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''Boing Boing'' is a website, first established as a
zine A zine ( ; short for '' magazine'' or '' fanzine'') is a small-circulation self-published work of original or appropriated texts and images, usually reproduced via a copy machine. Zines are the product of either a single person or of a very s ...
in 1988, later becoming a group blog. Common topics and themes include
technology Technology is the application of knowledge to reach practical goals in a specifiable and Reproducibility, reproducible way. The word ''technology'' may also mean the product of such an endeavor. The use of technology is widely prevalent in me ...
, futurism,
science fiction Science fiction (sometimes shortened to Sci-Fi or SF) is a genre of speculative fiction which typically deals with imaginative and futuristic concepts such as advanced science and technology, space exploration, time travel, parallel uni ...
,
gadgets A gadget is a mechanical device or any ingenious article. Gadgets are sometimes referred to as '' gizmos''. History The etymology of the word is disputed. The word first appears as reference to an 18th-century tool in glassmaking that was devel ...
,
intellectual property Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, cop ...
,
Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
, and
left-wing politics Left-wing politics describes the range of political ideologies that support and seek to achieve social equality and egalitarianism, often in opposition to social hierarchy. Left-wing politics typically involve a concern for those in soc ...
. It twice won the
Bloggies The Weblog Awards, nicknamed the Bloggies, was an annual non-profit blog awards that began in 2001. Until its end in 2015, it was the longest running and one of the largest blog awards, with winners determined through internet voting by the pub ...
for Weblog of the Year, in 2004 and 2005. The editors are
Mark Frauenfelder Mark Frauenfelder (born November 22, 1960) is a blogger, illustrator, and journalist. He was editor-in-chief of the magazine '' MAKE'' and is co-owner of the collaborative weblog ''Boing Boing''. Along with his wife, Carla Sinclair, he founded the ...
,
David Pescovitz David Pescovitz is partner and co-editor of Boing Boing, a technology and culture Web magazine. In 2018 Grammy Awards, 2018 he won a Grammy Award for Best Boxed or Special Limited Edition Package for co-producing ''The Voyager Golden Record, Voya ...
, Carla Sinclair, and Rob Beschizza, and the publisher is Jason Weisberger. One report named ''Boing Boing'' as the most popular blog in the world until 2006, when Chinese-language blogs became popular, and it remained among the most widely linked and cited blogs into the 2010s.


History

''Boing Boing'' (originally ''bOING bOING'') started as a
zine A zine ( ; short for '' magazine'' or '' fanzine'') is a small-circulation self-published work of original or appropriated texts and images, usually reproduced via a copy machine. Zines are the product of either a single person or of a very s ...
in 1988 by married duo Mark Frauenfelder and Carla Sinclair. Issues were subtitled ''"The World's Greatest Neurozine"''. Associate editors included Gareth Branwyn,
Jon Lebkowsky Jon Lebkowsky (born April 20, 1949) is a web consultant/developer, author, and activist who was the co-founder of FringeWare Review (along with Paco Nathan). FringeWare, an early attempt at ecommerce and online community, published a popular " ...
,
Paco Nathan Paco Nathan (born 1962) is an American computer scientist and early engineer of the World Wide Web. Nathan is also an author and performance art show producer who established much of his career in Austin, Texas. Early life Paco Nathan was brought ...
, and
David Pescovitz David Pescovitz is partner and co-editor of Boing Boing, a technology and culture Web magazine. In 2018 Grammy Awards, 2018 he won a Grammy Award for Best Boxed or Special Limited Edition Package for co-producing ''The Voyager Golden Record, Voya ...
. Along with ''
Mondo 2000 ''Mondo 2000'' was a glossy cyberculture magazine published in California during the 1980s and 1990s. It covered cyberpunk topics such as virtual reality and smart drugs. It was a more anarchic and subversive prototype for the later-founded ''Wi ...
