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CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an
American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, pe ...
commercial broadcast
television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...
and
radio network There are two types of radio network currently in use around the world: the one-to-many (simplex communication) broadcast network commonly used for public information and mass-media entertainment, and the two-way radio ( duplex communication) type ...
serving as the
flagship A flagship is a vessel used by the commanding officer of a group of naval ships, characteristically a flag officer entitled by custom to fly a distinguishing flag. Used more loosely, it is the lead ship in a fleet of vessels, typically the fi ...
property of the
CBS Entertainment Group The following is a list of major assets that are owned by Paramount Global. Paramount Pictures Corporation (Film) * Paramount Pictures ** Paramount Home Entertainment ** Paramount Television Studios ** Paramount Pictures International ** Param ...
division of
Paramount Global Paramount Global (doing business as Paramount) is an American multinational mass media and entertainment conglomerate owned and operated by National Amusements (79.4%) and headquartered at One Astor Plaza in Midtown Manhattan, New York. I ...
. Its headquarters is at the
CBS Building The CBS Building, also known as Black Rock, is the headquarters of the CBS broadcasting network at 51 West 52nd Street in the Midtown Manhattan neighborhood of New York City. The 38-story, building, the only skyscraper designed by Eero Saari ...
in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. It has major production facilities and operations at the
CBS Broadcast Center The CBS Broadcast Center is a television and radio production facility located in New York City. It is CBS's main East Coast production hub, similar to CBS Studio Center in Los Angeles as the West Coast hub. The Broadcast Center is one of t ...
and the headquarters of owner Paramount Global at
One Astor Plaza One Astor Plaza, also known as 1515 Broadway and formerly the W. T. Grant Building, is a 54-story office building on Times Square in the Theater District, Manhattan, Theater District of Midtown Manhattan in New York City. Designed by Der Scutt o ...
(both also in that city) and
Television City Television City, alternatively CBS Television City, is an American television studio complex located in the Fairfax District of Los Angeles at 7800 Beverly Boulevard, at the corner of Fairfax Avenue. Designed by architect William Pereira and Ch ...
and the
CBS Studio Center Radford Studio Center, alternatively CBS Studio Center, is a television and film studio located in the Studio City district of Los Angeles in the San Fernando Valley. The lot has 18 sound stages from , of office space, and 223 dressing rooms. T ...
in
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
. It is also sometimes referred to as the Eye Network in reference to the company's trademark symbol which has been in use since 1951. It has also been called the Tiffany Network which alludes to the perceived high quality of its programming during the tenure of
William S. Paley William Samuel Paley (September 28, 1901 – October 26, 1990) was an American businessman, primarily involved in the media, and best known as the chief executive who built the Columbia Broadcasting System ( CBS) from a small radio network into ...
. It can also refer to some of CBS's first demonstrations of
color television Color television or Colour television is a television transmission technology that includes color information for the picture, so the video image can be displayed in color on the television set. It improves on the monochrome or black-and-white t ...
, which were held in the former Tiffany and Company Building in New York City in 1950.


History

The network has its origins in United Independent Broadcasters Inc., a radio network founded in Chicago by New York City
talent agent A talent agent, or booking agent, is a person who finds jobs for actors, authors, broadcast journalists, film directors, musicians, models, professional athletes, screenwriters, writers, and other professionals in various entertainment or sport ...
Arthur Judson Arthur Leon Judson (February 17, 1881 – January 28, 1975) was an artists' manager who also managed the New York Philharmonic and Philadelphia Orchestra and was also the founder of CBS. He co-founded the Handel Society of New York with entrepre ...
in January 1927. In April of that year, the Columbia Phonograph Company, parent of the Columbia record label, invested in the network, resulting in its rebranding as the Columbia Phonographic Broadcasting System (CPBS). In early 1928, Judson and Columbia sold the network to Isaac and Leon Levy, two brothers who owned
WCAU WCAU (channel 10) is a television station in Philadelphia, Pennsylvania, United States, airing programming from the NBC network. It is owned and operated by the network's NBC Owned Television Stations division alongside Mount Laurel, New Jerse ...
, the network's Philadelphia affiliate, as well as their partner Jerome Louchheim. They installed Paley, an in-law of the Levys, as president of the network. With the Columbia record label out of ownership, Paley rebranded the network as the Columbia Broadcasting System. By September 1928, Paley became the network's majority owner with 51 percent of the business.
Paramount Pictures Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldes ...
then acquired the other 49 percent of CBS in 1929, but the
Great Depression The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagio ...
eventually forced the studio to sell its shares back to the network in 1932. CBS would then remain primarily an independent company throughout the next 63 years. Under Paley's guidance, CBS would first become one of the largest radio networks in the United States, and eventually one of the Big Three American broadcast television networks. CBS ventured and expanded its horizons through television starting in the 1940s, spinning-off its broadcast syndication division
Viacom Viacom, an abbreviation of Video and Audio Communications, may refer to: * Viacom (1952–2006), a former American media conglomerate * Viacom (2005–2019), a former company spun off from the original Viacom * Viacom18, a joint venture between Par ...
to a separate company in 1971.
Westinghouse Electric Corporation The Westinghouse Electric Corporation was an American manufacturing company founded in 1886 by George Westinghouse. It was originally named "Westinghouse Electric & Manufacturing Company" and was renamed "Westinghouse Electric Corporation" in ...
then purchased CBS in 1995 and rebranded itself as CBS Corporation. In 1974, CBS dropped its original full name and became known simply as CBS, Inc. The
Westinghouse Electric Corporation The Westinghouse Electric Corporation was an American manufacturing company founded in 1886 by George Westinghouse. It was originally named "Westinghouse Electric & Manufacturing Company" and was renamed "Westinghouse Electric Corporation" in ...
acquired the network in 1995, renaming its corporate entity to its current name CBS Broadcasting, Inc. two years later, and eventually adopted the name of the company it had acquired to become
CBS Corporation The second incarnation of CBS Corporation (the first being a short-lived rename of the Westinghouse Electric Corporation) was an American multinational media conglomerate with interests primarily in commercial broadcasting, publishing, and t ...
. In 2000, CBS came under the control of the original incarnation of Viacom, which was formed as a spin-off of CBS in 1971. In 2005, Viacom split itself into two separate companies and re-established CBS Corporation through the spin-off of its broadcast television, radio and select
cable television Cable television is a system of delivering television programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fibre-optic cables. This contrasts with broa ...
and non-broadcasting assets, with the CBS network at its core. CBS Corporation was controlled by
Sumner Redstone Sumner Murray Redstone ( Rothstein; May 27, 1923 – August 11, 2020) was an American billionaire businessman and media magnate. He was the founder and chairman of the second incarnation of Viacom which was dissolved in 2019 (a year before Redst ...
through
National Amusements National Amusements, Inc. is an American privately owned movie theater operator and mass media holding company incorporated in Maryland and based in Norwood, Massachusetts. It is the controlling shareholder of Paramount Global. History The ...
, which also controlled the second incarnation of Viacom until December 4, 2019, when the two separated companies agreed to re-merge to become ViacomCBS. Following the sale, CBS and its other broadcasting and entertainment assets were reorganized into a new division, CBS Entertainment Group. CBS operated the
CBS Radio CBS Radio was a radio broadcasting company and radio network operator owned by CBS Corporation and founded in 1928, with consolidated radio station groups owned by CBS and Westinghouse Broadcasting/Group W since the 1920s, and Infinity Broadc ...
network until 2017, when it sold its radio division to Entercom (now known as
Audacy, Inc. Audacy, Inc. is an American broadcasting company based in Philadelphia, Pennsylvania. Founded in 1968 as Entercom Communications Corporation, it is the second largest radio company in the United States, owning 235 radio stations across 48 media ...
since 2021). Before this, CBS Radio mainly provided news and features content for its portfolio of owned-and-operated radio stations in large and mid-sized markets, as well as its affiliated radio stations in various other markets. While CBS Corporation common shareholders (i.e. not the multiple-voting shares held by National Amusements) were given a 72% stake in the combined Entercom, CBS no longer owns or operates any radio stations directly; however, it still provides radio news broadcasts to its radio affiliates and to the new owners of its former radio stations, and licenses the rights to use CBS trademarks under a long-term contract. The television network has over 240 owned-and-operated and affiliated television stations throughout the United States, some also available in Canada via pay-television providers or in border areas over-the-air. CBS was ranked 197th on the 2018
Fortune 500 The ''Fortune'' 500 is an annual list compiled and published by ''Fortune'' magazine that ranks 500 of the largest United States corporations by total revenue for their respective fiscal years. The list includes publicly held companies, along ...
of the largest American corporations by revenue.


