Communication Arts Guild or CAG is an organisation dedicated to the Indian

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

industry. Located in

Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- ...

, this is the only organisation which has the complete record of the growth of Indian Advertising since

Independence Independence is a condition of a person, nation, country, or state in which residents and population, or some portion thereof, exercise self-government, and usually sovereignty, over its territory. The opposite of independence is the statu ...

History

CAG was founded in 1948. It created its own Constitution, in 1950, registered under the Indian Societies Registration Act XXI of 1860. The vision was to create a networking platform within the fraternity of Visual Communication Industry.

Cag awards

CAG distributes a number of awards, including: the Cub Trophies for communication arts and design students; scholarships for pre-final year Art students; the Guru of the Year award; and the CAG Hall of Fame. Hall of Fame members include: *1980–1981 – P.N.Sharma, S.Das Gupta and Umesh Rao *1981–1982 – Waghulkar *1982–1983 – Kishore Parekh and Victor Fernandes *1983–1984 –

Mitter Bedi Mitter Bedi (26 January 1926 – 11 March 1985) was an Indian photographer, specialising in industrial photography, and a teacher. Prior to his interest in the field there was little photographic use in advertising and his images have become cla ...

and Hasan Taj *1984–1985 – Nagendra Parmar and R.R.Prabhu *1985–1986 –

Kersy Katrak Kersy Katrak (1936–2008) was an Indian Parsi advertising personality and poet of the 1970s. He revolutionized Indian advertising, great leeway to creatives, and managed to attract an enormous talent pool including Ajit Balakrishnan, Sudarsh ...

*1986–1987 – Frank Simoes *1987–1988 –

Alyque Padamsee Alyque Padamsee (5 March 1928 – 17 November 2018) was an Indian theatre personality and ad film maker. He played Muhammad Ali Jinnah in the 1982 British period film ''Gandhi''. Besides being involved in Indian theatre as an actor and producer ...

*1988–1989 – Arun Kolatkar *1989–1990 –

R K Joshi Professor R K Joshi (1936, in Kolhapur, Maharashtra, India – 5 February 2008, in San Francisco, USA) was an academic type designer and calligrapher. He designed the core Indian fonts used in Microsoft Windows. Early life Joshi was born into ...

*1990–1991 – Vilas Bhende *1991–1992 – Sylvester DaCunha *1992–1993 –

Ivan Arthur Ivan Arthur is former national creative director of JWT India, one of the leading advertising agencies in the world. He spent 38 years in advertising before retiring in 2002. He is also a trustee of Asian Institute of Communication and Research, b ...

*1993–1994 – Brendan Pereira *1994–1995 – Mohammad Khan *1995–1996 – Ravi Paranjpe *1996–1997 – Ram Mohan *1997–1998 – Avinash Godbole *1998–1999 – Ravi Gupta *1999–2000 –

Gerson da Cunha Gerson da Cunha (16 June 1929 – 7 January 2022) was an Indian advertising professional who was also a stage and film actor, social worker, and author. He headed the Indian market communications agency Lintas and also worked for J. Walter Tho ...

*2000–2001 – Sudarshan Dheer *2001–2002 – S.A.Sabir *2002–2003 – Panna Jain *2003–2004 – Arun Kale *2004–2005 – Samir Khanzode *2005–2006 – Kamlesh Pandey *2006–2007 – Viru Hiremath *2007–2008 –

Piyush Pandey Piyush Pandey is an advertising professional and the Chief Creative Officer Worldwide (2019) and Executive Chairman India of Ogilvy (agency). He is the recipient of the Padma Shri award (2016). Pandey is also credited with shaping a distinct ind ...

*2008–2009 – Sheila Syed *2009–2010 – Bhai Patki *2010–2011 – Roby D'Silva *2011–2012 – Sagar Gadve

Cag Shield Cricket Tournament

The Cag Shield is a cordial play of short matches between different agencies within the advertising fraternity. Cag developed a connection with individual designers by the awards and workshops or seminars but they wanted to grow bigger. To get agencies' interaction, with each other and Cag, they started this sporty tradition and is continuing even today. This brings the agencies to interact and open up to each other in a group activity apart from advertising.

''Cag Annuals''

First published in 1950, ''Cag Annuals'' were design magazines published yearly. They showcased advertising works in that particular year and also mentioned the Cag winners, Hall of Fame and Young Cags of that year. They also had the photographic record of the events in that year, especially the award show.

References

Cag Winner – Amar Deb (Channel V)commercial&sort=alpha,desc Cag award winner – Vishal Solanki
* ttp://www.afaqs.com/news/story.html?sid=6174_Remembering+Larry+Grant Larry Grant cofounded T&PD Committee at AAAI with late Govind Sajnani of Cagbr>ART00001.html Yearly Participation in Cag AwardsCag Award Night
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External links

*Official Website &ndash
CAG
Indian design