Burusera
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is a
paraphilia Paraphilia (previously known as sexual perversion and sexual deviation) is the experience of intense sexual arousal to atypical objects, situations, fantasies, behaviors, or individuals. It has also been defined as sexual interest in anything ot ...
, specifically a sexualized attraction to the underwear or school uniforms of girls or young women. It is a word of
Japanese Japanese may refer to: * Something from or related to Japan, an island country in East Asia * Japanese language, spoken mainly in Japan * Japanese people, the ethnic group that identifies with Japan through ancestry or culture ** Japanese diaspor ...
origin, coined by combining , meaning
bloomers Bloomers, also called the bloomer, the Turkish dress, the American dress, or simply reform dress, are divided women's garments for the lower body. They were developed in the 19th century as a healthful and comfortable alternative to the heavy, ...
, as in the bottoms of gym suits, and , meaning
sailor suit A sailor suit is a uniform traditionally worn by enlisted seamen in a navy or other governmental sea services. It later developed into a popular clothing style for children, especially as dress clothes. Origins and history In the Royal Navy, the ...
, the traditional
Japanese school uniform The Japanese school uniform is modeled in appearance similar to that of the European-style naval uniforms. It was first used in Japan in the late 19th century, replacing the traditional kimono. Today, school uniforms are common in many of the J ...
s for schoolgirls; notably
kogal is a Japanese fashion culture that involves schoolgirls wearing an outfit based on Japanese school uniforms (or their actual uniforms) but with very short skirts. The short skirts are worn irrespective of the season. The girls may also wear l ...
. Burusera shops sell girls' used school uniforms, panties and other fetish items.


History

In the 1990s
gravure Rotogravure (or gravure for short) is a type of intaglio printing process, which involves engraving the image onto an image carrier. In gravure printing, the image is engraved onto a cylinder because, like offset printing and flexography ...
magazines started to feature photos of girls wearing bloomers and school uniforms, some magazines featuring exclusively those types of clothes. Fetish shops selling these types of clothes also started appearing in Japan. Along with
loose socks thumbnail, Loose socks in Japan are a style of baggy sock worn by Japanese high school girls, as part of culture. This style of socks has also become popular among American teens and college students who are fans of Japanese anime and manga. ...
they became the symbol of high-school girls in the 1990s. They are also sometimes worn as
cosplay Cosplay, a portmanteau of "costume play", is an activity and performance art in which participants called cosplayers wear costumes and fashion accessories to represent a specific character. Cosplayers often interact to create a subculture, ...
.


Burusera shops

Burusera shops sell used girl's gym suits and school uniforms. They also sell other goods procured from schoolgirls, e.g.
undergarments Undergarments, underclothing, or underwear are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments from being soiled o ...
, school
swimsuits A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or water sports, such as swimming, diving and surfing, or sun-orientated activities, such as sun bathing. Different types may be worn by men, wom ...
for
physical education Physical education, often abbreviated to Phys Ed. or P.E., is a subject taught in schools around the world. It is usually taught during primary and secondary education, and encourages psychomotor learning by using a play and movement explorati ...
, socks,
stationery Stationery refers to commercially manufactured writing materials, including cut paper, envelopes, writing implements, continuous form paper, and other office supplies. Stationery includes materials to be written on by hand (e.g., letter paper) ...
,
sanitary napkins A menstrual pad, or simply a pad, (also known as a sanitary pad, sanitary towel, sanitary napkin or feminine napkin) is an absorbent item worn by women in their underwear when menstruating, bleeding after giving birth, recovering from gynecolo ...
and
tampons A tampon is a menstrual product designed to absorb blood and vaginal secretions by insertion into the vagina during menstruation. Unlike a pad, it is placed internally, inside of the vaginal canal. Once inserted correctly, a tampon is held ...
. The clothes are often accompanied by ostensibly genuine photos of the girls wearing them. The clients are men who use the items for sexual arousal or stimulation. Schoolgirls once openly participated in the sale of their used garments, either through burusera shops or using mobile phone sites to sell directly to clients.


Legal restrictions

In August 1994, a burusera shop manager who made a schoolgirl under 18 sell her used underwear was arrested by the
Tokyo Metropolitan Police Department The serves as the prefectural police department of Tokyo Metropolis. Founded in 1874, it is headed by a Superintendent-General, who is appointed by the National Public Safety Commission, and approved by the Prime Minister. The Tokyo Metro ...
on suspicion of violation of article 34 of the ''Child Welfare Act'' and article 175 of the ''
Criminal Code A criminal code (or penal code) is a document that compiles all, or a significant amount of a particular jurisdiction's criminal law. Typically a criminal code will contain offences that are recognised in the jurisdiction, penalties that migh ...
''. The police alleged violations of the ''Secondhand Articles Dealer Act'' which bans the purchase of secondhand goods without authorization.
Child pornography Child pornography (also called CP, child sexual abuse material, CSAM, child porn, or kiddie porn) is pornography that unlawfully exploits children for sexual stimulation. It may be produced with the direct involvement or sexual assault of a chi ...
laws Law is a set of rules that are created and are law enforcement, enforceable by social or governmental institutions to regulate behavior,Robertson, ''Crimes against humanity'', 90. with its precise definition a matter of longstanding debate. ...
imposed legal control over the burusera industry in 1999. However, burusera goods in themselves are not child pornography, and selling burusera goods is an easy way for schoolgirls to gain extra income. This has been viewed with suspicion as potential
child sexual abuse Child sexual abuse (CSA), also called child molestation, is a form of child abuse in which an adult or older adolescent uses a child for sexual stimulation. Forms of child sexual abuse include engaging in sexual activities with a child (whet ...
. Prefectures in Japan began enforcing regulations in 2004 that restricted purchases and sales of used underwear and saliva of people under 18.