Programming

, CBS provides hours of regularly scheduled network programming each week. The network provides 22 hours of primetime programming to affiliated stations Monday through Saturday from 8:00 p.m. to 11:00 p.m. and Sunday from 7:00 p.m. to 11:00 p.m. Eastern and Pacific time (7:00 p.m. to 10:00 p.m. Monday through Saturday and 6:00 p.m. to 10:00 p.m. on Sunday in Central/Mountain time). The network also provides daytime programming from 11:00 a.m. to 4:00 p.m. Eastern and Pacific weekdays (subtract 1 hour for all other time zones), including a half-hour break for local news and features the game shows ''
The Price Is Right ''The Price Is Right'' is a television game show franchise created by Bob Stewart, originally produced by Mark Goodson and Bill Todman; currently it is produced and owned by Fremantle. The franchise centers on television game shows, but also inc ...
'' and ''
Let's Make a Deal ''Let's Make a Deal'' (also known as ''LMAD'') is an American television musical comedy variety-game show that originated in the United States in 1963 and has since been produced in many countries throughout the world. The program was created an ...
'',
soap opera A soap opera, or ''soap'' for short, is a typically long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio dramas originally being sponsored ...
s ''
The Young and the Restless ''The Young and the Restless'' (often abbreviated as ''Y&R'') is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS. The show is set in fictional Genoa City (not the real-life similarly-named Genoa City, Wi ...
'' and ''
The Bold and the Beautiful ''The Bold and the Beautiful'' (often referred to as ''B&B'') is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS. It premiered on March 23, 1987, as a sister show to the Bells' other soap opera ''The Yo ...
'', and talk show '' The Talk''.
CBS News CBS News is the news division of the American television and radio service CBS. CBS News television programs include the ''CBS Evening News'', ''CBS Mornings'', news magazine programs '' CBS News Sunday Morning'', '' 60 Minutes'', and '' 48 H ...
programming includes ''
CBS Mornings ''CBS Mornings'' is an American morning television program which is broadcast on CBS. The program debuted on September 7, 2021, and airs live every weekday from 7:00a.m. to 9:00a.m. It is hosted by Gayle King, Tony Dokoupil, and Nate Burleson, ...
'' from 7:00 a.m. to 9:00 a.m. weekdays and ''
CBS Saturday Morning ''CBS Saturday Morning'' is a Saturday morning television program that broadcasts on the American television network, CBS. It is currently anchored by Michelle Miller, Dana Jacobson and Jeff Glor. Although the program's name has changed seve ...
'' in the same time period on Saturdays; nightly editions of ''
CBS Evening News The ''CBS Evening News'' is the flagship evening television news program of CBS News, the news division of the CBS television network in the United States. The ''CBS Evening News'' is a daily evening broadcast featuring news reports, feature s ...
''; the Sunday political talk show ''
Face the Nation ''Face the Nation'' is a weekly news and morning public affairs program airing Sundays on the CBS radio and television network. Created by Frank Stanton in 1954, ''Face the Nation'' is one of the longest-running news programs in the history o ...
''; early morning news program ''
CBS Morning News The ''CBS Morning News'' is an American early-morning news broadcast presented weekdays on the CBS television network. The program features late-breaking news stories, national weather forecasts and sports highlights. Since 2013, it has been anc ...
''; and the newsmagazines ''
60 Minutes ''60 Minutes'' is an American television news magazine broadcast on the CBS television network. Debuting in 1968, the program was created by Don Hewitt and Bill Leonard, who chose to set it apart from other news programs by using a unique styl ...
'', ''
CBS News Sunday Morning ''CBS News Sunday Morning'' (normally shortened to ''Sunday Morning'' on the program itself since 2009) is an American news magazine A news magazine is a typed, printed, and published magazine, radio or television program, usually published ...
'', and '' 48 Hours''. On weeknights, CBS airs the talk shows ''
The Late Show with Stephen Colbert ''The Late Show with Stephen Colbert'' is an American late-night news and liberal political satire talk show hosted by Stephen Colbert, which premiered on September 8, 2015. Produced by Spartina Productions and CBS Studios, it is the second it ...
'' and ''
The Late Late Show with James Corden ''The Late Late Show with James Corden'' (also known as ''Late Late'') is an American late-night talk show on CBS. It is the fourth and current iteration of '' The Late Late Show''. Airing in the U.S. from Monday to Friday nights at 12:37:28am ...
''.
CBS Sports CBS Sports is the sports division of the American television network CBS. Its headquarters are in the CBS Building on W 52nd Street in Midtown Manhattan, New York City, with programs produced out of Studio 43 at the CBS Broadcast Center on W 5 ...
programming is also provided most weekend afternoons. Due to the unpredictable length of sporting events, CBS occasionally delays scheduled primetime programs to allow the programs to air in their entirety, a practice most commonly seen with Sunday Night Football. In addition to rights to sports events from major sports organizations such as the NFL, PGA, and
NCAA The National Collegiate Athletic Association (NCAA) is a nonprofit organization that regulates student athletics among about 1,100 schools in the United States, Canada, and Puerto Rico. It also organizes the athletic programs of colleges an ...
, CBS broadcasts the ''
CBS Sports Spectacular ''CBS Sports Spectacular'' is a sports anthology television program that is produced by CBS Sports, the sports division of the CBS television network in the United States. The series began on January 3, 1960, as ''The CBS Sports Spectacular'', a ...
'', a sports
anthology series An anthology series is a radio, television, video game or film series that spans different genres and presents a different story and a different set of characters in each different episode, season, segment, or short. These usually have a differ ...
which fills certain weekend afternoon time slots prior to (or in some cases, in lieu of) a major sporting event.


Daytime

CBS's daytime schedule is the longest among the major networks at hours. It is the home of the long-running game show ''
The Price Is Right ''The Price Is Right'' is a television game show franchise created by Bob Stewart, originally produced by Mark Goodson and Bill Todman; currently it is produced and owned by Fremantle. The franchise centers on television game shows, but also inc ...
'', which began production in 1972 and is the longest continuously running daytime game show on network television. After being hosted by Bob Barker for 35 years, the show has been hosted since 2007 by actor and comedian
Drew Carey Drew Allison Carey (born May 23, 1958) is an American comedian, actor and game show host. After serving in the U.S. Marine Corps and making a name for himself in stand-up comedy, he gained stardom in his own sitcom, ''The Drew Carey Show'', an ...
. The network is also home to the current incarnation of ''
Let's Make a Deal ''Let's Make a Deal'' (also known as ''LMAD'') is an American television musical comedy variety-game show that originated in the United States in 1963 and has since been produced in many countries throughout the world. The program was created an ...
'', hosted by singer and comedian
Wayne Brady Wayne Alphonso Brady (born June 2, 1972) is an American television personality, comedian, actor, and singer. He is a regular on the American version of the improvisational comedy television series ''Whose Line Is It Anyway?'' He was the host of ...
. CBS is the only commercial broadcast network that continues to broadcast daytime game shows. Notable game shows that once aired as part of the network's daytime lineup include ''
Match Game ''Match Game'' is an American television panel game show that premiered on NBC in 1962 and has been revived several times over the course of the last six decades. The game features contestants trying to match answers given by celebrity panelist ...
'', ''
Tattletales ''Tattletales'' is an American game show produced by Goodson-Todman Productions in association with Fremantle. The program had two runs on the CBS daytime schedule between February 1974 and June 1984. It was hosted by Bert Convy, with several a ...
'', '' The $10/25,000 Pyramid'', ''
Press Your Luck ''Press Your Luck'' is an American television game show created by Bill Carruthers and Jan McCormack. It premiered on CBS daytime on September 19, 1983, and ended on September 26, 1986. The format is a retooling of an earlier Carruthers productio ...
'', ''
Card Sharks ''Card Sharks'' is an American television game show. It was created by Chester Feldman for Mark Goodson-Bill Todman Productions. The game features two contestants who attempt to predict the outcome of survey questions to gain control of a row o ...
'', ''
Family Feud ''Family Feud'' is an American television game show created by Mark Goodson. It features two families who compete to name the most popular answers to survey questions in order to win cash and prizes. The show has had three separate runs, the ...
'', and ''
Wheel of Fortune The Wheel of Fortune or ''Rota Fortunae'' has been a concept and metaphor since ancient times referring to the capricious nature of Fate. Wheel of Fortune may also refer to: Arts, entertainment, and media Art * ''The Wheel of Fortune'' (Burne-Jo ...
''. Past game shows that have had both daytime and prime time runs on the network include ''
Beat the Clock ''Beat the Clock'' is an American television game show that involves people trying to complete challenges to win prizes while faced with a time limit. The show was a creation of Mark Goodson-Bill Todman Productions. The show began on radio as ' ...
'' and '' To Tell the Truth''. Two long-running primetime-only games were the panel shows ''
What's My Line? ''What's My Line?'' is a panel game show that originally ran in the United States on the CBS Television Network from 1950 to 1967, originally in black and white and later in color, with subsequent U.S. revivals. The game uses celebrity panelis ...
'' and ''
I've Got a Secret ''I've Got a Secret'' is an American panel game show produced by Mark Goodson and Bill Todman for CBS television. Created by comedy writers Allan Sherman and Howard Merrill, it was a derivative of Goodson-Todman's own panel show, ''What's My Line ...
''. The network is also home to '' The Talk'', a panel talk show similar in format to ABC's '' The View''. It debuted in October 2010. As of the show's thirteenth season, the panel features
Sheryl Underwood Sheryl Patrice Underwood (born October 28, 1963) is an American comedian, actress and television host. She first rose to prominence in the comedy world as the first female finalist in 1989's Miller Lite Comedy Search. Currently, Underwood is one ...
,
Amanda Kloots Amanda Kloots (born March 19, 1982) is an American television personality, dancer, actress and fitness instructor. Since 2021, she has been a co-host of the daytime talk show '' The Talk''. Early life Kloots is the second youngest of five childr ...
,
Jerry O'Connell Jerry O'Connell (born February 17, 1974) is an American actor and television host. He is known for his roles as Quinn Mallory in the television series ''Sliders'', Andrew Clements in ''My Secret Identity'', Vern Tessio in the film '' Stand by M ...
,
Akbar Gbaja-Biamila Akbar Oluwakemi-Idowu Gbaja-Biamila (born May 6, 1979) is a former professional American football player in the National Football League (NFL) who is a commentator and co-host on the ''American Ninja Warrior'' television series. He is the forme ...
and Natalie Morales who serves as moderator. CBS Daytime airs two daytime soap operas each weekday: the hour-long series ''
The Young and the Restless ''The Young and the Restless'' (often abbreviated as ''Y&R'') is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS. The show is set in fictional Genoa City (not the real-life similarly-named Genoa City, Wi ...
'', which debuted in 1973, and the half-hour series ''
The Bold and the Beautiful ''The Bold and the Beautiful'' (often referred to as ''B&B'') is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS. It premiered on March 23, 1987, as a sister show to the Bells' other soap opera ''The Yo ...
'', which debuted in 1987. CBS has long aired the most soap operas out of the Big Three networks, carrying hours of soaps on its daytime lineup from 1977 to 2009, and still retains the longest daily schedule. Other than ''Guiding Light'', notable daytime soap operas that once aired on CBS include ''
As the World Turns ''As the World Turns'' (often abbreviated as ''ATWT'') is an American television soap opera that aired on CBS for 54 years from April 2, 1956, to September 17, 2010. Irna Phillips created ''As the World Turns'' as a sister show to her other soa ...
'', ''
Love of Life ''Love of Life'' is an American soap opera televised on CBS from September 24, 1951, to February 1, 1980. It was created by Roy Winsor, whose previous creation ''Search for Tomorrow'' premiered three weeks before ''Love of Life''; he created ''Th ...
'', ''
Search for Tomorrow ''Search for Tomorrow'' is an American television soap opera. It began its run on CBS on September 3, 1951, and concluded on NBC, 35 years later, on December 26, 1986. Set in the fictional town of Henderson in an unspecified state, the show focu ...
'', ''
The Secret Storm ''The Secret Storm'' is an American soap opera that the CBS television network transmitted from February 1, 1954, to February 8, 1974. It was created by Roy Winsor, who also created the long-running soap operas ''Search for Tomorrow'' and ''Love ...
'', ''
The Edge of Night ''The Edge of Night'' is an American television mystery crime drama series and soap opera, created by Irving Vendig and produced by Procter & Gamble Productions. It debuted on CBS on April 2, 1956, and ran as a live broadcast on that networ ...
'', and ''
Capitol A capitol, named after the Capitoline Hill in Rome, is usually a legislative building where a legislature meets and makes laws for its respective political entity. Specific capitols include: * United States Capitol in Washington, D.C. * Numerous ...
''.


