** Sri Lankan Tamils, Tamil people native to Sri Lanka also called ilankai tamils **Tamil Malaysians, Tamil people native to Malaysia * Tamil language, nati ...
and Sinhala programming on weekends.


See also

*
Indo-Canadians in Greater Vancouver South Asian Canadians in Metro Vancouver are the third-largest pan-ethnic group in the region, comprising 369,295 persons or 14.2 percent of the total population as of 2021. Sizable communities exist within the city of Vancouver along with ...


References


External links


Spice Radio
* * {{DEFAULTSORT:Cjrj Mass media in Burnaby Jrj Jrj Radio stations established in 2006 2006 establishments in British Columbia Indo-Canadian culture