A broadcast designer is a person involved with creating

graphic design Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdiscip ...

s and

electronic media Electronic media are media that use electronics or electromechanical means for the audience to access the content. This is in contrast to static media (mainly print media), which today are most often created digitally, but do not require el ...

incorporated in

television production A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite, or cable, excluding breaking news, advertisements, or trailers that are typically placed be ...

s that are used by

character generator A character generator, often abbreviated as CG, is a device or software that produces static or animated text (such as news crawls and credits rolls) for keying into a video stream. Modern character generators are computer-based, and they can ...

(CG) operators. A broadcast designer may have a degree in

digital media Digital media is any communication media that operate in conjunction with various encoded machine-readable data formats. Digital media can be created, viewed, distributed, modified, listened to, and preserved on a digital electronics device. ...

(or a similar degree), or is self-taught in the

software Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consist ...

needed to create such content. CG stands for computer graphics, most broadcast designers studied either graphic design or visual communicationthis term is used for those designing motion graphics also for film, industrials, commercials, and the web. A large portion of broadcast design is known as "

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

ing" for

television channel A television channel is a terrestrial frequency or virtual number over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the terrestrial or cable band of 54 to 60 MHz, with ...

s and

programs Program, programme, programmer, or programming may refer to: Business and management * Program management, the process of managing several related projects * Time management * Program, a part of planning Arts and entertainment Audio * Progra ...

. The job of the designer is to create a look and feel for a specific idea or subject. Often,

television station A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the ea ...

s will wish to re-invent their style or "on air look"this is where the broadcast designer's skills are called upon to design

lower third In the television industry, a lower third is a graphic overlay placed in the title-safe lower area of the screen, though not necessarily the entire lower third of it, as the name suggests. In its simplest form, a lower third can just be text ...

digital on-screen graphic A digital on-screen graphic, digitally originated graphic (DOG, bug, or network bug) is a watermark-like station logo that most television broadcasters overlay over a portion of the screen area of their programs to identify the channel. They are ...

s (DOG or BUG) and motion graphics. Another industry which is reliant on a designer's skill is the

television commercial A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...

advertising market. Most often, a client will hire an

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...

which will then hire a group of designers to produce a commercial for their product. The process usually begins with a concept or an idea which the client has or the agency comes up with. It is then further explored in design boards which go up for approval by the client before the process of making it actually begins.

See also