Brit + Co is a website and lifestyle brand targeted at women. The company was founded by Brit Morin in 2011.

History

Brit + Co was founded in late 2011 by Brit Morin, who served as CEO. In January 2018, the company hired Jill Braff, a former general manager of Ellen Digital Ventures, as its new president. Jeff Jones, former Target CMO and

Uber Uber Technologies, Inc. (Uber), based in San Francisco, provides mobility as a service, ride-hailing (allowing users to book a car and driver to transport them in a way similar to a taxi), food delivery (Uber Eats and Postmates), packa ...

President, joined the company as an advisor in 2017. In April 2019 it was announced that the company was laying off most of its staff as part of a reorganization.

Funding & acquisitions

By 2017, it was reported that Brit + Co had received $45 million in

venture capital Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to start-up company, startups, early-stage, and emerging companies that have been deemed to have high growth poten ...

funding from investors like Verizon Ventures and Marissa Mayer. The company raised $1.25 million in initial

seed funding Seed money, sometimes known as seed funding or seed capital, is a form of securities offering in which an investor invests capital in a startup company in exchange for an equity stake or convertible note stake in the company. The term ''seed'' su ...

in April 2012. The following year, it closed funding rounds with $6.3 million in Series A funding, led by Oak Investment Partners. Led by

Intel Capital Intel Capital is a division of Intel Corporation, set up to manage corporate venture capital, global investment, mergers and acquisitions. Intel Capital makes equity investments in a range of technology startups and companies offering hardware, s ...

, the company received $20 million in Series B funding in 2015, allowing them to make their first acquisition of a DIY app called Snapguide.

Experiential

Re:Make

Launched in 2013, Re:Make was a conference and festival aimed at young women who want to be more creative in every aspect of their lives. More than 15,000 visitors attended Re:Make 2016.

Holiday House

The Brit + Co Holiday House was an annual pop-up event held in San Francisco for several years, offering creative activity classes, artisan products, and DIY and gifting stations. The 2016 Holiday House was sponsored primarily by

method Method ( grc, μέθοδος, methodos) literally means a pursuit of knowledge, investigation, mode of prosecuting such inquiry, or system. In recent centuries it more often means a prescribed process for completing a task. It may refer to: *Scien ...

References

External links

* {{official, https://www.brit.co Companies established in 2011 Companies based in San Francisco DIY culture Online retailers of the United States Lifestyle websites