Children's programming

CBS broadcast the live-action series ''
Captain Kangaroo ''Captain Kangaroo'' is an American children's television series that aired weekday mornings on the American television network CBS for 29 years, from 1955 to 1984, making it the longest-running nationally broadcast children's television program ...
'' on weekday mornings from 1955 to 1982, and on Saturdays until 1984. From 1971 to 1986, CBS News produced a series of one-minute segments titled ''
In the News ''In the News'' is an American series of two-minute televised video segments that summarized topical news stories for children and pre-teens. The segments were broadcast in the United States on the CBS television network from 1971 until 1986, b ...
'', which aired between other Saturday morning programs. Otherwise, CBS's children's programming has mostly focused on animated series such as reruns of ''
Mighty Mouse Mighty Mouse is an American animated anthropomorphic superhero mouse character created by the Terrytoons studio for 20th Century Fox. The character was originally called Super Mouse, and made his debut in the 1942 short ''The Mouse of Tomorro ...
'', ''
Looney Tunes ''Looney Tunes'' is an American Animated cartoon, animated comedy short film series produced by Warner Bros. starting from 1930 to 1969, concurrently with its partner series ''Merrie Melodies'', during the golden age of American animation.
'', and ''
Tom and Jerry ''Tom and Jerry'' is an American Animated cartoon, animated media franchise and series of comedy short films created in 1940 by William Hanna and Joseph Barbera. Best known for its 161 theatrical short films by Metro-Goldwyn-Mayer, the series c ...
'' cartoons, as well as ''
Scooby-Doo ''Scooby-Doo'' is an American animation, animated media franchise based on an animated television series launched in 1969 and continued through several derivative List of Scooby-Doo media, media. Writers Joe Ruby and Ken Spears created the orig ...
'', ''
Fat Albert and the Cosby Kids ''Fat Albert and the Cosby Kids'' is an American animated television series created, produced, and hosted (in live action bookends) by comedian Bill Cosby, who also lent his voice to a number of characters, including Fat Albert and himself. Film ...
'', ''
Jim Henson's Muppet Babies ''Jim Henson's Muppet Babies'', commonly known by the shortened title ''Muppet Babies'', is an American animated television series produced by Marvel Productions and Henson Associates. The show aired from September 15, 1984, to November 2, 1991, as ...
'', ''
Garfield and Friends ''Garfield and Friends'' is an American animated television series based on the comic strip ''Garfield'' by Jim Davis. The show aired on CBS as part of its Saturday morning children's lineup from September 17, 1988 to December 10, 1994. The show ...
'', and ''
Teenage Mutant Ninja Turtles ''Teenage Mutant Ninja Turtles'' is an American media franchise created by the comic book artists Kevin Eastman and Peter Laird. It follows Leonardo (Teenage Mutant Ninja Turtles), Leonardo, Michelangelo (Teenage Mutant Ninja Turtles), Miche ...
''. In 1997, CBS premiered ''
Wheel 2000 ''Wheel 2000'' (also known as ''Wheel of Fortune 2000'') is a children's version of the American game show '' Wheel of Fortune,'' produced by Scott Sternberg Productions and Columbia TriStar Television (and the last version of ''Wheel'' of any sor ...
'', a children's version of the syndicated game show ''
Wheel of Fortune The Wheel of Fortune or ''Rota Fortunae'' has been a concept and metaphor since ancient times referring to the capricious nature of Fate. Wheel of Fortune may also refer to: Arts, entertainment, and media Art * ''The Wheel of Fortune'' (Burne-Jo ...
'' which aired simultaneously on the
Game Show Network Game Show Network (GSN) is an American basic cable channel owned by Sony Pictures Television. The channel's programming is primarily dedicated to game shows, including reruns of acquired game shows, along with new, first-run original and revive ...
. In September 1998, CBS began contracting the time period out to other companies to provide programming and material for its Saturday morning schedule. The first of these outsourced blocks was the ''
CBS Kidshow The ''CBS Kidshow'' (originally known as ''Think CBS Kids'') was an American Saturday morning children's programming block that aired on CBS from September 13, 1997 to September 9, 2000. Originally a network-programmed block, Nelvana took over ...
'', which ran until 2000 and featured programming from Canadian studio
Nelvana Nelvana Enterprises, Inc. (; previously known as Nelvana Limited, sometimes known as Nelvana Animation and simply Nelvana or Nelvana Communications) is a Canadian animation studio and entertainment company owned by Corus Entertainment. Founded ...
such as '' Anatole'', ''
Mythic Warriors ''Mythic Warriors'' (also known as ''Mythic Warriors: Guardians of the Legend'') is a 1998-2000 anthology animated television series, which featured retellings of popular Greek myths that were altered so as to be appropriate for younger audiences, ...
'', ''
Rescue Heroes Rescue Heroes are a line of action figures targeted towards Preschool age children, released by Fisher-Price. The line was first introduced in 1997, depicting various rescue personnel, such as firefighters, police officers, and construction work ...
'', and ''
Flying Rhino Junior High ''Flying Rhino Junior High'' is an animated television series produced by Neurones Animation, Nelvana Limited, and Scottish Television Enterprises. The show was originally aired from October 3, 1998 until January 22, 2000 on Teletoon in Canada ...
''. After its agreement with Nelvana ended, the network then entered into a deal with
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...
to air programming from its
Nick Jr. Nick Jr. (known on-air as the Nick Jr. Channel) is an American pay television channel spun off from Nickelodeon's long-running programming block of the same name. It is run by Paramount Global through its networks division's Kids and Family Gr ...
block beginning in September 2000, under the banner
Nick Jr. on CBS ''Nick on CBS'' (also known as ''Nickelodeon on CBS'') was an American Saturday morning children's programming block featuring programming from Nickelodeon that ran on CBS from September 16, 2000, to September 9, 2006. It initially aired progr ...
. By the time of the deal, Nickelodeon and CBS were corporate sisters through the latter's then parent company Viacom as a result of its 2000 merger with CBS Corporation. From 2002 to 2005, live-action and animated Nickelodeon series aimed at older children also aired as part of the block under the name Nick on CBS. Following the Viacom-CBS split, the network decided to discontinue the Nickelodeon content deal. In March 2006, CBS entered into a three-year agreement with
DIC Entertainment DIC Entertainment Corporation (; also known as DIC Audiovisuel, DIC Enterprises, DIC Animation City, DIC Entertainment, L.P., and DIC Productions), branded as The Incredible World of DIC, was an international film and television production comp ...
, which was acquired later that year by the
Cookie Jar Group Cookie Jar Entertainment Inc. (also known as Cookie Jar Group and originally known as CINAR; renamed as DHX Cookie Jar Inc. from 2012 until 2014, or simply just Cookie Jar) was a Canadian media production and distribution company owned by DHX M ...
, to program the Saturday morning time slot as part of a deal that included distribution of select tape-delayed
Formula One Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...
auto races. The ''KOL Secret Slumber Party on CBS'' replaced ''Nick Jr. on CBS'' that September, with the inaugural lineup featuring two new first-run live-action programs, one animated series that originally aired in syndication in 2005, and three shows produced prior to 2006. In mid-2007, KOL, the children's service of
AOL AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo (2017 ...
, withdrew sponsorship from CBS's Saturday morning block, which was subsequently renamed KEWLopolis. Complementing CBS's 2007 lineup were ''
Care Bears Care Bears are multi-colored bears, originally painted in 1981 by artist Elena Kucharik to be used on greeting cards from American Greetings. In 1983, the characters were turned into plush teddy bears. The characters headlined their own televis ...
'', ''
Strawberry Shortcake Strawberry shortcake may refer to: * Strawberry shortcake (dessert), a shortcake served with strawberries * "Strawberry Shortcake, Huckleberry Pie," a song published in 1956; a version by The Brother Sisters was released by Mercury Records in 196 ...
'', and ''
Sushi Pack ''Sushi Pack'' is an animated action-adventure television series created by Studio Espinosa and developed by Tom Ruegger and Nicholas Hollander. Produced by DIC Entertainment Corporation and CloudCo, Inc. that aired for two seasons and 52 episod ...
''. On February 24, 2009, it was announced that CBS would renew its contract with Cookie Jar for another three seasons through 2012. On September 19, 2009, KEWLopolis was renamed
Cookie Jar TV Cookie Jar TV was an American children's programming block that aired on CBS, originally premiering on September 16, 2006, as the KOL Secret Slumber Party; the block was later rebranded as KEWLopolis ( ) on September 15, 2007, and then as Cookie ...
. On July 24, 2013, CBS entered into an agreement with
Litton Entertainment The Hearst Media Production Group (formerly Litton Syndications and Litton Entertainment) is an American media and production company based in New York City, New York as a division of the Hearst Television subsidiary of Hearst Communications, with ...
, which already programmed a syndicated Saturday morning block exclusive to ABC stations and would later produce a block for CBS sister network The CW that would debut the following year, to launch a new Saturday morning block featuring live-action reality-based lifestyle, wildlife, and sports series. The Litton-produced CBS Dream Team block, aimed at teenagers 13 to 16 years old, debuted on September 28, 2013, replacing Cookie Jar TV.


