Bull Verweij
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Hendrik "Bull" Verweij (12 September 1909 – 19 February 2010) was one of the founders of the Dutch
offshore radio Offshore radio is radio broadcasting from ships or fixed maritime structures. Offshore broadcasters are usually unlicensed but transmissions are legal in international waters. This is in contrast to unlicensed broadcasting on land or within a na ...
station
Radio Veronica Radio Veronica was an offshore radio station that began broadcasting in 1960, and broadcast offshore for over fourteen years. It was set up by independent radio, TV and household electrical retailers in the Netherlands to stimulate the sales ...
, and was president of the station from its founding in 1959 until 1975. He was born in Hilversum. After Veronica was forced to stop, one of the DJs of the station, , formed the Veronica Omroep Organisatie: a legal entity that grew out from a candidate broadcasting organisation to the largest broadcaster in the country.


The Veronica brothers

Bull is one of the three initial brothers that formed together the management (and ownership) of the
offshore radio Offshore radio is radio broadcasting from ships or fixed maritime structures. Offshore broadcasters are usually unlicensed but transmissions are legal in international waters. This is in contrast to unlicensed broadcasting on land or within a na ...
station Veronica. From 1960 the
offshore radio Offshore radio is radio broadcasting from ships or fixed maritime structures. Offshore broadcasters are usually unlicensed but transmissions are legal in international waters. This is in contrast to unlicensed broadcasting on land or within a na ...
station transmits from a former
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lightvessel A lightvessel, or lightship, is a ship that acts as a lighthouse. They are used in waters that are too deep or otherwise unsuitable for lighthouse construction. Although some records exist of fire beacons being placed on ships in Roman times, t ...
the "Borkum Riff" and in 1964 the three brothers decide to buy a larger trawler that was destined for being scrapped: the ''
Norderney Norderney ( nds, Nördernee) is one of the seven populated East Frisian Islands off the North Sea coast of Germany. The island is , having a total area of about and is therefore Germany's ninth-largest island. Norderney's population amounts ...
''. Bull is the founder and driving force behind offshore radio in the Netherlands: he develops the
business model A business model describes how an organization creates, delivers, and captures value,''Business Model Generation'', Alexander Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, self-published, 2010 in economic, soci ...
for commercial radio in the Netherlands. Initially Bull, with his brothers Jaap and Dirk were in the textile trade. He realized that the existing Dutch public broadcasting system didn't appeal to the younger generation. The youth listened to foreign stations, such as
Radio Luxemburg RTL Radio is a German commercial radio station based in Berlin and the part of the RTL Group. It originated as the German language service of Radio Luxembourg, which began broadcasting after World War II from Luxembourg. It broadcasts adult c ...
and Verweij decided to start an offshore radio station. Radio formats that are now common place, such as "horizontal programming" were introduced by Verweij. He also introduced advertising on radio in The Netherlands: the public radio stations in those years were completely funded by the state and it was not possible for companies to reach out to the public via national radio-stations. Bull Verweij is seen as the initiator of commercial broadcasting and modern radio formats in The Netherlands.


Controversy on ''Mebo II''

Another radioship was the Mebo II: the owners of Veronica had also invested in this ship when their owners Meister and Bollier needed extra cash, but with the deal that the Mebo II would transmit from the English coast (and targeted for the UK), but due to changes in the law the ship was forced to move, and despite the deal with Veronica they dropped anchor next to the Norderney and started targeting the Dutch audience. As the transmitters of the Mebo II were very powerful Veronica was afraid they would lose market-share to the '' Mebo II'' transmissions. Also, the Dutch government threatened to ratify new international "Treaty of Stasbourgh": laws that would make offshore radio illegal which would also be the end of Veronica.
Co-owner and advertising manager Norbert Jürgens advises Verweij to sabotage the anchors of the ''Mebo II'' so it would drift within the 6 mile-zone, bringing the ship within (legal) reach of Dutch law and getting it confiscated for having illegal radio transmission equipment on board. Unlike Veronica's ''Norderney'' the ''Mebo II'' has its own engines so these would have to be sabotaged as well before breaking the anchor chains. Without discussing with Verweij, Jürgens changes the job for the 3 divers hired to sabotage the anchors and orders them to actually bomb an old-line in the engine room to start a fire that would force the ''Mebo II'' to be towed to the nearest harbour (or let the ship sink).
Execution of the plan goes wrong: when the crew on board the ''Mebo II'' hear the bomb explode they see a small boat sail away from the ''Mebo II'' towards the coast and an SOS call is sent out in the middle of the radio-show. The three divers, that were promised 25.000 Guilders to sabotage the ship, were arrested and that lead quickly towards Jürgens and also Verweij. Veronica staff is demanding an explanation and threaten with a strike. Verweij appears on Dutch television revealing that he paid three divers 25.000
Guilders Guilder is the English translation of the Dutch and German ''gulden'', originally shortened from Middle High German ''guldin pfenninc'' "gold penny". This was the term that became current in the southern and western parts of the Holy Roman Emp ...
to get the Mebo II into territorial waters in a way which did not harm anybody on board. It was the plan to force the ''Mebo II'' inside the 6 nautical mile limit so that Dutch authorities could confiscate the "radio pirate" . Verweij has to admit that he was behind the sabotage but claims that his order to the divers was a sabotage without risk or violence: he claims that it was Jürgens alone who changed the plan without knowledge or approval from Verweij. Nevertheless, both Jürgens and Verweij as well as the three divers are sentenced to one year in prison.Veronicastory.nl
Bomaanslag
. Suze Krijnen: 8 June 2010. Visited 29 June 2012
Documentary: , retrieved: 29 June 2012 He was later sentenced to three months in jail. Verweij later accepted that, although sticking with his version of the story, he is fully responsible for the bombing and regrets being involved. The plan completely backfires as the general public sympathizes with Radio Noordzee and the station gains popularity. The additional radioship and station targeting the Dutch marketplace as well as the very powerful signal from the ''Mebo II'' forms the direct reason for Dutch Parliament to vote in favor of ratifying the "Strasbourgh Treaty", leading to the closing down of Veronica and Radio Noordzee on 31 August 1974.


After Radio Veronica

Verweij turned 100 years old in 2009 receiving an Lifetime Achievement Award from
news anchor A news presenter – also known as a newsreader, newscaster (short for "news broadcaster"), anchorman or anchorwoman, news anchor or simply an anchor – is a person who presents news during a news program on TV, radio or the Internet. ...
Arend Langenberg Arend Willem Langenberg (19 January 1949 – 30 December 2012) was a Dutch voice-over, voice actor and radio presenter. He died at the age of 63 from colon cancer. Bull Verweij wins Lifetime Achievement Award (article in Dutch)
He died in his sleep in a retirement home in Loosdrecht.


References


External link

{{DEFAULTSORT:Verweij, Bull 1909 births 2010 deaths Dutch businesspeople Dutch centenarians Men centenarians People from Hilversum