References in media

* In the ''Shin
Kimagure Orange Road is a Japanese manga series written and illustrated by Izumi Matsumoto. It was serialized in ''Weekly Shōnen Jump'' magazine from 1984 to 1987, with the chapters collected into 18 ''tankōbon'' volumes by Shueisha. The story follows tee ...
'' novel ''Summer's Beginning'', main character Kyosuke Kasuga is disgusted when he finds out that his now highschool-aged younger sister Kurumi intends to sell her used leotards to a burusera shop.Shin Kimagure Orange Road: Summer's Beginning.
/ref> * In the
visual novel A , often abbreviated as VN, is a form of digital semi-interactive fiction. Visual novels are often associated with and used in the medium of video games, but are not always labeled as such themselves. They combine a textual narrative with sta ...
''True Love'', a key part to Mayumi Kamijou's route involves the player-character Daisuke, finding out that she intends to sell a pair of her panties in the local burusera shop. If Daisuke finds said panties, keeps them and gives them back to Mayumi when she asks for them, he will gain relationship points with her. * In the video game ''
Yandere Simulator ''Yandere Simulator'' is a stealth action video game currently in development by American game developer YandereDev. The game centers upon an obsessively lovesick schoolgirl named Ayano Aishi, nicknamed " Yandere-chan", who has taken it upon ...
'', the player-character Ayano Aishi, can purchase a "dark secret" from Info-Chan as a favor. Info-Chan sends her a text saying that she has video footage of one of Ayano's rivals selling used panties to a boy from another school. * In the video game ''
Yakuza 0 ''Yakuza 0'' is an action-adventure game developed by Ryu Ga Gotoku Studio and published by Sega. It is the sixth main entry in the '' Yakuza series'' and a prequel to the original game. It was released for PlayStation 3 and PlayStation 4 in J ...
'', a side quest involves the discovery, and ultimately the taking down, of a burusera ring. *One of the characters in the novel '' Consumed'', by the Canadian film director
David Cronenberg David Paul Cronenberg (born March 15, 1943) is a Canadian film director, screenwriter, and actor. He is one of the principal originators of what is commonly known as the body horror genre, with his films exploring visceral bodily transformation ...
, references it while talking about school uniforms.


See also

*
Clothing fetish Clothing fetishism or garment fetishism is a sexual fetish that revolves around a fixation upon a particular article or type of clothing, a particular fashion or uniform, or a person dressed in such a style. The clinical definition of a sexual ...
*
Uniform fetishism Uniform fetishism is a particular type of clothing fetishism in which an individual is sexually aroused by uniforms. It is a form of sexual fetishism. Uniform fetishism has been associated with a variety of different uniforms, including schoolgirl ...
* Panty fetishism *
Shoe fetishism Shoe fetishism is the attribution of attractive sexual qualities to shoes or other footwear as a matter of sexual preference, or an alternative or complement to a relationship with a partner. It has also been known as retifism, after the French no ...
*
Panchira is a Japanese word referring to a brief glimpse of a woman's underwear. The term carries risqué connotations similar to the word ' upskirt' in English. In anime and manga, ''panchira'' usually refers to a panty-shot, a visual convention use ...
*
Zettai ryōiki refers to the area of bare skin in the gap between overknee socks and a miniskirt or shorts. It can also be used to describe the clothing combination. The term first became widespread in otaku slang as one of the attributes of '' moe'' character ...
*
AV idol An or is a type of pornographic film actress in Japan. It is a sub-category of the idol culture in Japanese pop entertainment. AV idols work in the pornographic business, often both as an actress as well as a model as the video performances ...
*
JK business In Japanese culture, the JK business is the practice of compensated dating with adolescent girls. The abbreviation JK stands for (), a female high school student. Typical scenario of a JK encounter: a girl gives out leaflets inviting for a JK ( ...
*
Cosplay restaurant are theme restaurants and pubs that originated in Akihabara, Tokyo, Japan, around the late 1990s and early 2000s. They include and , where the service staff dress as elegant maids, or as butlers. The staff treat the customers as '' masters'' an ...
*
Host and hostess clubs A hostess club is a type of night club found primarily in Japan. They employ primarily female staff and cater to men seeking drinks and attentive conversation. The modern host club is a similar type of establishment where primarily male staff atte ...
*
Maid café are a subcategory of cosplay restaurants found predominantly in Japan. In these cafés, waitresses, dressed in maid costumes, act as servants, and treat customers as masters (and mistresses) in a private home, rather than as café patrons. The f ...
*
Hentai Hentai is anime and manga pornography. A loanword from Japanese, the original term ( ) does not describe a genre of media, but rather an abnormal sexual desire or act, as an abbreviation of . In addition to anime and manga, hentai works exis ...
*
Kogal is a Japanese fashion culture that involves schoolgirls wearing an outfit based on Japanese school uniforms (or their actual uniforms) but with very short skirts. The short skirts are worn irrespective of the season. The girls may also wear l ...
*
Gyaru ( ja, ギャル) , is a Japanese fashion subculture. The term ''gyaru'' is a Japanese transliteration of the English slang word . The term for was introduced in Japan by the American jeans company ''Lee'', who introduced a new line of je ...
*
Upskirt Upskirting or upskirt photography is the practice of taking nonconsensual photographs under a person's skirt or kilt, capturing an image of the crotch area, underwear, and sometimes genitalia. An "upskirt" is a photograph, video, or illustrati ...


References


External links


''DNA India'' report
{{Sex fetish Fashion-related fetishism Women's clothing Child sexual abuse in Japan Japanese sex terms