Specials


Animated primetime holiday specials

CBS was the original broadcast network home of the animated primetime holiday specials based on the ''
Peanuts ''Peanuts'' is a print syndication, syndicated daily strip, daily and Sunday strip, Sunday American comic strip written and illustrated by Charles M. Schulz. The strip's original run extended from 1950 to 2000, continuing in reruns afterward. ' ...
'' comic strip, beginning with '' A Charlie Brown Christmas'' in 1965. Over 30 holiday Peanuts specials (each for a specific holiday such as
Halloween Halloween or Hallowe'en (less commonly known as Allhalloween, All Hallows' Eve, or All Saints' Eve) is a celebration observed in many countries on 31 October, the eve of the Western Christian feast of All Saints' Day. It begins the observanc ...
) were broadcast on CBS until 2000, when the broadcast rights were acquired by ABC. CBS also aired several primetime animated specials based on the works of
Dr. Seuss Theodor Seuss Geisel (;"Seuss"
'' How the Grinch Stole Christmas ''How the Grinch Stole Christmas!'' is a Christmas children's story by Theodor "Dr. Seuss" Geisel written in rhymed verse with illustrations by the author. It follows the Grinch, a grouchy, solitary creature who tries to cancel Christmas by st ...
'' in 1966, as well as several specials based on the ''
Garfield ''Garfield'' is an American comic strip created by Jim Davis. Originally published locally as ''Jon'' in 1976, then in nationwide syndication from 1978 as ''Garfield'', it chronicles the life of the title character Garfield the cat, his human ...
'' comic strip during the 1980s (which led to Garfield getting his own
Saturday morning cartoon "Saturday-morning cartoon" is a colloquial term for the original animated series programming that was typically scheduled on Saturday and Sunday mornings in the United States on the "Big Three" television networks. The genre's popularity had a br ...
on the network, ''Garfield and Friends'', which ran from 1988 to 1995). ''
Rudolph the Red-Nosed Reindeer Rudolph the Red-Nosed Reindeer is a fictional reindeer created by Robert L. May. Rudolph is usually depicted as the ninth and youngest of Santa Claus's reindeer, using his luminous red nose to lead the reindeer team and guide Santa's sleigh on ...
'', produced in
stop motion Stop motion is an animated filmmaking technique in which objects are physically manipulated in small increments between individually photographed frames so that they will appear to exhibit independent motion or change when the series of frames i ...
by
Rankin/Bass Rankin/Bass Animated Entertainment (founded and formerly known as Videocraft International, Ltd. and Rankin/Bass Productions, Inc.) was an American production company located in New York City, and known for its seasonal television specials, usual ...
, has been another annual holiday staple of CBS; however, that special first aired on NBC in 1964. , ''Rudolph'' and ''
Frosty the Snowman "Frosty the Snowman" is a popular Christmas song written by Walter "Jack" Rollins and Steve Nelson, and first recorded by Gene Autry and the Cass County Boys in 1950 and later recorded by Jimmy Durante. It was written after the success o ...
'' are the only two pre-1990 animated specials remaining on CBS; the broadcast rights to the ''Charlie Brown'' specials are now held by Apple, ''The Grinch'' rights by NBC, and the rights to the ''Garfield'' specials by
Boomerang A boomerang () is a thrown tool, typically constructed with aerofoil sections and designed to spin about an axis perpendicular to the direction of its flight. A returning boomerang is designed to return to the thrower, while a non-returning b ...
. All of these animated specials, from 1973 to 1990, began with a fondly remembered seven-second animated opening sequence, in which the words "A CBS Special Presentation" were displayed in colorful lettering (the ITC Avant Garde typeface, widely used in the 1970s, was used for the title logo). The word "SPECIAL", in
all caps In typography, all caps (short for "all capitals") refers to text or a font in which all letters are capital letters, for example: "THIS TEXT IS IN ALL CAPS". All caps may be used for emphasis (for a word or phrase). They are commonly seen in ...
and repeated multiple times in multiple colors, slowly zoomed out from the frame in a spinning counterclockwise motion against a black background, and rapidly zoomed back into frame as a single word, in white, at the end; the sequence was accompanied by a jazzy though majestic up-tempo fanfare with dramatic horns and percussion (which was edited incidental music from the CBS crime drama ''
Hawaii Five-O Hawaii Five-O or Hawaii Five-0 may refer to: * ''Hawaii Five-0'' (2010 TV series), an American action police procedural television series * ''Hawaii Five-O'' (1968 TV series), an American police procedural drama series produced by CBS Productio ...
'', titled "Call to Danger" on the
Capitol Records Capitol Records, LLC (known legally as Capitol Records, Inc. until 2007) is an American record label distributed by Universal Music Group through its Capitol Music Group imprint. It was founded as the first West Coast-based record label of note ...
soundtrack LP). This opening sequence appeared immediately before all CBS specials of the period (such as the
Miss USA Miss USA is an American beauty pageant that has been held annually since 1952 to select the entrant from United States in the Miss Universe pageant. The Miss Universe Organization operated both pageants, as well as Miss Teen USA, until 2020, ...
pageants and the annual presentation of the
Kennedy Center Honors The Kennedy Center Honors are annual honors given to those in the performing arts for their lifetime of contributions to American culture. They have been presented annually since 1978, culminating each December in a gala celebrating five hono ...
), in addition to animated specials (this opening was presumably designed by or under the supervision of longtime CBS creative director
Lou Dorfsman Louis Dorfsman (April 24, 1918 – October 22, 2008) was an American graphic designer who oversaw almost every aspect of the advertising and corporate identity for the Columbia Broadcasting System (CBS) in his 40 years with the network. Biog ...
, who oversaw print and on-air graphics for CBS for nearly 30 years, replacing William Golden, who died in 1959).


Classical music specials

CBS was also responsible for airing the series of ''
Young People's Concerts The Young People's Concerts with the New York Philharmonic are the longest-running series of family concerts of classical music in the world. Genesis They began in 1924 under the direction of "Uncle" Ernest Schelling. Earlier Family Matinees had ...
'', conducted by
Leonard Bernstein Leonard Bernstein ( ; August 25, 1918 – October 14, 1990) was an American conductor, composer, pianist, music educator, author, and humanitarian. Considered to be one of the most important conductors of his time, he was the first America ...
. Telecast every few months between 1958 and 1972, first in black-and-white and then in color beginning in 1966, these programs introduced millions of children to
classical music Classical music generally refers to the art music of the Western world, considered to be distinct from Western folk music or popular music traditions. It is sometimes distinguished as Western classical music, as the term "classical music" also ...
through the eloquent commentaries of Bernstein. The specials were nominated for several
Emmy Award The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...
s, including two wins in 1961 and later in 1966, and were among the first programs ever broadcast from the
Lincoln Center for the Performing Arts Lincoln Center for the Performing Arts (also simply known as Lincoln Center) is a complex of buildings in the Lincoln Square neighborhood on the Upper West Side of Manhattan. It has thirty indoor and outdoor facilities and is host to 5 millio ...
. Over the years, CBS has broadcast three different productions of Tchaikovsky's ballet ''
The Nutcracker ''The Nutcracker'' ( rus, Щелкунчик, Shchelkunchik, links=no ) is an 1892 two-act ballet (""; russian: балет-феерия, link=no, ), originally choreographed by Marius Petipa and Lev Ivanov with a score by Pyotr Ilyich Tchaiko ...
'' – two live telecasts of the George Balanchine
New York City Ballet New York City Ballet (NYCB) is a ballet company founded in 1948 by choreographer George Balanchine and Lincoln Kirstein. Balanchine and Jerome Robbins are considered the founding choreographers of the company. Léon Barzin was the company' ...
production in 1957 and 1958 respectively, a little-known German-American filmed production in 1965 (which was subsequently repeated three times and starred
Edward Villella Edward Villella (born October 1, 1936) is an American ballet dancer and choreographer. He is frequently cited as America's most celebrated male dancer of ballet at the time. He has won numerous awards, including the Daytime Emmy Award for Outst ...
,
Patricia McBride Patricia McBride (born August 23, 1942 in Teaneck, New Jersey) is a ballerina who spent nearly 30 years dancing with the New York City Ballet. McBride joined the New York City Ballet in 1959. She became a principal in 1961, becoming the company's ...
and Melissa Hayden), and beginning in 1977, the
Mikhail Baryshnikov Mikhail Nikolayevich Baryshnikov ( rus, Михаил Николаевич Барышников, p=mʲɪxɐˈil bɐ'rɨʂnʲɪkəf; lv, Mihails Barišņikovs; born January 28, 1948) is a Latvian Soviet Socialist Republic, Soviet Latvian-born R ...
staging of the ballet, starring the Russian dancer along with
Gelsey Kirkland Gelsey Kirkland (born December 29, 1952) is an American ballerina. She received early ballet training at the School of American Ballet. Kirkland joined the New York City Ballet in 1968 at age 15, at the invitation of George Balanchine. She was p ...
 – a version that would become a television classic, and remains so today (the broadcast of this production later moved to PBS). In April 1986, CBS presented a slightly abbreviated version of ''Horowitz in Moscow'', a live piano recital by pianist
Vladimir Horowitz Vladimir Samoylovich Horowitz; yi, וולאַדימיר סאַמוילאָוויטש האָראָוויץ, group=n (November 5, 1989)Schonberg, 1992 was a Russian-born American classical pianist. Considered one of the greatest pianists of all ...
, which marked his return to Russia after over 60 years. The recital was televised as an episode of ''CBS News Sunday Morning'' (televised at 9:00 a.m. Eastern Time in the U.S., as the recital was performed simultaneously at 4:00 p.m. in Russia). It was so successful that CBS repeated it a mere two months later by popular demand, this time on videotape, rather than live. In later years, the program was shown as a standalone special on
PBS The Public Broadcasting Service (PBS) is an American public broadcasting, public broadcaster and Non-commercial activity, non-commercial, Terrestrial television, free-to-air television network based in Arlington, Virginia. PBS is a publicly fu ...
; the current DVD of the telecast omits the commentary by
Charles Kuralt Charles Bishop Kuralt (September 10, 1934 – July 4, 1997) was an American television, newspaper and radio journalist and author. He is most widely known for his long career with CBS, first for his "On the Road" segments on '' The CBS Evenin ...
, but includes additional selections not heard on the CBS telecast. In 1986, CBS telecast ''Carnegie Hall: The Grand Reopening'' in primetime, in what was then a rare move for a commercial broadcast network, since most primetime classical music specials were relegated to PBS and A&E by this time. The program was a concert commemorating the re-opening of
Carnegie Hall Carnegie Hall ( ) is a concert venue in Midtown Manhattan in New York City. It is at 881 Seventh Avenue (Manhattan), Seventh Avenue, occupying the east side of Seventh Avenue between West 56th Street (Manhattan), 56th and 57th Street (Manhatta ...
after its complete renovation. A range of artists were featured, from classical conductor Leonard Bernstein to popular music singer
Frank Sinatra Francis Albert Sinatra (; December 12, 1915 – May 14, 1998) was an American singer and actor. Nicknamed the "Honorific nicknames in popular music, Chairman of the Board" and later called "Ol' Blue Eyes", Sinatra was one of the most popular ...
.


