CC's (pronounced ''sea-seas'' and short for “corn chips”) is an Australian brand of flavoured

tortilla chip A tortilla chip is a snack food made from corn tortilla, which are cut into triangles and then fried or baked (alternatively they may be discs pressed out of corn masa then fried or baked). Corn tortillas are made of Nixtamalization , nixtamali ...

s produced since the early 1980s, originally by The Smith's Snackfood Company, and currently by Snack Brands Australia. CC's are predominantly sold in

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

and come in assorted flavours. CC's were also sold in

New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...

until Bluebird Foods (the owner of the CC's brand in New Zealand) decided to locally produce the American brand

Doritos Doritos () is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo. The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay. In 1966, Doritos became the first ...

in March 2010. However, the CC's brand returned to New Zealand shelves for a limited run in 2019, and will return for a second run in 2023. CC's are 100% Australian manufactured. The chips are made of ground corn, vegetable oil, and seasoning. The full ingredients list is corn, vegetable oils (

sunflower The common sunflower (''Helianthus annuus'') is a species of large annual forb of the daisy family Asteraceae. The common sunflower is harvested for its edible oily seeds, which are often eaten as a snack food. They are also used in the pr ...

, palmolein), milk solids ( cheese powder), food acids ( 270, 330,

331 __NOTOC__ Year 331 ( CCCXXXI) was a common year starting on Friday of the Julian calendar. At the time, it was known as the Year of the Consulship of Bassus and Ablabius (or, less frequently, year 1084 ''Ab urbe condita''). The denomination ...

), flavour enhancers ( 621, 627, 631),

starch Starch or amylum is a polymeric carbohydrate consisting of numerous glucose units joined by glycosidic bonds. This polysaccharide is produced by most green plants for energy storage. Worldwide, it is the most common carbohydrate in human diet ...

(wheat, maize), vegetable powders (onion, tomato, garlic), salt, sugar, herbs, spice (

cumin Cumin (, ; ; ''Cuminum cyminum'') is a flowering plant in the family Apiaceae, native to the Irano-Turanian Region. Its seeds – each one contained within a fruit, which is dried – are used in the cuisines of many cultures in both whole ...

), flavour (natural and nature identical),

yeast extract Yeast extracts consist of the cell contents of yeast without the cell walls; they are used as food additives or flavorings, or as nutrients for bacterial culture Growing media, media. They are often used to create savoury flavors and umami tast ...

, vegetable extract (soy, wheat),

antioxidant Antioxidants are Chemical compound, compounds that inhibit Redox, oxidation, a chemical reaction that can produce Radical (chemistry), free radicals. Autoxidation leads to degradation of organic compounds, including living matter. Antioxidants ...

s ( 304, 306).

Flavours

CC's have four main flavours, original, tasty cheese, Tangy Salsa and nacho cheese. From time to time, CC's release tangy BBQ flavour. They recently added a limited edition" three cheese fiesta" in 2021.

Promotion

CC's have been marketing with the

tagline In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, so ...

"You can't say no" since the beginning of 1980s, with the most notable campaign featuring ''

The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening and developed by Groening, James L. Brooks and Sam Simon for the Fox Broadcasting Company. It is a Satire (film and television), satirical depiction of American life ...

'' during 1998. Since Arnotts sale of Snack Foods Limited, CC's have been marketed as being 100% Australian owned and made.

''Simpsons'' commercials

In June 1998, ''

'' featured on a set of television commercials with each commercial involving Homer Simpson wanting

Bart Simpson Bartholomew Jo-Jo "Bart" Simpson is a character in the American animated television series ''The Simpsons'' who is part of the titular family. Bart made his television debut in the short " Good Night" on '' The Tracey Ullman Show'' on Apri ...

's CC's, so Bart would make Homer do an outlandish stunt (a dare) to get them. Homer would never succeed because of Bart. Each commercial ended with a pun on the famous

"You can't say no" with

Dan Castellaneta Daniel Louis Castellaneta ( ; born October 29, 1957) is an American actor. He is best known for voicing Homer Simpson on the animated series ''The Simpsons'' (as well as other characters on the show such as Grampa Simpson, Krusty the Clown, ...

saying "CC's, you can't say..." and then Homer would say " D'oh!". These adverts were similar to the

Butterfinger Butterfinger is a chocolate bar, candy bar manufactured by the Ferrara Candy Company, a subsidiary of Ferrero SpA, Ferrero. It is manufactured internationally by Nestlé. It consists of a layered crisp peanut butter core covered in a "chocolate ...

adverts that aired in the United States from 1988 to 2001. Even though the commercials only ran on Australian television, they have been included in the DVD release of season 10.

New Zealand

In New Zealand, CC's were marketed with the tagline "Only CC's is tasting like these".

References

{{reflist Brand name snack foods Australian snack foods Snack Brands Australia brands

Flavours

Promotion

''Simpsons'' commercials

New Zealand

See also

References