is a Japanese media company that publishes

manga Manga (Japanese: 漫画 ) are comics or graphic novels originating from Japan. Most manga conform to a style developed in Japan in the late 19th century, and the form has a long prehistory in earlier Japanese art. The term ''manga'' is u ...

anime is Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside of Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, in Japan and in Japane ...

video games Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device to gener ...

and

trading card games A collectible card game (CCG), also called a trading card game (TCG) among other names, is a type of card game that mixes strategic deck building elements with features of trading cards, introduced with ''Magic: The Gathering'' in 1993. Genera ...

. It operates a chain of retailers in Japan called ''Gamers'' which carries similar products and accessories. Broccoli is best known for their ', ''

Galaxy Angel is a ''bishōjo'' science fiction, sci-fi metaseries composed of anime, manga and dating sim video games. It was created by Broccoli (company), Broccoli in July 2000, when it launched a multi-platformed project called ''Project G.A.'' ...

'' and ''

Aquarian Age {{nihongo, Aquarian Age, アクエリアンエイジ, Akuerian Eiji is an out-of-print Japanese collectible trading card game. It is marketed and produced by Broccoli, which produces games and Anime-related goods. In the game, the player take ...

'' franchises.

History

Satsuki Yamashita, the editor of Broccoli Books, explained that the company derived its president's desire to create a memorable name similar to that of

Apple Inc. Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company ...

While trying to imagine of another fruit or vegetable, he arrived at

broccoli Broccoli (''Brassica oleracea'' var. ''italica'') is an edible green plant in the cabbage family (family Brassicaceae, genus ''Brassica'') whose large flowering head, stalk and small associated leaves are eaten as a vegetable. Broccoli is cl ...

. This coincidentally has the same name in nearly every language. On January 23, 2008, Broccoli announced it would be collaborating with leading industry retailer

Animate Animation is a method by which still figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Today, most anima ...

to form a new company called "AniBro". Broccoli holds a minority 30% ownership of the company, which is managed by the CEO of Animate.

Subsidiaries

Gamers

Broccoli owns a chain of retail stores, ''Gamers'', which distributes anime, manga,

audio drama Radio drama (or audio drama, audio play, radio play, radio theatre, or audio theatre) is a dramatized, purely acoustic performance. With no visual component, radio drama depends on dialogue, music and sound effects to help the listener imagine t ...

s, anime music CDs,

figurine A figurine (a diminutive form of the word ''figure'') or statuette is a small, three-dimensional sculpture that represents a human, deity or animal, or, in practice, a pair or small group of them. Figurines have been made in many media, with cl ...

s, snacks,

stationery Stationery refers to commercially manufactured writing materials, including cut paper, envelopes, writing implements, continuous form paper, and other office supplies. Stationery includes materials to be written on by hand (e.g., letter paper) ...

, apparel, posters, calendars, trading cards and accessories such as cell

phone strap A telephone is a telecommunications device that permits two or more users to conduct a conversation when they are too far apart to be easily heard directly. A telephone converts sound, typically and most efficiently the human voice, into e ...

s and

keychain A keychain (also key fob or keyring) is a small ring or chain of metal to which several keys can be attached. The length of a keychain allows an item to be used more easily than if connected directly to a keyring. Some keychains allow one or b ...

s. Headquartered at the

Akihabara is a common name for the area around Akihabara Station in the Chiyoda ward of Tokyo, Japan. Administratively, the area called Akihabara mainly belongs to the and Kanda-Sakumachō districts in Chiyoda. There exists an administrative district ca ...

location in Tokyo, the store has locations throughout Japan. The first Gamers opened in Ikebukuro, a district of

Tokyo, Japan Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, ...

in July 1996, and which closed its doors on January 15, 2006. Broccoli opened a store in Los Angeles,

California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...

, Anime Gamers USA, that also acted as the main distributor of Broccoli Book's releases in the United States. On November 20, 2008, Broccoli announced that they would be withdrawing from the US market and closed down shop, shortly afterward.

Broccoli Books

Broccoli Books was a

subsidiary A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a s ...

that published

in North America. It had a

boys love ''Yaoi'' (; ja, やおい ), also known by the ''wasei-eigo'' construction and its abbreviation , is a genre of fictional media originating in Japan that features homoerotic relationships between male characters. It is typically created b ...

imprint, Boysenberry Books, that launched in 2007. It ceased operations in December 2008 and all the titles reverted to the Japanese holders.

Synch-Point

The Synch-Point division produced English-language versions of

and

for North American distribution. Originally started as the anime division for

Digital Manga Digital Manga is a California-based publishing company that licenses and releases Japanese manga, anime, and related merchandise in the English language. Digital Manga also owns and operates eManga, a digital publishing site for manga and l ...

in 2001, they were split off and acquired by Broccoli in 2002. They went on a hiatus in March 2005, before shutting down in 2008. The company was known for incomplete English dubs, with the exception of "

FLCL is an original video animation (OVA) anime series created and directed by Kazuya Tsurumaki, written by Yōji Enokido, and produced by the FLCL Production Committee, which consisted of Gainax, Production I.G, and King Records. ''F ...

" which has since been subsequently re-licensed to

Funimation Crunchyroll, LLC, previously known as Funimation from 1994 to 2022, is an American entertainment company owned by Japanese conglomerate Sony as a joint venture between Sony Pictures and Sony Music Entertainment Japan's Aniplex that specializes ...

References

External links

* * * GungHo Online Entertainment Mass media companies of Japan Video game companies of Japan Anime companies Video game companies established in 1994 Mass media companies established in 1994 Mass media in Tokyo Japanese companies established in 1994 {{media-company-stub