''Cinderella''

In order to compete with NBC, which produced the televised version of the
Mary Martin Mary Virginia Martin (December 1, 1913 – November 3, 1990) was an American actress and singer. A muse of Rodgers and Hammerstein, she originated many leading roles on stage over her career, including Nellie Forbush in '' South Pacific'' (194 ...
Broadway production of ''
Peter Pan Peter Pan is a fictional character created by List of Scottish novelists, Scottish novelist and playwright J. M. Barrie. A free-spirited and mischievous young boy who can fly and Puer aeternus, never grows up, Peter Pan spends his never-ending ...
'', CBS responded with a musical production of ''Cinderella'', with music by
Richard Rodgers Richard Charles Rodgers (June 28, 1902 – December 30, 1979) was an American Musical composition, composer who worked primarily in musical theater. With 43 Broadway musicals and over 900 songs to his credit, Rodgers was one of the most ...
and lyrics by
Oscar Hammerstein II Oscar Greeley Clendenning Hammerstein II (; July 12, 1895 – August 23, 1960) was an American lyricist, librettist, theatrical producer, and (usually uncredited) director in the musical theater for almost 40 years. He won eight Ton ...
. Based upon the classic Charles Perrault fairy tale, it is the only Rodgers and Hammerstein musical to have been written for television. It was originally broadcast live in color on CBS on March 31, 1957, as a vehicle for
Julie Andrews Dame Julie Andrews (born Julia Elizabeth Wells; 1 October 1935) is an English actress, singer, and author. She has garnered numerous accolades throughout her career spanning over seven decades, including an Academy Award, a British Academy Fi ...
, who played the title role; that broadcast was seen by over 100 million people. It was subsequently remade by CBS in 1965, with Lesley Ann Warren, Stuart Damon,
Ginger Rogers Ginger Rogers (born Virginia Katherine McMath; July 16, 1911 – April 25, 1995) was an American actress, dancer and singer during the Classical Hollywood cinema, Golden Age of Hollywood. She won an Academy Award for Best Actress for her starri ...
, and
Walter Pidgeon Walter Davis Pidgeon (September 23, 1897 – September 25, 1984) was a Canadian-American actor. He earned two Academy Award for Best Actor nominations for his roles in ''Mrs. Miniver'' (1942) and ''Madame Curie'' (1943). Pidgeon also starred in ...
among its stars; the remake also included the new song "Loneliness of Evening", which was originally composed in 1949 for '' South Pacific'' but was not performed in that musical. This version was rebroadcast several times on CBS into the early 1970s, and is occasionally broadcast on various cable networks to this day; both versions are available on DVD.


National Geographic

CBS was also the original broadcast home for the primetime specials produced by the
National Geographic Society The National Geographic Society (NGS), headquartered in Washington, D.C., United States, is one of the largest non-profit scientific and educational organizations in the world. Founded in 1888, its interests include geography, archaeology, and ...
. The Geographic series in the U.S. started on CBS in 1964, before moving to ABC in 1973 (the specials subsequently moved to PBS – under the production of Pittsburgh member station WQED – in 1975 and NBC in 1995, before returning to PBS in 2000). The specials have featured stories on many scientific figures such as
Louis Leakey Louis Seymour Bazett Leakey (7 August 1903 – 1 October 1972) was a Kenyan-British palaeoanthropologist and archaeologist whose work was important in demonstrating that humans evolved in Africa, particularly through discoveries made at Olduvai ...
,
Jacques Cousteau Jacques-Yves Cousteau, (, also , ; 11 June 191025 June 1997) was a French naval officer, oceanographer, filmmaker and author. He co-invented the first successful Aqua-Lung, open-circuit SCUBA (self-contained underwater breathing apparatus). T ...
and
Jane Goodall Dame Jane Morris Goodall (; born Valerie Jane Morris-Goodall on 3 April 1934), formerly Baroness Jane van Lawick-Goodall, is an English primatologist and anthropologist. Seen as the world's foremost expert on chimpanzees, Goodall is best know ...
, that not only featured their work but helped make them internationally known and accessible to millions. A majority of the specials were narrated by various actors, notably Alexander Scourby during the CBS run. The success of the specials led in part to the creation of the
National Geographic Channel National Geographic (formerly National Geographic Channel; abbreviated and trademarked as Nat Geo or Nat Geo TV) is an American pay television television network, network and flagship (broadcasting), flagship channel owned by the National Geograp ...
, a cable channel launched in January 2001 as a joint venture between the National Geographic Society and
Fox Cable Networks Fox Networks Group (FNG) is a subsidiary of The Walt Disney Company that oversees international television assets that were acquired from 21st Century Fox. It produces and distributes more than 300 entertainment, film, sports and factual chan ...
. The specials' distinctive theme music, by
Elmer Bernstein Elmer Bernstein ( '; April 4, 1922August 18, 2004) was an American composer and conductor. In a career that spanned over five decades, he composed "some of the most recognizable and memorable themes in Hollywood history", including over 150 origi ...
, was also adopted by the National Geographic Channel.


Other notable specials

From 1949 to 2002, the
Pillsbury Bake-Off The Pillsbury Bake-Off is an American cooking contest, first run by the Pillsbury Company in 1949. History The first contest was held in 1949 as the Grand National Recipe and Baking Contest and hosted in the Waldorf-Astoria Hotel. The grand priz ...
, an annual national cooking contest, was broadcast on CBS as a special. Hosts for the broadcast included
Arthur Godfrey Arthur Morton Godfrey (August 31, 1903 – March 16, 1983) was an American radio and television broadcaster and entertainer who was sometimes introduced by his nickname The Old Redhead. At the peak of his success, in the early-to-mid 1950s, Godf ...
,
Art Linkletter Arthur Gordon Linkletter (born Gordon Arthur Kelly or Arthur Gordon Kelly; sources differ; July 17, 1912 – May 26, 2010) was a Canadian-born American radio and television personality. He was the host of ''House Party'', which ran on CBS radio a ...
, Bob Barker, Gary Collins,
Willard Scott Willard Herman Scott Jr. (March 7, 1934 – September 4, 2021) was an American weather presenter, radio and television personality, actor, narrator, clown, comedian, and author, whose broadcast career spanned 68 years, 65 years with the NBC br ...
(although under contract with CBS's rival NBC) and
Alex Trebek George Alexander Trebek (; July 22, 1940 – November 8, 2020) was a Canadian-American game show host and television personality. He is best known for hosting the syndicated general knowledge quiz game show ''Jeopardy!'' for 37 season ...
. The Miss USA
beauty pageant A beauty pageant is a competition that has traditionally focused on judging and ranking the physical attributes of the contestants. Pageants have now evolved to include inner beauty, with criteria covering judging of personality, intelligence, ...
aired on CBS from 1963 to 2002; during a large portion of that period, the telecast was often emceed by the host of one of the network's game shows.
John Charles Daly John Charles Patrick Croghan Daly (February 20, 1914 – February 24, 1991) was an American journalist, host, radio and television personality, ABC News executive, TV anchor, and game show, game show host, best known for his work on the CBS panel ...
hosted the show from 1963 to 1966, succeeded by Bob Barker from 1967 to 1987 (at which point Barker, an
animal rights activist The animal rights (AR) movement, sometimes called the animal liberation, animal personhood, or animal advocacy movement, is a social movement that seeks an end to the rigid moral and legal distinction drawn between human and non-human animals ...
who eventually convinced producers of ''The Price Is Right'' to cease offering
fur coat Fur clothing is clothing made from the preserved skins of mammals. Fur is one of the oldest forms of clothing, and is thought to have been widely used by people for at least 120,000 years. The term 'fur' is often used to refer to a specific i ...
s as prizes on the program, quit in a dispute over their use),
Alan Thicke Alan Thicke (born Alan Willis Jeffrey; March 1, 1947December 13, 2016) was a Canadian actor, songwriter, and game and talk show host. He is the father of singer Robin Thicke. In 2013, Thicke was inducted into Canada's Walk of Fame. Thicke was be ...
in 1988,
Dick Clark Richard Wagstaff Clark (November 30, 1929April 18, 2012) was an American radio and television personality, television producer and film actor, as well as a cultural icon who remains best known for hosting ''American Bandstand'' from 1956 to 198 ...
from 1989 to 1993, and
Bob Goen Robert Kuehl Goen (born December 1, 1954) is an American game show emcee and television personality, best known for his work on ''Entertainment Tonight'' between 1993 and 2004 and as the fourth and final host of the daytime ''Wheel of Fortune'' fr ...
from 1994 to 1996. The pageant's highest viewership was recorded in the early 1980s, when it regularly topped the Nielsen ratings on the week of its broadcast. Viewership dropped sharply throughout the 1990s and 2000s, from an estimated viewership of 20 million to an average of 7 million from 2000 to 2001. In 2002,
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...
(owner of the Miss USA pageant's governing body, the
Miss Universe Organization Miss Universe is an annual international beauty pageant that is run by a United States and Thailand based Miss Universe Organization.Natalie Tadena (July 2, 2015"Donald Trump's Miss USA Pageant Lands on Reelz Cable Channel". ''The Wall Str ...
) brokered a new deal with NBC, giving it half-ownership of the Miss USA, Miss Universe and Miss Teen USA pageants and moving them to that network as part of an initial five-year contract, which began in 2003 and ended in 2015 after 12 years amid Trump's controversial remarks about Mexican immigrants during the launch of his 2016 campaign for the Republican presidential nomination. On June 1, 1977, it was announced that
Elvis Presley Elvis Aaron Presley (January 8, 1935 – August 16, 1977), or simply Elvis, was an American singer and actor. Dubbed the "Honorific nicknames in popular music, King of Rock and Roll", he is regarded as Cultural impact of Elvis Presley, one ...
had signed a deal with CBS to appear in a new television special. Under the agreement, CBS would videotape Presley's concerts during the summer of 1977; the special was filmed during Presley's final tour at stops in
Omaha, Nebraska Omaha ( ) is the largest city in the U.S. state of Nebraska and the county seat of Douglas County. Omaha is in the Midwestern United States on the Missouri River, about north of the mouth of the Platte River. The nation's 39th-largest cit ...
(on June 19) and
Rapid City, South Dakota Rapid City ( lkt, link=no, Mni Lúzahaŋ Otȟúŋwahe; "Swift Water City") is the second most populous city in South Dakota and the county seat of Pennington County. Named after Rapid Creek, where the settlement developed, it is in western So ...
(on June 21 of that year). CBS aired the special, ''
Elvis in Concert '' ''Elvis In Concert'' is a posthumous 1977 television special starring Elvis Presley. It was Elvis' third and final TV special, following ''Elvis'' (a.k.a. ''The '68 Comeback Special'') and ''Aloha From Hawaii''. It was filmed during Presley's ...
'', on October 3, 1977, nearly two months after Presley's death in his
Graceland Graceland is a mansion on a estate in Memphis, Tennessee, United States, which was once owned by rock and roll icon Elvis Presley. His daughter, Lisa Marie Presley, inherited Graceland after his death in 1977. Graceland is located at 3764 Elv ...
mansion on August 16. Since their inception in 1978, CBS has been the sole broadcaster of
The Kennedy Center Honors The Kennedy Center Honors are annual honors given to those in the performing arts for their lifetime of contributions to American culture. They have been presented annually since 1978, culminating each December in a gala celebrating five hono ...
, a two-hour performing arts tribute typically taped and edited in December for later broadcast during the holiday season.


