The ''Burton Mail'' (formerly the ''Burton Daily Mail'') is a British daily newspaper published each weekday and on Saturdays. It covers the East Staffordshire, South Derbyshire and North West Leicestershire areas. In the period December 2010 to June 2011, it had an average daily circulation of 12,198. The only paid-for title in Burton-on-Trent, the ''Mail'' has been established for more than a century, and prints news from the town and its surrounding area. ''Burton Mail'' is part of Staffordshire Newspapers Limited, a media group which encompasses two daily newspapers, five weekly newspapers, and a selection of magazine titles. The Burton Mail is printed at Cambridge Newspapers Ltd's Milton base.

History

The ''Burton Mail'' first appeared on 2 May 1898, as the local mouthpiece of the town's

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. It was set up in competition to the existing ''Burton Guardian'', which in turn represented the views of the

Liberal Party The Liberal Party is any of many political parties around the world. The meaning of ''liberal'' varies around the world, ranging from liberal conservatism on the right to social liberalism on the left. __TOC__ Active liberal parties This is a li ...

. Financial backing for the ''Burton Mail'' came from the town's brewery barons, who continued to exert an influence over the newspaper well into the 1970s. As its rivals fell by the wayside, the ''Burton Mail'' flourished, changing its title to the ''Burton Daily Mail'' and taking over and incorporating other titles up until 1957, when the ''Burton Chronicle'', the last paid-for opposition title to publish in the town, was bought out and incorporated with the ''Mail'', weekly newspaper, The ''Burton Observer'', to form the ''Burton Observer and Chronicle''. The Burton Daily Mail Ltd had also started publication of the ''Burton Football Mail'' in 1946. The Burton Daily Mail Ltd continued as a trust-operated company until the early 1980s when it was bought out and incorporated into the ''Birmingham Post and Mail'' group of titles, then owned by the Iliffe family. In 2012,

Local World Local World Holdings Ltd. was a large regional newspaper publisher in the UK that published around 100 print titles and more than 70 websites. It was formed in 2012 by David Montgomery, a former chief executive of Trinity Mirror, to buy the Dai ...

acquired owner Iliffe News and Media from

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. Published from Monday to Saturday, the ''Burton Mail'' changed from being an evening newspaper, on sale around lunchtime, to being a morning publication in 2006, now in the shops at around 6am each day. In 2012 the Burton Mail became part of the

group, formed by David Montgomery, who purchased Northcliffe Media from the

Daily Mail and General Trust Daily Mail and General Trust (DMGT) is a British multinational media company, the owner of the '' Daily Mail'' and several other titles. The 4th Viscount Rothermere is the chairman and controlling shareholder of the company. The head office i ...

and, separately, Iliffe News and Media - of which the Burton Mail was part. The purchase of the businesses was approved by the Office of Fair Trading on 28 June 2013. In November 2015 Trinity Mirror purchased Local World, a major stakeholder in local news titles, from DMGT. Local World had been formed by former Trinity chief exec David Montgomery in 2012 to consolidate all DMGT's local newspaper holdings other than the Metro, expanding their holdings while streamlining production, to make the group more saleable. Its 115 titles are formed primarily by those of Harmsworth's historic Northcliffe Newspapers Group, alongside other smaller purchases made by DMGT and Local World subsequently, including the 2007 purchase from Trinity. The purchase increases Trinity Mirror's local circulation by around 50%. The deal valued Local World at around £220m. In September 2014 Emma Turton became the first female editor in the newspaper's 116-year history. The Burton Mail was named Newspaper of the Year in November 2017 at the Midlands Media Awards. https://www.holdthefrontpage.co.uk/2017/news/daily-beats-nearby-sister-title-to-win-newspaper-of-the-year/ The Burton Mail is currently edited by Julie Crouch, who took up the position in December 2017. In August 2015, the Burton Mail moved from its premises in High Street, Burton, which it had occupied for 98 years, and moved to a site closer to the centre of the town in Worthington Way, Burton. In January 2020, the Burton office closed with staff transferred to the Derby Telegraph office in Derby adopting a home/office hybrid model of working. The Derby office was subsequently closed in Summer 2021 with production switched to a regional hub in Nottingham.

Supplements and features

Online media

Burton Mail publish most of their news online via their website a service which is free.

References

https://www.holdthefrontpage.co.uk/2017/news/daily-beats-nearby-sister-title-to-win-newspaper-of-the-year/

External links

Burton Mail OnlineIliffe Print Cambridge
{{UK regional daily newspapers Newspapers published in Staffordshire Borough of East Staffordshire Daily newspapers published in the United Kingdom 1898 establishments in the United Kingdom