'', ''Boing Boing'' was an influence in the development of the
cyberpunk Cyberpunk is a subgenre of science fiction in a dystopian futuristic setting that tends to focus on a "combination of lowlife and high tech", featuring futuristic technological and scientific achievements, such as artificial intelligence and c ...
subculture. It reached a maximum circulation of 17,500 copies. The last issue of the zine was #15. ''Boing Boing'' was established as a
website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and Wi ...
in 1995 and one year later was a web-only publication. While researching for an article about blogs in 1999, Frauenfelder became acquainted with the
Blogger A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...
software. He relaunched ''Boing Boing'' as a
weblog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...
on 21 January 2000, describing it as a "directory of wonderful things". Over time, Frauenfelder was joined by four co-editors: Doctorow, Pescovitz, Jardin and Beschizza, all of whom previously contributed to ''Wired'' magazine. Maggie Koerth-Baker, after a run as a guest blogger in 2009, joined the site as its Science Editor, leaving to join a Nieman Foundation fellowship in 2014. In September 2003, ''Boing Boing'' removed their Quicktopics user-comment feature without warning or explanation. Bloggers commenting on the change at the time speculated that it stemmed from "identity impersonators and idiot flamers" pretending to be co-editors. Xeni Jardin was a guest on the ''
NewsHour with Jim Lehrer ''PBS NewsHour'' is an American evening television news program broadcast on over 350 PBS member stations. It airs seven nights a week, and is known for its in-depth coverage of issues and current events. Anchored by Judy Woodruff, the pro ...
'' to discuss ''
The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...
s decision to remove its Comments section on its website, and she spoke from her experience at ''Boing Boing.'' In August 2007, ''Boing Boing'' staff launched a redesigned site, which included a restored comment facility, moderated by Teresa Nielsen Hayden. In 2013, ''Boing Boing'' switched from the proprietary Disqus comment system to Discourse, an open-source internet forum developed by
Jeff Atwood Jeff Atwood (1970) is an American software developer, author, blogger, and entrepreneur. He co-founded the computer programming question-and-answer website Stack Overflow and co-founded Stack Exchange, which extends Stack Overflow's question-a ...
, Robin Ward and Sam Saffron. In 2004, the project incorporated as Happy Mutants LLC, and
John Battelle John Linwood Battelle (born November 4, 1965) is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch ''Wired'' in the 1990s and launched ''The Industry Standard ''during the dot-com bo ...
became the blog's business manager. ''Boing Boing'', by the mid-2000s, "had become one of the most-read and linked-to blogs in the world" according to ''
Fast Company ''Fast Company'' is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes six print issues per year. History ''Fast Company'' was launched in November 1995 by Alan Web ...
.'' The site added advertising over the course of late 2004, placed above and to the left and right of material, and, in 2005, in the site's RSS feed as well. Editor Cory Doctorow noted that "John attellesaid it's going to be harder to make a little money to pay your bandwidth bills than it will be to make a lot of money and have a real source of income from this." The advertising income during the first quarter was already $27,000, and , ''Boing Boing'' still "makes a nice living for its founders and a handful of contract employees," but it is no longer a member of Battelle's blog network Federated Media Publishing, Inc. ''Boing Boing'' featured a "guest blogger" sidebar, then stopped the series in summer of 2004. In 2008, the "guest blogger" series was resumed, with guests posting in the main blog for two-week periods. Guests have included Charles Platt,
John Shirley John Shirley (born February 10, 1953) is an American writer, primarily of fantasy, science fiction, dark street fiction, westerns, and songwriting. He has also written one historical novel, a western about Wyatt Earp, ''Wyatt in Wichita'', and ...
, Mark Dery, Tiffany Lee Brown, Karen Marcelo of Survival Research Laboratories, Johannes Grenzfurthner of
monochrom Monochrom (stylised as monochrom) is an international art-technology-philosophy group, publishing house and film production company. It was founded in 1993, and defines itself as "an unpeculiar mixture of proto-aesthetic fringe work, pop att ...
,
Rudy Rucker Rudolf von Bitter Rucker (; born March 22, 1946) is an American mathematician, computer scientist, science fiction author, and one of the founders of the cyberpunk literary movement. The author of both fiction and non-fiction, he is best known f ...
, Gareth Branwyn, Wiley Wiggins,
Jason Scott Jason Scott Sadofsky (born September 13, 1970), more commonly known as Jason Scott, is an American archivist, historian of technology, filmmaker, performer, and actor. Scott has been known by the online pseudonyms Sketch, SketchCow, The Slipped ...
of
textfiles.com textfiles.com is a website dedicated to preserving the digital documents that contain the history of the bulletin board system (BBS) world and various subcultures, and thus providing "a glimpse into the history of writers and artists bound by ...