Stations

CBS has 15 owned-and-operated stations, and current and pending affiliation agreements with 228 additional television stations encompassing 51 states, the District of Columbia, two U.S. possessions,
Bermuda ) , anthem = "God Save the King" , song_type = National song , song = " Hail to Bermuda" , image_map = , map_caption = , image_map2 = , mapsize2 = , map_caption2 = , subdivision_type = Sovereign state , subdivision_name = , e ...
and
St. Vincent and the Grenadines Saint Vincent and the Grenadines () is an island country in the Caribbean. It is located in the southeast Windward Islands of the Lesser Antilles, which lie in the West Indies at the southern end of the eastern border of the Caribbean Sea wh ...
. The network has a national reach of 95.96% of all households in the United States (or 299,861,665 Americans with at least one television set). Currently,
New Jersey New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delaware ...
,
New Hampshire New Hampshire is a U.S. state, state in the New England region of the northeastern United States. It is bordered by Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec t ...
and
Delaware Delaware ( ) is a state in the Mid-Atlantic region of the United States, bordering Maryland to its south and west; Pennsylvania to its north; and New Jersey and the Atlantic Ocean to its east. The state takes its name from the adjacent Del ...
are the only U.S. states where CBS does not have a locally licensed affiliate (New Jersey is served by New York City O&O WCBS-TV and Philadelphia O&O KYW-TV; Delaware is served by KYW and
Salisbury, Maryland Salisbury () is a city in and the county seat of Wicomico County, Maryland, Wicomico County, Maryland, United States, and the largest city in Eastern Shore of Maryland, the state's Eastern Shore region. The population was 33,050 at the 2020 United ...
affiliate
WBOC-TV WBOC-TV (channel 16) is a television station in Salisbury, Maryland, United States, affiliated with CBS and Fox. It is the flagship television property of the Milton, Delaware–based Draper Holdings Business Trust, and is co-owned with l ...
; and New Hampshire is served by
Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
O&O
WBZ-TV WBZ-TV (channel 4) is a television station in Boston, Massachusetts, United States, airing programming from the CBS network. It is owned and operated by the network's CBS News and Stations division alongside independent station WSBK-TV (channe ...
and
Burlington, Vermont Burlington is the most populous city in the U.S. state of Vermont and the seat of Chittenden County. It is located south of the Canada–United States border and south of Montreal. As of the 2020 U.S. census, the population was 44,743. It ...
affiliate
WCAX-TV WCAX-TV (channel 3) is a television station licensed to Burlington, Vermont, United States, serving as the CBS affiliate for the Burlington, Vermont–Plattsburgh, New York market. It is owned by Gray Television alongside Saranac Lake, New Yo ...
). CBS maintains affiliations with low-power stations (broadcasting either in analog or digital) in a few markets, such as
Harrisonburg, Virginia Harrisonburg is an independent city in the Shenandoah Valley region of the Commonwealth of Virginia in the United States. It is also the county seat of the surrounding Rockingham County, although the two are separate jurisdictions. At the 2 ...
(
WSVF-CD WSVF-CD (channel 43) is a low-powered, Class A television station in Harrisonburg, Virginia, United States, affiliated with Fox and CBS. It is owned by Gray Television alongside ABC affiliate WHSV-TV (channel 3) and low-powered dual NBC/ CW+ ...
),
Palm Springs, California Palm Springs (Cahuilla: ''Séc-he'') is a desert resort city in Riverside County, California, United States, within the Colorado Desert's Coachella Valley. The city covers approximately , making it the largest city in Riverside County by land a ...
(
KPSP-CD KPSP-CD (channel 38) is a low-power, Class A television station licensed to Cathedral City, California, United States, serving the Coachella Valley as an affiliate of CBS. It is owned by the News-Press & Gazette Company alongside Palm Sprin ...
) and
Parkersburg, West Virginia Parkersburg is a city in and the county seat of Wood County, West Virginia, Wood County, West Virginia. Located at the confluence of the Ohio River, Ohio and Little Kanawha River, Little Kanawha rivers, it is the state's fourth-largest city and ...
(
WIYE-LD WIYE-LD (channel 26) is a low-power television station in Parkersburg, West Virginia, United States, affiliated with CBS and MyNetworkTV. It is owned by Gray Television alongside NBC affiliate WTAP-TV (channel 15) and low-power Fox affiliate WOV ...
). In some markets, including both of those mentioned, these stations also maintain digital simulcasts on a subchannel of a co-owned/co-managed full-power television station. CBS also maintains a sizeable number of subchannel-only affiliations, the majority of which are with stations in cities located outside of the 50 largest Nielsen-designated markets; the largest CBS subchannel affiliate by market size is KOGG in
Wailuku, Hawaii Wailuku is a census-designated place (CDP) in and county seat of Maui County, Hawaii, United States. The population was 17,697 at the 2020 census. Wailuku is located just west of Kahului, at the mouth of the Iao Valley. In the early 20th centur ...
, which serves as a repeater of
Honolulu Honolulu (; ) is the capital and largest city of the U.S. state of Hawaii, which is in the Pacific Ocean. It is an unincorporated county seat of the consolidated City and County of Honolulu, situated along the southeast coast of the island ...
affiliate KGMB (the sister station of KOGG parent KHNL).
Nexstar Media Group Nexstar Media Group, Inc. is an American publicly traded media company with headquarter offices in Irving, Texas; Midtown Manhattan; and Chicago, Illinois. The company is the largest television station owner in the United States, owning 197 te ...
is the largest operator of CBS stations by numerical total, owning 49 CBS affiliates (counting satellites); Tegna Media is the largest operator of CBS stations in terms of overall market reach, owning 15 CBS-affiliated stations (including affiliates in the larger markets in
Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 in ...
,
Tampa Tampa () is a city on the Gulf Coast of the U.S. state of Florida. The city's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and the seat of Hillsborough County ...
and
Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
) that reach 8.9% of the country.


Related services


Video-on-demand services

CBS provides
video on demand Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of o ...
access for delayed viewing of the network's programming through various means, including via its website at CBS.com; the network's apps for
iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also includes ...
, Android and newer version
Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for serv ...
devices; a traditional VOD service called CBS on Demand available on most traditional cable and IPTV providers; and through content deals with
Amazon Video Amazon Prime Video, also known simply as Prime Video, is an American subscription video on-demand over-the-top streaming and rental service of Amazon offered as a standalone service or as part of Amazon's Prime subscription. The service pri ...
(which holds exclusive streaming rights to the CBS drama series ''
Extant Extant is the opposite of the word extinct. It may refer to: * Extant hereditary titles * Extant literature, surviving literature, such as ''Beowulf'', the oldest extant manuscript written in English * Extant taxon, a taxon which is not extinct, ...
'' and '' Under the Dome'') and
Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fil ...
. Notably, however, CBS is the only major broadcast network that does not provide recent episodes of its programming on Hulu (sister network The CW does offer its programming on the streaming media, streaming service, albeit on a one-week delay after becoming available on the network's website on Hulu's free service, with users of its subscription service being granted access to newer episodes of CW series eight hours after their initial broadcast), due to concerns over cannibalizing viewership of some of the network's most prominent programs; however, episode back catalogs of certain past and present CBS series are available on the service through an agreement with CBS Television Distribution. Upon the release of the app in March 2013, CBS restricted streaming of the most recent episode of any of the network's program on its streaming app for Apple iOS devices until eight days after their initial broadcast in order to encourage live or same-week (via both digital video recorder, DVR and cable on demand) viewing; programming selections on the app were limited until the release of its Google Play and Windows 8 apps in October 2013, expanded the selections to include full episodes of all CBS series to which the network does not license the streaming rights to other services.


Paramount+ (formerly CBS All Access)

On October 28, 2014, CBS launched CBS All Access, an over-the-top content, over-the-top subscription streaming service – priced at $5.99 per month ($9.99 with the no commercials option) – which allows users to view past and present episodes of CBS shows. Announced on October 16, 2014 (one day after HBO announced the launch of its over-the-top service HBO Now) as the first OTT offering by a USA broadcast television network, the service initially encompassed the network's existing streaming portal at CBS.com and its mobile app for smartphones and tablet computers; CBS All Access became available on Roku on April 7, 2015, and on Chromecast on May 14, 2015. In addition to providing full-length episodes of CBS programs, the service allows live programming streams of local CBS affiliates in 124 markets reaching 75% of the United States. CBS All Access offers the most recent episodes of the network's shows the day after their original broadcast, as well as complete back catalogs of most of its current series and a wide selection of episodes of classic series from the CBS Television Distribution and ViacomCBS Domestic Media Networks program library, to subscribers of the service. CBS All Access also carries behind-the-scenes features from CBS programs and special events. Original programs expected to air on CBS All Access include a Star Trek: Discovery, new ''Star Trek'' series, a spin-off of ''The Good Wife'', and an online version of ''Big Brother (American TV series), Big Brother''. In December 2018, the service was launched in Australia under the name 10 All Access, due to its affiliation with CBS-owned free to air broadcaster Network 10. Due to local programming rights, not all content is shared with its US counterpart, whilst the Australian version also features numerous full seasons of local Network 10 shows, all commercial-free. It was announced in September 2020 that the service would be rebranded as Paramount+ in early 2021, and would feature content from the wider ViacomCBS library following the re-merger between CBS and Viacom. The name was also extended to international markets and services such as 10 All Access. The rebrand to Paramount+ took place on March 4, 2021.


CBS HD

CBS's master feed is transmitted in 1080i high-definition television, high definition, the native resolution format for CBS Corporation's television properties. However, seven of its affiliates transmit the network's programming in 720p HD, while seven others carry the network feed in 480i standard definition either due to technical considerations for affiliates of other major networks that carry CBS programming on a digital subchannel or because a primary feed CBS affiliate has not yet upgraded their transmission equipment to allow content to be presented in HD. A small number of CBS stations and affiliates are also currently broadcasting at 1080p via an ATSC 3.0 multiplex station to simulcast a station's programing such as WNCN through WRDC in Durham, North Carolina, WTVF through WUXP-TV in Nashville, and KLAS-TV through KVCW in Las Vegas, Nevada. CBS began its conversion to high definition with the launch of its simulcast feed CBS HD in September 1998, at the start of the 1998–99 United States network television schedule, 1998–99 season. That year, the network aired the first NFL game broadcast in high-definition, with the telecast of the 1998 New York Jets season, New York Jets–1998 Buffalo Bills season, Buffalo Bills game on November 8. The network gradually converted much of its existing programming from standard definition to high definition beginning with the 2000–01 United States network television schedule, 2000–01 season, with select shows among that season's slate of freshmen scripted series being broadcast in HD starting with their debuts. ''The Young and the Restless'' became the first daytime soap opera to broadcast in HD on June 27, 2001. CBS's 14-year conversion to an entirely high definition schedule ended in 2014, with ''Big Brother'' and ''
Let's Make a Deal ''Let's Make a Deal'' (also known as ''LMAD'') is an American television musical comedy variety-game show that originated in the United States in 1963 and has since been produced in many countries throughout the world. The program was created an ...
'' becoming the final two series to convert from 4:3 standard definition to HD (in contrast, NBC, Fox and The CW were already airing their entire programming schedules – outside of Saturday mornings – in high definition by the 2010–11 season, while ABC was broadcasting its entire schedule in HD by the 2011–12 midseason). All of the network's programming has been presented in full HD since then (with the exception of certain Christmas holiday season, holiday specials produced prior to 2005 – such as the Rankin-Bass specials – which continue to be presented in 4:3 SD, although some have been remastered for HD broadcast). On September 1, 2016, when ABC converted to a 16:9 widescreen presentation, CBS and The CW were the only remaining networks that framed their promotions and on-screen graphical elements for a 4:3 presentation, though with CBS Sports' ''de facto'' 16:9 conversion with Super Bowl 50 and their new graphical presentation designed for 16:9 framing, in practice, most CBS affiliates ask pay-TV providers to pass down a 16:9 widescreen presentation by default over their standard definition channels. This continued for CBS until September 24, 2018, when the network converted its on-screen graphical elements to a 16:9 widescreen presentation for all non-news and sports programs. Litton Entertainment continues to frame the graphical elements in their programs for ''Dream Team'' within a 4:3 frame due to them being positioned for future syndicated sales, though all of its programming has been in high definition.


