CookedDeli by citysuper in TKO The Edge 20130530

City’super, stylised in logos as "c!ty'super" (the company name is City Super Limited), is a retail chain in

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...

and

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...

. Positioned as a mega lifestyle specialty store, its core format of upmarket

supermarket A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. This kind of store is larger and has a wider selection than earli ...

s sell primarily fresh

produce Produce is a generalized term for many farm-produced crops, including fruits and vegetables (grains, oats, etc. are also sometimes considered ''produce''). More specifically, the term ''produce'' often implies that the products are fresh and g ...

and

groceries A grocery store (American English, AE), grocery shop (British English, BE) or simply grocery is a store that primarily retails a general range of food Product (business), products, which may be Fresh food, fresh or Food preservation, packaged ...

. The Company also operate
LOG-ON
which offer stationery, cosmetics, gadgets, fashion accessories and travel goods. It also operates food court business calle
cookedDeli
city’super specialises in upmarket specialist products and premium imported groceries, which differentiates it from other supermarkets that operate across

Greater China Greater China is an informal geographical area that shares commercial and cultural ties with the Han Chinese people. The notion of "Greater China" refers to the area that usually encompasses Mainland China, Hong Kong, Macau, and Taiwan in East A ...

. As of June 2018, the Company has 23 stores in Hong Kong, 10 in

Shanghai Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flow ...

and 8 in Taiwan under the 3 brands.

Cultural impact

city’super specialises i
imported produce and goods
and holds regular thematic promotional events to popularise its imported goods such a
Taiwan FairSake FairCheese FairSeafood
& Sparling Fair. The chain has been called "elitist" with its premium and unique selection of specialist produce. Its high-end fruit is a popular choice for gift-giving especially during festivals and celebrations.

Ownership

city’super is majority owned by Fenix Group, with Wharf Group being the other key shareholder.

References

External links

city'super Hong Kong
{{Supermarkets in Taiwan Retail companies established in 1996 Supermarkets of Hong Kong Supermarkets of Taiwan Supermarkets of China 1986 establishments in Hong Kong