CFWD-FM is a radio station in Saskatoon, Saskatchewan. Owned by Harvard Media, it broadcasts a rock-leaning classic hits

format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...

branded as ''96.3 Cruz FM''.

History

Licensed to Harvard Broadcasting on May 28, 2007, the station was originally scheduled to launch on 92.3 FM. However, it applied for a change of frequency to 96.3 FM, citing the potential for third-adjacent interference to CKBL.Broadcasting Decision CRTC 2008-77
/ref> On April 9, 2008, the new station signed on and began stunting with

Christmas music Christmas music comprises a variety of genres of music regularly performed or heard around the Christmas season. Music associated with Christmas may be purely instrumental, or, in the case of carols or songs, may employ lyrics whose subject ma ...

as ''Santa FM'' in preparation for its official launch; the campaign also featured publicists parading the streets of Saskatoon in

Santa Claus Santa Claus, also known as Father Christmas, Saint Nicholas, Saint Nick, Kris Kringle, or simply Santa, is a Legend, legendary figure originating in Western Christianity, Western Christian culture who is said to Christmas gift-bringer, bring ...

costumes. On April 11, 2008 at 3:00 p.m., the station officially launched with a

contemporary hit radio Contemporary hit radio (also known as CHR, contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format that is common in many countries that focuses on playing current and recurrent popular music as determined by ...

(CHR) format branded as ''Wired 96.3''. On November 16, 2012, Harvard laid off CFWD's on-air personalities and announced that ''Wired 96.3'' would sign off that night at midnight; at that time the station returned to ''Santa FM'' for the holiday season in preparation for another change in format scheduled for December 26. On December 26, 2012, at Noon, CFWD flipped to an adult hits format, branded as ''96.3 Cruz FM''.

References

External links

96.3 Cruz FM
* * {{DEFAULTSORT:Cfwd-fm Fwd Fwd Fwd Radio stations established in 2007 2007 establishments in Saskatchewan