Brand identity


Logos

The CBS television network's initial logo, used from the 1940s to 1951, consisted of an oval spotlight which shone on the block letters "CBS". The present-day Eye device was conceived by William Golden, based on a Pennsylvania Dutch hex sign and a Shakers, Shaker drawing. While the logo is commonly attributed to Golden, some design work may have been done by CBS staff designer Georg Olden (graphic designer), Georg Olden, one of the first African-Americans to attract some attention in the postwar graphic design field. The Eye device made its broadcast debut on October 20, 1951. The following season, as Golden prepared a new "ident", CBS President Frank Stanton insisted on keeping the Eye device and using it as much as possible. Golden died unexpectedly in 1959, and was replaced by
Lou Dorfsman Louis Dorfsman (April 24, 1918 – October 22, 2008) was an American graphic designer who oversaw almost every aspect of the advertising and corporate identity for the Columbia Broadcasting System (CBS) in his 40 years with the network. Biog ...
, one of his top assistants, who would go on to oversee all print and on-air graphics for CBS for the next 30 years. The CBS eye has since become a widely recognized symbol. While the logo has been used in different ways, the Eye device itself has not been redesigned in its history. As part of a new graphical identity created by Trollbäck + Company that was introduced by the network in 2006, the eye was placed in a "trademark" position on show titles, days of the week and descriptive words, an approach highly respecting the value of the design. The logo is alternately known as the "Eyemark", a branding used for CBS's Westinghouse Broadcasting#End of Group W Productions, domestic television syndication division, under the Eyemark Entertainment name, in the mid-to-late 1990s after Westinghouse Electric bought CBS, but before the King World acquisition (which Eyemark was folded into), and subsequent merger with Viacom; Eyemark Entertainment was the result of the merger of MaXaM Entertainment (an independent television syndication firm which Westinghouse acquired shortly after its merger with CBS in 1996), Group W Productions (Westinghouse Broadcasting's own syndication division), & CBS Enterprises (CBS's syndication arm from the late 1960s to the early 1970s). The eye logo has served as inspiration for the logos of Associated Television (ATV) in the United Kingdom, Canal 4 (El Salvador), Canal 4 in El Salvador, Televisa in Mexico, France 3, Latina Televisión, Frecuencia Latina in Peru, Fuji Television in Japan, Rede Bandeirantes and Rede Globo in Brazil, and Canal 10 (Uruguay), Canal 10 in Uruguay. In October 2011, the network celebrated the 60th anniversary of the introduction of the Eye logo, featuring special IDs of logo versions from previous CBS image campaigns being shown during the network's primetime lineup. CBS historically used a specially-commissioned variant of Didot (typeface), Didot, a close relative to Bodoni, as its corporate font until 2021.


Image campaigns


1980s

CBS has developed several notable image campaigns, and several of the network's most well-known slogans were introduced in the 1980s. The "Reach for the Stars" campaign used during the 1981–82 United States network television schedule, 1981–82 season features a space theme to capitalize on both CBS's stellar improvement in the ratings and the historic launch of the space shuttle Columbia (space shuttle), Columbia. 1982's "Great Moments" juxtaposed scenes from classic CBS programs such as ''I Love Lucy'' with scenes from the network's then-current classics such as ''Dallas'' and ''M*A*S*H''. From 1983 to 1986, CBS (by now firmly atop the ratings) featured a campaign based on the slogan "We've Got the Touch". Vocals for the campaign's jingle were contributed by Richie Havens (1983–84; one occasion in 1984–85) and Kenny Rogers (1985–86). The 1986–87 United States network television schedule, 1986–87 season ushered in the "Share the Spirit of CBS" campaign, the network's first to completely use computer graphics and digital video effects. Unlike most network campaign promos, the full-length version of "Share the Spirit" not only showed a brief clip preview of each new fall series, but also utilized CGI effects to map out the entire fall schedule by night. The success of that campaign led to the 1987–88 "CBS Spirit" (or "CBSPIRIT") campaign. Like its predecessor, most "CBSpirit" promos utilized a procession of clips from the network's programs. However, the new graphic motif was a swirling (or "swishing") blue line that was used to represent "the spirit". The full-length promo, like the previous year, had a special portion that identified new fall shows, but the mapped-out fall schedule shot was abandoned. For the 1988–89 United States network television schedule, 1988–89 season, CBS unveiled a new image campaign officially known as "Television You Can Feel", but more commonly identified as "You Can Feel It On CBS". The goal was to convey a more sensual, new-age image through distinguished, advanced-looking computer graphics and soothing music, backgrounding images and clips of emotionally powerful scenes and characters. However, it was this season in which CBS saw its ratings freefall, the deepest in the network's history. CBS ended the decade with "Get Ready for CBS", introduced with the 1989–90 United States network television schedule, 1989–90 season. The initial version was an ambitious campaign that attempted to elevate CBS out of last place (among the major networks); the motif centered around network stars interacting with each other in a remote studio set, getting ready for photo and television shoots, as well as for the new season on CBS. The high-energy promo song and the campaign's practices saw many customized variations by all of CBS's owned-and-operated stations and affiliates, which participated in the campaign per a network mandate. In addition, for the first time in history, CBS became the first broadcast network to partner with a national retailer (in this case, Kmart (United States), Kmart) to encourage viewership, with the "CBS/Kmart Get Ready Giveaway".


1990s

For the 1990–91 United States network television schedule, 1990–91 season, the campaign featured a new jingle performed by the Temptations, which featured an altered version of their hit "Get Ready (The Temptations song), Get Ready". The early 1990s featured less-than-memorable campaigns, with simplified taglines such as "This is CBS" (1992) and "You're on CBS" (1995). Eventually, the promotions department gained momentum again late in the decade with "Welcome Home to a CBS Night" (1996–1997), simplified to "Welcome Home" (1997–1999) and succeeded by the spin-off campaign "The Address is CBS" (1999–2000), whose history can be traced back to a CBS slogan from the radio era of the 1940s, "The Stars' Address is CBS". During the 1992 season for the end-of-show network identification sequence, a four-note sound mark was introduced, which was eventually adapted into the network's IDs and production company vanity cards following the closing credits of most of its programs during the "Welcome Home" era.


2000s

Throughout the 2000s, CBS's ratings resurgence was backed by the network's "It's All Here" campaign (which introduced updated versions of the 1992 sound mark used during certain promotions and production company vanity cards during the closing credits of programs); in 2005 campaign introduced the slogan "Everybody's Watching", the network's strategy led to the proclamation that it was "America's Most Watched Network". The network's 2006 campaign introduced the slogan "We Are CBS", with Don LaFontaine providing the voiceover for the IDs (as well as certain network promos) during this period. In 2009, the network introduced a campaign entitled "Only CBS", in which network promotions proclaim several unique qualities it has (the slogan was also used in program promotions following the announcement of the timeslot of a particular program). The "America's Most Watched Network" was re-introduced by CBS in 2011, used alongside the "Only CBS" slogan.


2020s

In October 2020, CBS announced that it will begin to employ a more unified branding between the network and its divisions to strengthen brand awareness across platforms. This includes a new frontcap (featuring an animation of the eyemark as shapes and a new typeface) and five-note Sound trademark, sonic branding that will be aired before all CBS-produced programming and event telecasts (with CBS entertainment programming using a dark blue version, CBS News using black and white, and CBS Sports using electric blue), as well as CBS Television Studios being renamed CBS Studios. and CBS Television Distribution being renamed CBS Media Ventures. The network also dropped the "America's Most Watched Network" and "Only CBS" taglines, with chief marketing officer Michael Benson explaining that they aimed to "be something where people feel like they are part of the family. It's tough to unify if you're bragging about yourself." These new elements were rolled out in stages, with CBS News beginning to use them ahead of the 2020 United States presidential election, 2020 presidential election, and CBS Sports launching the elements at Super Bowl LV; the "deconstructed eye" is used as a frequent motif across the properties, as well as the new corporate typeface TT Norms Pro.


International broadcasts

CBS programs are shown outside the United States: through various Paramount Global international networks and/or content agreements, and in two North American countries, through U.S.-based CBS stations.Sky News broadcasts the ''CBS Evening News'' on its channels serving the United Kingdom, Ireland, Australia, New Zealand and Italy.


Canada

In Canada, CBS network programming is carried on cable, satellite and IPTV providers through affiliates and owned-and-operated stations of the network that are located within proximity to the Canada–United States border (such as KIRO-TV in Seattle; KBJR-TV, KBJR-DT2 in Duluth, Minnesota: WWJ-TV in Detroit; WIVB-TV in Buffalo, New York; and
WCAX-TV WCAX-TV (channel 3) is a television station licensed to Burlington, Vermont, United States, serving as the CBS affiliate for the Burlington, Vermont–Plattsburgh, New York market. It is owned by Gray Television alongside Saranac Lake, New Yo ...
in
Burlington, Vermont Burlington is the most populous city in the U.S. state of Vermont and the seat of Chittenden County. It is located south of the Canada–United States border and south of Montreal. As of the 2020 U.S. census, the population was 44,743. It ...
), some of which may also be receivable over-the-air in parts of southern Canada depending on the signal coverage of the station. Most programming is generally the same as it airs in the United States; however, some CBS programming on U.S.-based affiliates permitted for carriage by the Canadian Radio-television and Telecommunications Commission by Canadian cable and satellite providers are subject to simultaneous substitutions, a practice in which a pay television provider supplants an American station's signal with a feed from a Canadian station/network airing a particular program in the same time slot to protect domestic advertising revenue.


