CDS Global, Inc. is a
multinational corporation
A multinational company (MNC), also referred to as a multinational enterprise (MNE), a transnational enterprise (TNE), a transnational corporation (TNC), an international corporation or a stateless corporation with subtle but contrasting senses, i ...
based in
Des Moines, Iowa
Des Moines () is the capital and the most populous city in the U.S. state of Iowa. It is also the county seat of Polk County. A small part of the city extends into Warren County. It was incorporated on September 22, 1851, as Fort Des Moines, ...
, that provides
business process outsourcing
Outsourcing is an agreement in which one company hires another company to be responsible for a planned or existing activity which otherwise is or could be carried out internally, i.e. in-house, and sometimes involves transferring employees and ...
and
customer data management Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM embraces a range of software or cloud computing applications designed to give l ...
to various industries worldwide.
They handle 710 million consumer
sales promotion
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Sales promotion uses both media and non-media marketin ...
s, 65 million
customer service
Customer service is the assistance and advice provided by a company to those people who buy or use its products or services. Each industry requires different levels of customer service, but in the end, the idea of a well-performed service is that ...
interactions and 1 billion transactions annually, including 180 million payments totalling $7.1 billion, through 16 facilities in the
U.S.
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
, and the
U.K.
CDS Global is a wholly owned subsidiary of
Hearst Corporation and is the largest magazine
fulfillment house
Fulfillment house and fulfillment center (in British English: fulfilment house and fulfilment centre) are modern terms for a packing warehouse. The terms were coined in the middle of the 1990s, and "fulfillment center" is usually used about an i ...
in North America.
History
In 1971,
''Look'' magazine built a computer system that, for the first time, stored the names and addresses of their customers on magnetic tape.
Two months later, when Look ceased publication, six employees took this new fulfillment service to
Edward Downe, Jr., publisher of
Ladies Home Journal
''Ladies' Home Journal'' was an American magazine last published by the Meredith Corporation. It was first published on February 16, 1883, and eventually became one of the leading women's magazines of the 20th century in the United States. In ...
and
The American Home
''The American Home'' was a monthly magazine published in the United States from 1928 to 1977. Its subjects included domestic architecture, interior design, landscape design and gardening."American Home", Library of Congress Catalog.
History and ...
. He agreed to be their first client, and owner, opening Downe Computer Services April 1, 1972, with 172 employees.
In 1977, the
Charter Company
The Charter Company of Jacksonville, Florida was a conglomerate with more than 180 subsidiaries that was in the ''Fortune'' 500 for 11 years beginning in 1974 and ranked 61st in 1984. The company filed for bankruptcy protection in late 1984, ...
in
Jacksonville, Florida
Jacksonville is a city located on the Atlantic coast of northeast Florida, the most populous city proper in the state and is the List of United States cities by area, largest city by area in the contiguous United States as of 2020. It is the co ...
, bought out
Downe Communications’ stock and renamed the company Charter Data Services (CDS).
Hearst Corporation acquired two Charter Company properties in 1982, ''
Redbook'' and CDS, which they rechristened Communications Data Services and then, in 2007, CDS Global.
The number of magazine titles served increased as CDS Global acquired other fulfillment companies, including Tower Publishing and Optima in the U.K. and INDAS in Canada. Electronic payment capabilities were expanded when CDS Global acquired PayDQ in 2011.
Divisions
CDS Global supports 1,141 brands with
marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
,
order management An order management system, or OMS, is a computer software system used in a number of industries for order entry and processing.
Electronic commerce and catalogers
Orders can be received from businesses, consumers, or a mix of both, depending on th ...
,
order fulfillment
Order fulfillment (in British English: order fulfilment) is in the most general sense the complete process from point of sales inquiry to delivery of a product to the customer. Sometimes, it describes the more narrow act of distribution or the ...
,
payment processing and document presentment services.
Media
CDS Global is the largest magazine fulfillment
service provider
A service provider (SP) is an organization that provides services, such as consulting, legal, real estate, communications, storage, and processing services, to other organizations. Although a service provider can be a sub-unit of the organization t ...
, managing more than 1,000 print and digital magazine titles.
Non-profit
CDS Global provides donations processing, donor acknowledgements, marketing services and customer service to non-profits.
Higher education
CDS Global provides gift processing, donor/alumni acknowledgements, fulfillment services and customer service to higher education institutions.
