![Crvenka, town centre](https://upload.wikimedia.org/wikipedia/commons/3/33/Crvenka%2C_town_centre.jpg)
CBA is a
Hungarian supermarket chain with almost 5,200 stores. It operates in
Bulgaria
Bulgaria (; bg, България, Bǎlgariya), officially the Republic of Bulgaria,, ) is a country in Southeast Europe. It is situated on the eastern flank of the Balkans, and is bordered by Romania to the north, Serbia and North Macedon ...
,
Lithuania
Lithuania (; lt, Lietuva ), officially the Republic of Lithuania ( lt, Lietuvos Respublika, links=no ), is a country in the Baltic region of Europe. It is one of three Baltic states and lies on the eastern shore of the Baltic Sea. Lithuania ...
,
Czech Republic
The Czech Republic, or simply Czechia, is a landlocked country in Central Europe. Historically known as Bohemia, it is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the southeast. The ...
,
Croatia
, image_flag = Flag of Croatia.svg
, image_coat = Coat of arms of Croatia.svg
, anthem = "Lijepa naša domovino"("Our Beautiful Homeland")
, image_map =
, map_caption =
, capit ...
,
Hungary
Hungary ( hu, Magyarország ) is a landlocked country in Central Europe. Spanning of the Carpathian Basin, it is bordered by Slovakia to the north, Ukraine to the northeast, Romania to the east and southeast, Serbia to the south, Croatia a ...
,
Poland
Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populous ...
,
Romania
Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, S ...
,
Serbia
Serbia (, ; Serbian language, Serbian: , , ), officially the Republic of Serbia (Serbian language, Serbian: , , ), is a landlocked country in Southeast Europe, Southeastern and Central Europe, situated at the crossroads of the Pannonian Bas ...
and
Slovakia
Slovakia (; sk, Slovensko ), officially the Slovak Republic ( sk, Slovenská republika, links=no ), is a landlocked country in Central Europe. It is bordered by Poland to the north, Ukraine to the east, Hungary to the south, Austria to the s ...
.
There were 134 stores in Bulgaria in February 2018.
Most CBA stores have grill bars, bakeries, butcher's and wine shops. A
discount store
A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down cost ...
is also available (BA Cent) and a hypermarket (Príma).
History
In 1992, CBA was formed of 17 grocery stores from 10 private owners in
Budapest
Budapest (, ; ) is the capital and most populous city of Hungary. It is the ninth-largest city in the European Union by population within city limits and the second-largest city on the Danube river; the city has an estimated population ...
. Stores elsewhere in the country were only opened years later. In 1998, 80% of stores outside Budapest were CBA stores. Because of difficulties with delivering, CBA opened regional headquarters. In 2005, CBA opened its first logistic center in
Alsónémedi. From that year, CBA became a franchise system.
Kasszás Erzsi and Icuka
During 2017, CBA released a commercial in Hungary featuring Kasszás Erzsi (''Cashier Erzsi'') (played by Andrea Balázs), a woman who works as a cashier. In the commercial, Erzsi sang about working in CBA. She appeared in every commercial until 2018 and became so famous that CBA made a tour with her around the country. Fans could meet Erzsi in selected CBA stores. In 2018, Erzsi was replaced by Icuka, a shop manager (Szilvia Bach) who sings in rap.
References
External links
CBA Hungary
Príma Hungary(in Hungarian)
CBA NORDVEST Romania
CBA Poland (Nasz Sklep)
CBA BulgariaNTL Croatia
CBA Slovakia
CBA Czech Republic(in Czech)
Company profile at IGD Retail Analysis
{{Authority control
Supermarkets of Hungary
Retail companies of Hungary
Supermarkets of Bulgaria
Supermarkets of Croatia
Supermarkets of Poland
Supermarkets of Romania
Supermarkets of Slovenia
Supermarkets of Serbia
Hungarian brands
Convenience stores
Retail companies established in 1992
Food retailers
Hungarian companies established in 1992