Bermuda

In Bermuda, CBS maintains an affiliation with Hamilton, Bermuda, Hamilton-based ZBM-TV, locally owned by Bermuda Broadcasting, Bermuda Broadcasting Company.


Mexico

CBS programming is available in Mexico through affiliates in markets located within proximity to the Mexico–United States border (such as KYMA-DT/Yuma, Arizona; KVTV/Laredo, Texas; KDBC-TV/El Paso, Texas; KVEO-TV, KVEO-DT2/Brownsville, Texas, Brownsville/Harlingen, Texas, Harlingen/McAllen, Texas; and KFMB-TV/San Diego), whose signals are readily receivable over-the-air in border areas of northern Mexico.


Guam

In the U.S. territory of Guam, the network is affiliated with low-power station KUAM-LP in Hagåtña, Guam, Hagåtña. Entertainment and non-breaking news programming is shown day and date on a one-day broadcast delay, as Guam is located on the west side of the International Date Line (for example, ''NCIS'', which airs on Tuesday nights, is carried Wednesdays on KUAM-LP, and is advertised by the station as airing on the latter night in on-air promotions), with live programming and breaking news coverage airing as scheduled, meaning live sports coverage often airs early in the morning.


United Kingdom

On September 14, 2009, the international arm of CBS, CBS Studios International, reached a joint venture deal with Chellomedia to launch six CBS-branded channels in the United Kingdom – which would respectively replace Zone Romantica (UK), Zone Romantica, Zone Thriller, Zone Horror and Zone Reality (UK), Zone Reality, as well as timeshift services Zone Horror +1 and Zone Reality +1 – during the fourth quarter of that year. On October 1, 2009, it was announced that the first four channels, CBS Reality (UK), CBS Reality, CBS Reality +1, CBS Drama and CBS Justice, CBS Action (later CBS Justice), would launch on November 16 – respectively replacing Zone Reality, Zone Reality +1, Zone Romantica and Zone Thriller. On April 5, 2010, Zone Horror and Zone Horror +1 were rebranded as Horror Channel and Horror Channel +1.
CBS News CBS News is the news division of the American television and radio service CBS. CBS News television programs include the ''CBS Evening News'', ''CBS Mornings'', news magazine programs '' CBS News Sunday Morning'', '' 60 Minutes'', and '' 48 H ...
and BBC News have maintained a news sharing agreement since 2017, replacing the British Broadcasting Corporation, BBC's longtime agreement with ABC News and CBS's with Sky News (which would have ended in any event in 2018 due to that entity's purchase by NBCUniversal). As of the close of the Viacom merger on December 4, 2019, Channel 5 (UK), Channel 5 is now a sister operation to CBS, though no major changes to CBS's relationship with the BBC are expected in the near future, as Channel 5 sub-contracts 5 News, its news programming obligations to ITN.


Australia

Australian free-to-air broadcaster Ten Network Holdings has been owned by CBS Corporation since 2017 (and subsequently, Paramount Global). Network Ten's channels, Network 10, 10, 10 Peach, 10 Bold and 10 Shake, all carry CBS programming, with 10 Shake drawing extensively from the wider Paramount Global library including MTV and Nickelodeon. Prior to the acquisition, CBS had long been a major supplier of international programs to the network. The cost of maintaining program supply agreements with CBS and 21st Century Fox was a major factor in the network's unprofitability during the mid-2010s. Network Ten entered voluntary administration in June 2017. CBS Corporation was the network's largest creditor. CBS Corporation chose to acquire the network, completing the transaction in November 2017.


Asia


Hong Kong

In Hong Kong, the ''CBS Evening News'' was broadcast live during the early morning hours on ATV; networks in that country maintains agreement to rebroadcast portions of the program 12 hours after the initial broadcast to provide additional content in case their affiliates have insufficient news content to fill time during their local news programs.


Philippines

In the Philippines, ''CBS Evening News'' is broadcast on satellite network Q (TV network), Q (a sister channel of GMA Network which is now GMA News TV), while ''CBS This Morning'' is shown in that country on Lifestyle (Philippine TV channel), Lifestyle Network (now Metro Channel). Several CBS entertainment programs such as ''CSI (franchise), CSI'', ''Late Show with David Letterman'' and ''Survivor (American TV series), Survivor'' series are broadcast by Studio 23 (now ABS-CBN Sports and Action, S+A) and Maxxx, which are both owned by ABS-CBN Corporation, ABS-CBN.
60 Minutes ''60 Minutes'' is an American television news magazine broadcast on the CBS television network. Debuting in 1968, the program was created by Don Hewitt and Bill Leonard, who chose to set it apart from other news programs by using a unique styl ...
is currently broadcast on CNN Philippines as a part of their Stories block, which includes documentaries and is broadcast on Wednesday at 8:00 p.m. before CNN Philippines Nightly News with replays in a capacity as a stand-alone program on Saturdays at 8:00 a.m. & 5:00 pm and Sundays at 6:00 a.m, all in local time (UTC + 8). With the merger of RTL it is known as RTL CBS Entertainment.


India

In India, CBS maintained a brand licensing agreement with Reliance Broadcast Network Ltd. for three CBS-branded channels: Big CBS Prime, Big CBS Spark and Big CBS Love. These channels were shut down in late November 2013. Following the CBS and Viacom merger, Hindi-language general entertainment channel Colors TV became a sister network to CBS through the Viacom18 joint venture with TV18.


Israel

In Israel, in 2012 the channels Zone Reality and Zone Romanatica have been rebranded as CBS Reality and CBS Drama, respectively. The channels were carried by Israeli television providers yes (Israel), yes and HOT (Israel), HOT, although they both only carry CBS Reality.


Controversies


Brown & Williamson interview

In 1995, CBS refused to air a ''
60 Minutes ''60 Minutes'' is an American television news magazine broadcast on the CBS television network. Debuting in 1968, the program was created by Don Hewitt and Bill Leonard, who chose to set it apart from other news programs by using a unique styl ...
'' segment that featured an interview with a former president of research and development for Brown & Williamson, the U.S.'s third largest tobacco company. The controversy raised questions about the legal roles in decision-making and whether journalistic standards should be compromised despite legal pressures and threats. The decision nevertheless sent shockwaves throughout the television industry, the journalism community, and the country. This incident was the basis for the 1999 Michael Mann (director), Michael Mann-directed drama film, ''The Insider (film), The Insider''.


Super Bowl XXXVIII halftime show incident

In 2004, the Federal Communications Commission imposed a record $550,000 fine, the largest fine ever for a violation of federal decency laws, against CBS for an incident during its broadcast of Super Bowl XXXVIII in which singer Janet Jackson's right breast (which was partially covered by a piece of nipple jewelry) was briefly and accidentally exposed by guest performer Justin Timberlake at the end of a duet performance of Timberlake's 2003 single "Rock Your Body" during the halftime show (produced by then sister cable network MTV). Following the incident, CBS apologized to its viewers and denied foreknowledge of the incident, which was televised live. The incident resulted in a period of increased regulation of broadcast television and radio outlets (including self-imposed content regulation by networks and syndicators), which raised concerns surrounding censorship and freedom of speech, and resulted in the FCC voting to increase its maximum fine for indecency violations from US$27,500 to US$325,000. In 2008, a Philadelphia federal court annulled the fine imposed on CBS, labelling it "arbitrary and capricious".


Killian documents controversy

On September 8, 2004, less than two months before the 2004 United States presidential election, Presidential election in which he defeated Democratic Party (United States), Democratic candidate John Kerry, CBS aired a controversial episode of ''60 Minutes II, 60 Minutes Wednesday'', which questioned then-President George W. Bush's service in the Air National Guard in 1972 and 1973. Following allegations of forgery, CBS News admitted that four of the documents used in the story had not been properly authenticated and admitted that their source, Bill Burkett, had admitted to having "deliberately misled" a CBS News producer who worked on the report, about the documents' origins out of a confidentiality promise to the actual source. The following January, CBS fired four people connected to the preparation of the segment. Former CBS news anchor Dan Rather filed a $70 million lawsuit against CBS and former corporate parent Viacom in September 2007, contending the story, and his termination (he resigned as CBS News chief anchor in 2005), were mishandled. Parts of the suit were dismissed in 2008; subsequently in 2010, the entire suit was dismissed and Rather's motion to appeal was denied.


Hopper controversy

In January 2013, CNET named Dish Network's "Hopper with Slingbox, Sling" digital video recorder as a nominee for the International CES, CES "Best in Show" award (which is decided by CNET on behalf of its organizers, the Consumer Electronics Association), and named it the winner in a vote by the site's staff. However, CBS division CBS Interactive disqualified the Hopper, and vetoed the results as CBS was in active litigation with Dish Network over its AutoHop technology (which allows users to skip commercial advertisements during recorded programs). CNET announced that it would no longer review any product or service provided by companies that CBS Corporation was in litigation with. The "Best in Show" award was instead given to the Razer USA, Razer Edge tablet. On January 14, 2013, CNET editor-in-chief Lindsey Turrentine said in a statement that its staff was in an "impossible" situation due to the conflict of interest posed by the lawsuit, and promised to prevent a similar incident from occurring again. The conflict also prompted the resignation of CNET senior writer Greg Sandoval. As a result of the controversy, the CEA announced on January 31, 2013, that CNET will no longer decide the CES Best in Show award winner due to the interference of CBS (with the position being offered to other technology publications), and the "Best in Show" award was jointly awarded to both the Hopper with Sling and Razer Edge.


Harassment allegations

In July 2018, an article by Ronan Farrow in ''The New Yorker'' claimed that thirty "current and former CBS employees described harassment, gender discrimination, or retaliation" at CBS and six women accused Les Moonves of harassment and intimidation. Following these allegations, it was reported on September 6, 2018, that CBS board members were negotiating Les Moonves's departure from the company. On September 9, 2018, ''The New Yorker'' reported that six additional women (in addition to the six original women reported in July) had raised accusations against Moonves, going back to the 1980s. Following this, Moonves resigned the same day as chief executive of CBS.


Presidents of CBS Entertainment


See also

* CBS Cable, the company's early (and abortive) foray into cable broadcasting * CBS Innertube *
CBS Kidshow The ''CBS Kidshow'' (originally known as ''Think CBS Kids'') was an American Saturday morning children's programming block that aired on CBS from September 13, 1997 to September 9, 2000. Originally a network-programmed block, Nelvana took over ...
* CBS Mobile * History of CBS * Lists of CBS television affiliates * Meredith Corporation * ''Westmoreland v. CBS''


Notes


References

* * * * * * * * * * *


Further reading

*


External links

* *
CBS Eye-dentity Logo Guidelines website
{{Authority control 1927 establishments in New York (state) Television networks in the United States Paramount Global subsidiaries CBS Television Network, American companies established in 1927 New York Yankees owners Peabody Award winners