Consumer products
CDS Global provides
ecommerce
E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain managemen ...
and
web store
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the ...
solutions, including
cross-selling
Cross-selling is a sales technique involving the selling of an additional product or service to an existing customer. In practice, businesses define cross-selling in many different ways. Elements that might influence the definition might include ...
and
conversion marketing
In electronic commerce, conversion marketing is marketing with the intention of increasing ''conversions—''that is, site visitors who are paying customers.
Measures
Conversion marketing attempts to solve low online conversions through optimi ...
.
Utilities
Public utilities
A public utility company (usually just utility) is an organization that maintains the infrastructure for a public service (often also providing a service using that infrastructure). Public utilities are subject to forms of public control and ...
use CDS Global’s
electronic billing
Electronic billing or electronic bill payment and presentment, is when a seller such as company, organization, or group sends its bills or invoices over the internet, and customers pay the bills electronically. This replaces the traditional meth ...
and
payment services
A payment service provider (PSP) is a third-party company that assists businesses to accept electronic payments, such as credit cards and debit cards payments. PSPs act as intermediaries between those who make payments, i.e. consumers, and thos ...
, with additional support for
customer service
Customer service is the assistance and advice provided by a company to those people who buy or use its products or services. Each industry requires different levels of customer service, but in the end, the idea of a well-performed service is that ...
,
resource management
In organizational studies, resource management is the efficient and effective development of an organization's resources when they are needed. Such resources may include the financial resources, inventory, human skills, production resources, or i ...
,
cash flow and
regulatory compliance.
Services
Customer service
Customer care agents deliver mail, online, email, chat and phone support, for billing, sales and level-one technical issues.
Data
CDS Global manages 159 million customer files for nearly 60 percent of the publishing industry and advises businesses on transactional, communication and service best practices.
Ecommerce
Client-branded web stores are supported by order management, payment processing,
warehousing
A warehouse is a building for storing goods. Warehouses are used by manufacturers, importers, exporters, wholesalers, transport businesses, customs, etc. They are usually large plain buildings in industrial parks on the outskirts of cities, tow ...
, fulfillment, distribution and
customer service
Customer service is the assistance and advice provided by a company to those people who buy or use its products or services. Each industry requires different levels of customer service, but in the end, the idea of a well-performed service is that ...
.
Mailing
Services include printing, personalization and presorting of acknowledgements, bills and renewals.
Marketing
710 million personalized print and digital communications, delivered via email, mail and phone. 95,000 online marketing pages managed.
Order management and fulfillment
In addition to physical product delivery, CDS Global handles subscriptions, recurring billings, digital access
[Raphel, T.J.]
"Seamless Integration Is An App Must-Have"
''Audience Development'', July 13, 2011 and account services.
Payment
CDS Global supports paper, electronic, mobile, walk-in and
interactive voice response
Interactive voice response (IVR) is a technology that allows telephone users to interact with a computer-operated telephone system through the use of voice and DTMF tones input with a keypad. In telecommunications, IVR allows customers to interac ...
options with:
*
Electronic bill presentment and payment
Electronic billing or electronic bill payment and presentment, is when a seller such as company, organization, or group sends its bills or invoices over the internet, and customers pay the bills electronically. This replaces the traditional meth ...
*
Lockbox and
remittance processing
*
Online banking
Online banking, also known as internet banking, web banking or home banking, is an electronic payment system that enables customers of a bank or other financial institution to conduct a range of financial transactions through the financial ins ...
and
bill payment consolidation
* Bill printing and mailing services
*
Data capture
Automatic identification and data capture (AIDC) refers to the methods of automatically identifying objects, collecting data about them, and entering them directly into computer systems, without human involvement. Technologies typically considered ...
and image archive
Warehousing and distribution
Facilities in the U.S. and the U.K. provide
inventory management, kitting and assembly, integration and
logistics
Logistics is generally the detailed organization and implementation of a complex operation. In a general business sense, logistics manages the flow of goods between the point of origin and the point of consumption to meet the requirements of ...
.
References
{{DEFAULTSORT:Cds Global
Companies based in Iowa
Companies based in Des Moines, Iowa
Business software companies
Business process outsourcing companies
Payment service providers
Outsourcing companies
Marketing companies of the United States
Customer relationship management software companies
Hearst Communications assets