Brandon Grotesque is a

sans-serif In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than seri ...

typeface A typeface (or font family) is the design of lettering that can include variations in size, weight (e.g. bold), slope (e.g. italic), width (e.g. condensed), and so on. Each of these variations of the typeface is a font. There are list of type ...

Spacing Spacing may refer to: * ''Spacing'' (magazine), a Canadian magazine * Spacing effect in psychology; the opposite of cramming * The usage of spaces in typography ** Letter-spacing, the amount of space between a group of letters ** Line spacing or ...

and

kerning In typography, kerning is the process of adjusting the spacing between Character (symbol), characters in a Typeface#Proportion, proportional font, usually to achieve a visually pleasing result. Kerning adjusts the space between individual le ...

was done by Igino Marini of iKern. The typeface includes Thin, Light, Regular, Medium, Bold and Black weights. Italic versions were also made available for each weight. The typeface can be classified as a

geometric sans-serif In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than seri ...

, heavily inspired by the typefaces of same classification during the 1920s and 1930s. It was designed to appear elegant through having a low

x-height upright 2.0, alt=A diagram showing the line terms used in typography In typography, the x-height, or corpus size, is the distance between the baseline and the mean line of lowercase letters in a typeface. Typically, this is the height of the let ...

, a less common characteristic for sans-serif fonts. In 2014, von Döhren released ''Brandon Text'', a tighter version intended for body text.

Usage

Since 2010, it has been the corporate font of

Comedy Central Comedy Central is an American basic cable channel owned by Paramount Global through its network division's MTV Entertainment Group unit, based in Manhattan. The channel is geared towards young adults aged 18–34 and carries comedy programming ...

, used on promotional materials, idents and posters, such as for its

Rally to Restore Sanity and/or Fear The Rally to Restore Sanity and/or Fear was a gathering that took place on October 30, 2010, at the National Mall in Washington, D.C. The rally was led by Jon Stewart, host of the satirical news program ''The Daily Show'', and Stephen Colbert ...

event, together with the font Eames Century Modern. Brandon Grotesque was selected as the

wordmark __notoc__ A wordmark, word mark, or logotype, is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding. Examples can be found in the graphic iden ...

typeface of

Brandon University Brandon University is a university located in the city of Brandon, Manitoba, Canada, with an enrollment of 3375 (2020) full-time and part-time undergraduate and graduate students. The current location was founded on July 13, 1899, as Brandon Co ...

's revised logo. A custom version of Brandon Text, Bogle, was created for

Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...

in 2017. Bogle adds additional rounding to the Brandon Text characters, and elements of the Walmart spark logo, to Brandon Text. The font was named Bogle after Bob Bogle,

Sam Walton Samuel Moore Walton (March 29, 1918 – April 5, 1992) was an American business magnate best known for founding the retailers Walmart and Sam's Club, which he started in 1962 and 1983 respectively. Wal-Mart Stores Inc. grew to be the world's l ...

’s assistant that coined the name Walmart.

References

External links

Brandon Grotesque Type Specimen

HVD Fonts Website
Typefaces and fonts introduced in 2011 Geometric sans-serif typefaces {{typography-stub