CHLG-FM (104.3

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

, ''104.3 The Breeze'') is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

Vancouver Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the ...

British Columbia British Columbia (commonly abbreviated as BC) is the westernmost province of Canada, situated between the Pacific Ocean and the Rocky Mountains. It has a diverse geography, with rugged landscapes that include rocky coastlines, sandy beaches, ...

. Owned by

Stingray Group Stingray Group Inc. (formerly Stingray Digital and Stingray Digital Group) is a publicly traded Canadian media and entertainment company based in Montreal, Quebec, with offices in the United States, Belgium, the United Kingdom, the Netherlands, S ...

, the station broadcasts a

soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...

format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...

. Its studios are located in

Richmond Richmond most often refers to: * Richmond, Virginia, the capital of Virginia, United States * Richmond, London, a part of London * Richmond, North Yorkshire, a town in England * Richmond, British Columbia, a city in Canada * Richmond, California, ...

, and its transmitter is on

Mount Seymour Mount Seymour is a mountain located in Mount Seymour Provincial Park in the District of North Vancouver, British Columbia, Canada. It is a part of the North Shore Mountains, rising to the north from the shores of Burrard Inlet and Indian Arm t ...

History

The station was licensed as CHHR-FM by the

Canadian Radio-television and Telecommunications Commission The Canadian Radio-television and Telecommunications Commission (CRTC; french: Conseil de la radiodiffusion et des télécommunications canadiennes, links=) is a public organization in Canada with mandate as a regulatory agency for broadcasti ...

(CRTC) on May 30, 2008. The station started test transmissions at 104.1 MHz on June 1, 2009, and officially began broadcasting on July 1, 2009, under the ownership of Shore Media Group. It aired an

adult album alternative Adult album alternative (also triple-A, AAA, or adult alternative) is a radio format. See pages 9 and 10Mills, Joshua. "A New Radio Music Format: Rock for Prosperous Adults" New York Times, Feb 28 1994, p. 2. ProQuest. Web. Accessed September 4, 2 ...

format, branded as ''Shore 104''. It was the second

AAA AAA, Triple A, or Triple-A is a three-letter initialism or abbreviation which may refer to: Airports * Anaa Airport in French Polynesia (IATA airport code AAA) * Logan County Airport (Illinois) (FAA airport code AAA) Arts, entertainment, and me ...

station in Metro Vancouver, the other being

CKPK-FM CKPK-FM (102.7 FM, ''102.7 Now! Radio'') is a radio station in Vancouver, British Columbia. Owned by Pattison Media, it broadcasts an adult contemporary format. Its studios are located on West 8th Avenue in the Fairview neighbourhood of Vancou ...

, owned by

The Jim Pattison Group The Jim Pattison Group is a Canadian Conglomerate (company), conglomerate based in Vancouver. In a recent survey by the Financial Post, the firm was ranked as Canada's 62nd largest company. Jim Pattison, a Vancouver-based entrepreneur, is the ch ...

. On January 14, 2010, CHHR changed frequency to 104.3 MHz in a swap with Bellingham,

Washington Washington commonly refers to: * Washington (state), United States * Washington, D.C., the capital of the United States ** A metonym for the federal government of the United States ** Washington metropolitan area, the metropolitan area centered o ...

KAFE KAFE (104.1 FM, "KAFE 104.1", pronounced "Café") is a commercial FM radio station in Bellingham, Washington. It is run by the Cascade Radio Group with the broadcast license held by Saga Broadcasting, LLC. It airs an adult contemporary radio ...

, a move to reduce interference between KAFE and

Covington, Washington Covington is a city in King County, Washington, King County, Washington (state), Washington, United States. The population was 20,777 at the time of the 2020 United States census, 2020 census. Prior to the 2010 census, Covington was counted as pa ...

-based KMCQ (104.5). In 2011,

Astral Media Astral Media Inc. was a Canadian media conglomerate. It was Canada's largest radio broadcaster, with 84 radio stations in eight provinces. Astral was also a major player in premium and specialty television in Canada, with 23 specialty channels ...

proposed the takeover of CHHR from Shore Media Group, a move initially rejected by the CRTC. Astral tried again and announced the planned purchase of CHHR on December 19, 2011, for $13.4 million. Astral's purchase was completed in February 2012. Following Astral's takeover, the dismissal of CHHR's on-air staff and reservation of web domain names led to speculation that the station would change formats. As of February 2012, the CHHR website displayed only a message stating that "We're making changes to make Shore FM a better radio station. We appreciate your patience. For now, we're playing even more of your favourite Shore music..." The website invited listeners to submit suggestions or ideas. On March 16, 2012, a month after the takeover of CHHR, Astral announced that an agreement was made to merge its assets with

Bell Media Bell Media Inc. ( French: ) is a Canadian company formed by the amalgamation of several companies. Establishment (2011–13) On December 9, 2011, the Ontario Teachers' Pension Plan announced the sale of its majority stake in Maple Leaf Sports ...

for $3.38 billion. An early decision by the CRTC on October 18, 2012 denied the merger, but a later decision on March 4, 2013 approved it, on the condition that Bell would spin off several Astral properties, including CHHR-FM. On April 6, 2012, after two months without DJs, the station updated its logo and slogan from "Music First!" to "Vancouver's Adult Alternative." Astral also announced DJs would return on April 16. On August 26, 2013,

Newcap Radio Stingray Radio (formerly Newcap Radio) is a Canadian radio broadcasting conglomerate owned by Stingray Group. It owns and operates 101 radio stations in Canada—making it the second-largest radio conglomerate in Canada behind Bell Media. It also ...

announced it would spend $112 million to acquire CHHR along with four other former Astral Media radio stations held under blind trust by Bell Media. This would give CHHR its fourth owner in a two-year period. The deal was approved by the CRTC on March 19, 2014 and the sale closed on March 31, 2014. In June 2014, the call letters were changed to CHLG-FM. After letting go much of the on-air staff, CHLG changed formats to

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980s ...

as ''LG 104.3'' at 12:02 a.m. on June 20. On October 26, 2018,

completed its acquisition of Newcap. In December 2018, it was announced that the station would flip to

as ''104.3 The Breeze'' on December 26, alongside sister station

CKRA-FM CKRA-FM (96.3 FM, ''96.3 The Breeze'') is a radio station in Edmonton, Alberta. Owned by Stingray Group, it broadcasts a soft adult contemporary format. CKRA's studios are located inside the West Edmonton Mall, while its transmitter is located ...

Edmonton Edmonton ( ) is the capital city of the Canadian province of Alberta. Edmonton is situated on the North Saskatchewan River and is the centre of the Edmonton Metropolitan Region, which is surrounded by Alberta's central region. The city ancho ...

References

External links

* * * {{Stingray Group HLG-FM Radio stations established in 2009 HLG-FM Richmond, British Columbia HLG-FM 2009 establishments in British Columbia