Buddy Freitag
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Edgar "Buddy" Freitag (1932 – May 30, 2012) was an American
Broadway theatre Broadway theatre,Although ''theater'' is generally the spelling for this common noun in the United States (see American and British English spelling differences), 130 of the 144 extant and extinct Broadway venues use (used) the spelling ''Th ...
producer, especially from 2007 to 2012. Freitag produced numerous
Broadway musicals Broadway theatre,Although ''theater'' is generally the spelling for this common noun in the United States (see American and British English spelling differences), 130 of the 144 extant and extinct Broadway venues use (used) the spelling ''Th ...
and shows in partnership with his wife, producer Barbara Freitag. His most recent credits included the 2011 Broadway revival of ''
Porgy and Bess ''Porgy and Bess'' () is an English-language opera by American composer George Gershwin, with a libretto written by author DuBose Heyward and lyricist Ira Gershwin. It was adapted from Dorothy Heyward and DuBose Heyward's play '' Porgy'', itse ...
'', '' Nice Work If You Can Get It'' in 2012, ''
End of the Rainbow ''End of the Rainbow'' is a musical drama by Peter Quilter, which focuses on Judy Garland in the months leading up to her death in 1969. After a premiere in Sydney, Australia in 2005, the show has played on the West End in London and a Broadway ...
'' in 2012, and
Memphis Memphis most commonly refers to: * Memphis, Egypt, a former capital of ancient Egypt * Memphis, Tennessee, a major American city Memphis may also refer to: Places United States * Memphis, Alabama * Memphis, Florida * Memphis, Indiana * Memp ...
in 2009. Freitag earned a
bachelor's degree A bachelor's degree (from Middle Latin ''baccalaureus'') or baccalaureate (from Modern Latin ''baccalaureatus'') is an undergraduate academic degree awarded by colleges and universities upon completion of a course of study lasting three to six ...
from
Baruch College Baruch College (officially the Bernard M. Baruch College) is a public college in New York City. It is a constituent college of the City University of New York system. Named for financier and statesman Bernard M. Baruch, the college operates und ...
in 1953. He served in the
United States Army The United States Army (USA) is the land service branch of the United States Armed Forces. It is one of the eight U.S. uniformed services, and is designated as the Army of the United States in the U.S. Constitution.Article II, section 2, cla ...
for two years following his graduation from Baruch. Freitag then launched a long career in
advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
and mortgage banking. He worked in New York advertising for seventeen years, becoming the vice president of the
Grey Advertising Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into four geographical units: North America; Europe, Middle East & Africa, A ...
. Freitag then left the ad industry and co-founded United Financial of America, Inc., a
brokerage A broker is a person or firm who arranges transactions between a buyer and a seller for a commission when the deal is executed. A broker who also acts as a seller or as a buyer becomes a principal party to the deal. Neither role should be confu ...
and commercial
mortgage A mortgage loan or simply mortgage (), in civil law jurisdicions known also as a hypothec loan, is a loan used either by purchasers of real property to raise funds to buy real estate, or by existing property owners to raise funds for any pu ...
firm. Buddy and Barbara Freitag did not begin their joint careers in theater production until he sold United Financial of America. The couple initially produced shows both on and
Off Broadway An off-Broadway theatre is any professional theatre venue in New York City with a seating capacity between 100 and 499, inclusive. These theatres are smaller than Broadway theatres, but larger than off-off-Broadway theatres, which seat fewer tha ...
. Their early credits included ''
The Goat, or Who Is Sylvia? ''The Goat, or Who Is Sylvia?'' is a full-length play written in 2000 by Edward Albee which opened on Broadway in 2002. It won the 2002 Tony Award for Best Play, the 2002 Drama Desk Award for Outstanding Play, and was a finalist for the 2003 Pu ...
'', ''
West Side Story ''West Side Story'' is a musical conceived by Jerome Robbins with music by Leonard Bernstein, lyrics by Stephen Sondheim, and a book by Arthur Laurents. Inspired by William Shakespeare's play ''Romeo and Juliet'', the story is set in the mid-1 ...
'', '' Dirty Rotten Scoundrels'', ''
In the Heights ''In the Heights'' is a musical theatre, musical with concept, music, and lyrics by Lin-Manuel Miranda and a Book (musical theatre), book by Quiara Alegría Hudes. The story is set over the course of three days, involving characters in the larg ...
'', ''
Legally Blonde ''Legally Blonde'' is a 2001 American comedy film directed by Robert Luketic in his List of directorial debuts, feature-length directorial debut, and scripted by Karen McCullah, Karen McCullah Lutz and Kirsten Smith (writer), Kirsten Smith from ...
'', and ''
Anna in the Tropics ''Anna in the Tropics'' is a play by Nilo Cruz. It won the 2003 Pulitzer Prize for Drama. Plot The play is set in Ybor City, a section of Tampa and the center of the cigar industry. When Cuban immigrants brought the cigar-making industry to Flori ...
''. Buddy Freitag finally became a full Broadway producer in 2007 with the opening of the Broadway revival, ''
The Homecoming ''The Homecoming'' is a two-act play written in 1964 by Harold Pinter and first published in 1965. Its premières in London (1965) and New York (1967) were both directed by Sir Peter Hall. The original Broadway production won the 1967 Tony A ...
''. Freitag then produced or co-produced '' Blithe Spirit'', ''
The Miracle Worker ''The Miracle Worker'' refers to a broadcast, a play and various other adaptations of Helen Keller's 1903 autobiography '' The Story of My Life''. The first of these works was a 1957 ''Playhouse 90'' broadcast written by William Gibson and st ...
'', ''
Catch Me If You Can ''Catch Me If You Can'' is a 2002 American biographical crime comedy-drama film directed and produced by Steven Spielberg and starring Leonardo DiCaprio and Tom Hanks with Christopher Walken, Martin Sheen, Nathalie Baye, Amy Adams and James ...
'', and ''
Passing Strange ''Passing Strange'' is a comedy-drama rock musical about a young African American's artistic journey of self-discovery, with strong elements of philosophical existentialism, metafiction (especially self-referential humor), and the artistic jou ...
''. Freitag died from complications of a brain tumor in New York City on May 30, 2012, at the age of 80. He was survived by his wife and professional partner, Barbara, and their four children – Larry Freitag, Eve Freitag, Harry Falk, Liz Freitag Dranoff.


References

{{DEFAULTSORT:Freitag, Buddy 2012 deaths American theatre managers and producers American advertising executives Baruch College alumni 1932 births