Business-to-government (B2G),
[Market Business News]
What is B2G or business-to-government? Definition and examples
accessed 31 August 2020 also known as business-to-administration (B2A),
refers to trade between the
business sector
In economics, the business sector or corporate sector - sometimes popularly called simply "business" - is "the part of the economy made up by companies". It is a subset of the domestic economy, excluding the economic activities of general go ...
as a supplier and a government body as a customer.
Public-sector organizations generally post
tenders in the form of
requests-for-proposals,
requests-for-information,
requests-for-quotations, and
sources-sought, to which private suppliers respond. Business-to-government networks provide a platform for businesses to bid on government opportunities that are presented as solicitations, in the form of requests-for-proposals, through a
reverse auction
A reverse auction (also known as buyer-determined auction or procurement auction) is a type of auction in which the traditional roles of buyer and seller are reversed. Thus, there is one buyer and many potential sellers. In an ordinary auction al ...
.
B2G includes the segment of
business-to-business
Business-to-business (B2B or, in some countries, BtoB) is a situation where one business makes a commercial transaction with another. This typically occurs when:
* A business is sourcing materials for their production process for output (e.g., a ...
marketing known as
''public sector marketing'', which encompasses marketing products and services to various government levels—
local and
national—through integrated marketing communications techniques such as strategic public relations, branding, marketing communications, advertising, and web-based communications.
Government agencies typically have pre-negotiated standing contracts vetting the vendors/suppliers and their products and services for set prices. These can be local or national contracts and some may be
grandfathered in by other entities. For example, in the United States,
California
California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...
's MAS Multiple Award Schedule will recognize the
federal government
A federation (also known as a federal state) is a political entity characterized by a union of partially self-governing provinces, states, or other regions under a central federal government ( federalism). In a federation, the self-gover ...
contract holder's prices on a
General Services Administration
The General Services Administration (GSA) is an independent agency of the United States government established in 1949 to help manage and support the basic functioning of federal agencies. GSA supplies products and communications for U.S. gover ...
Schedule.
See also
*
B2B (business-to-business)
*
B2C (retail)
*
Business marketing
*
G2B
*
Hit rate
*
Industrial marketing
Industrial marketing (or business-to-business marketing) is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw material. The term, ''industria ...
*
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
*
Tendering
References
E-commerce
Marketing by target group
Information technology management
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