CIC Video was a

home video Home video is prerecorded media sold or rented for home viewing. The term originates from the VHS and Betamax era, when the predominant medium was videotapes, but has carried over to optical disc formats such as DVD, Blu-ray and streaming me ...

distributor, established in 1980, owned by

Cinema International Corporation Cinema International Corporation (CIC) was a film distribution company started by Paramount Pictures and Universal Pictures in the early 1970s to distribute the two studios' films outside the United States – it even operated in Canada before it ...

(the forerunner of

United International Pictures United International Pictures (UIP) is a joint venture of Paramount Pictures and Universal Pictures that distributes their films outside the United States and Canada. UIP also had international distribution rights to certain Metro-Goldwyn-Mayer an ...

), and operated in some countries (such as

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...

France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

Hungary Hungary ( hu, Magyarország ) is a landlocked country in Central Europe. Spanning of the Carpathian Basin, it is bordered by Slovakia to the north, Ukraine to the northeast, Romania to the east and southeast, Serbia to the south, Croatia a ...

Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...

Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...

Belgium Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to th ...

Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , i ...

Portugal Portugal, officially the Portuguese Republic ( pt, República Portuguesa, links=yes ), is a country whose mainland is located on the Iberian Peninsula of Southwestern Europe, and whose territory also includes the Atlantic archipelagos of ...

Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...

Norway Norway, officially the Kingdom of Norway, is a Nordic country in Northern Europe, the mainland territory of which comprises the western and northernmost portion of the Scandinavian Peninsula. The remote Arctic island of Jan Mayen and t ...

Sweden Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic country located on ...

Denmark ) , song = ( en, "King Christian stood by the lofty mast") , song_type = National and royal anthem , image_map = EU-Denmark.svg , map_caption = , subdivision_type = Sovereign state , subdivision_name = Danish Realm, Kingdom of Denmark ...

Poland Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populous ...

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...

Turkey Turkey ( tr, Türkiye ), officially the Republic of Türkiye ( tr, Türkiye Cumhuriyeti, links=no ), is a list of transcontinental countries, transcontinental country located mainly on the Anatolia, Anatolian Peninsula in Western Asia, with ...

Argentina Argentina (), officially the Argentine Republic ( es, link=no, República Argentina), is a country in the southern half of South America. Argentina covers an area of , making it the second-largest country in South America after Brazil, th ...

Colombia Colombia (, ; ), officially the Republic of Colombia, is a country in South America with insular regions in North America—near Nicaragua's Caribbean coast—as well as in the Pacific Ocean. The Colombian mainland is bordered by the Car ...

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

Chile Chile, officially the Republic of Chile, is a country in the western part of South America. It is the southernmost country in the world, and the closest to Antarctica, occupying a long and narrow strip of land between the Andes to the east a ...

and

Venezuela Venezuela (; ), officially the Bolivarian Republic of Venezuela ( es, link=no, República Bolivariana de Venezuela), is a country on the northern coast of South America, consisting of a continental landmass and many islands and islets in th ...

) by local operators. Outside North America, it distributed films by

Universal Pictures Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym: Uni, and formerly named Universal Film Manufacturing Company and Universal-International Pictures Inc.) is an Ameri ...

(now owned by

NBCUniversal NBCUniversal Media, LLC is an American multinational mass media and entertainment conglomerate corporation owned by Comcast and headquartered at 30 Rockefeller Plaza in Midtown Manhattan, New York City, United States. NBCUniversal is primari ...

/ Comcast) and Paramount Pictures (now owned by

Paramount Global Paramount Global ( doing business as Paramount) is an American multinational mass media and entertainment conglomerate owned and operated by National Amusements (79.4%) and headquartered at One Astor Plaza in Midtown Manhattan, New York. ...

, which is owned by National Amusements), CIC's partners.

DreamWorks DreamWorks may refer to: * DreamWorks Pictures, an American film production company of Amblin ** DreamWorks Television, an American television production company and division of the film studio ** DreamWorks Records, an American record label and f ...

films were added to the company output in 1998, as the fledgling studio had a worldwide video distribution deal with Universal.

History

When the distributor appointed Karl Oliver from Brooke Bond Batchelors to be its sales and marketing director in 1991, they wanted him to introduce "classic

FMCG Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, can ...

disciplines" to its marketing campaign. Oliver responded by reducing video cassette prices to and promote impulse purchasing as part of CIC Video's reformed distribution strategy. After the sudden death of CIC Video's president Roy Featherstone of an asthma attack on 17 July 1992 the distributor underwent restructuring with aid from senior Universal and Paramount employees. In 1994, Viacom purchased Paramount Pictures, enabling CIC Video to gain international distribution rights to shows from, among other networks,

MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...

and

Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...

, which came into effect in Australia in 1995 and the UK and other countries in early 1996. In 1999, CIC Video was dissolved when Universal purchased

PolyGram Filmed Entertainment PolyGram Filmed Entertainment (formerly known as PolyGram Films and PolyGram Pictures or simply PFE) was a British film studio founded in 1979 which became a European competitor to Hollywood, but was eventually sold to Seagram Company Ltd. in ...

and reorganized its video division under the Universal name. Paramount Home Entertainment UK became CIC Video's successor. The last videos with the CIC label were released in the same year. Meanwhile, the distributor signed sales and distribution contracts with local market producers in Europe to increase profit and the brand name of CIC Video remained in the short term in markets where Paramount Home Entertainment were absent. CIC Video was operated in

(where it was known as CIC-Taft Home Video) by the Taft- Hardie joint venture (now

Southern Star Group Endemol Australia, formerly known as Southern Star Group, Southern Star Productions, Southern Star/Hanna-Barbera Australia and Taft-Hardie Group Pty Ltd, was Australia's largest independent television production and distribution group. On 26 Jul ...

), and also distributed some Southern Star and

Hanna-Barbera Hanna-Barbera Cartoons, Inc. ( ) was an American animation studio and production company which was active from 1957 to 2001. It was founded on July 7, 1957, by William Hanna and Joseph Barbera following the decision of Metro-Goldwyn-Mayer to c ...

product under other labels. The Hanna-Barbera library is now handled usually by

Warner Home Video Warner Bros. Home Entertainment Inc. (formerly known as Warner Home Video and WCI Home Video and sometimes credited as Warner Home Entertainment) is the home video distribution division of Warner Bros. It was founded in 1978 as WCI Home Video ...

. The label's defunct subsidiary was a distributor called Rigby-CIC Video and CIC-Taft's label manufacturer was Roadshow Home Video. CIC Video was operated in

by Esselte Video.

References

{{DEFAULTSORT:Cic Video Home video distributors Home video companies established in 1980 Home video companies disestablished in 1999 1981 mergers and acquisitions Universal Pictures Paramount Pictures