, Jessamyn West of librarian.net, journalists Danny O'Brien and
Quinn Norton Quinn Norton (born May 1973) is an American journalist and essayist. Her work covers hacker culture, Anonymous, Occupy movement, intellectual property and copyright issues, and the Internet. Early life and education Quinn Norton was born in M ...
and comedian
John Hodgman John Kellogg Hodgman (born June 3, 1971) is an American author, actor, and humorist. In addition to his published written works, such as '' The Areas of My Expertise'', ''More Information Than You Require'', and '' That Is All'', he is known for ...
. In September 2006, ''Boing Boing'' introduced a weekly
podcast A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosin ...
, "Boing Boing Boing", intended to cover the week's posts and upcoming projects. The show's cast consists of the ''Boing Boing'' editors, accompanied by a weekly guest. In the same month, ''Boing Boing'' introduced a second podcast called "Get Illuminated", which features interviews with writers, artists, and other creatives. The site's own original content is licensed under a Creative Commons Attribution Non-Commercial license, as of November 2019. In September 2009, ''Boing Boing'' refused to comply with a demand from
Polo Ralph Lauren Ralph Lauren Corporation is an American publicly traded fashion company that was founded in 1967 by American fashion designer Ralph Lauren. The company is headquartered in New York City, producing products ranging from the mid-range to the luxur ...
's lawyers to remove a post concerning a heavily manipulated image of model Filippa Hamilton, originally published by the Photoshop Disasters blog. The latter was forced to comply with the company's demand by its hosting provider. Ralph Lauren issued
DMCA The Digital Millennium Copyright Act (DMCA) is a 1998 United States copyright law that implements two 1996 treaties of the World Intellectual Property Organization (WIPO). It criminalizes production and dissemination of technology, devices, or ...
takedown notices to ''BoingBoing'''s ISP and
Blogspot Blogger is an American online content management system founded in 1999 which enables multi-user blogs with time-stamped entries. Pyra Labs developed it before being acquired by Google in 2003. Google hosts the blogs, which can be accessed th ...
, which hosts Photoshop Disasters, claiming their use of the image infringed copyright. Blogspot complied, but ''Boing Boing'''s ISP consulted with ''Boing Boing'' and agreed that the image was
fair use Fair use is a doctrine in United States law that permits limited use of copyrighted material without having to first acquire permission from the copyright holder. Fair use is one of the limitations to copyright intended to balance the interests ...
. As a result, ''Boing Boing'' issued a mocking rebuttal, using the same image again and posting the takedown notice. The rebuttal was widely reported, including on frequently viewed websites such as ''
The Huffington Post ''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...
'' and ''
ABC News ABC News is the news division of the American broadcast network ABC. Its flagship program is the daily evening newscast ''ABC World News Tonight, ABC World News Tonight with David Muir''; other programs include Breakfast television, morning ...
''. On 3 May 2011, the first podcast of "Gweek" was released. ''Gweek'' is a podcast in which the editors and friends of ''Boing Boing'' talk about comic books, science fiction and fantasy, video games, TV shows, music, movies, tools, gadgets, apps, and other "neat" stuff. In the first episode of ''Gweek'', Rob Beschizza and Mark Frauenfelder discussed subjects such as the video game ''
Portal 2 ''Portal 2'' is a 2011 puzzle-platform video game developed by Valve for Windows, Mac OS X, Linux, PlayStation 3, and Xbox 360. The digital PC version is distributed online by Valve's Steam service, while all retail editions were distributed b ...
'', graphic novels, upcoming science fiction books, and recommendations of some of their favorite adventure games for mobile platforms. ''Boing Boing'' has since added several other podcasts. In November 2017, the site was sued by ''
Playboy ''Playboy'' is an American men's Lifestyle magazine, lifestyle and entertainment magazine, formerly in print and currently online. It was founded in Chicago in 1953, by Hugh Hefner and his associates, and funded in part by a $1,000 loan from H ...
'', which alleged that a hyperlink to copyright-infringing content at
Imgur Imgur ( , stylized as imgur) is an American online image sharing and image hosting service with a focus on social gossip that was founded by Alan Schaaf in 2009. The service has hosted viral images and meme, particularly those posted on Reddit ...
and
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
was itself illegal. A Federal Court dismissed Playboy's claims on 14 February 2018 and Playboy released a statement suggesting that it was standing down on 28 February. Cory Doctorow left ''Boing Boing'' in January 2020, and soon started a solo blogging project titled ''Pluralistic''. The circumstances surrounding Doctorow's exit from the website were unclear at the time, although Doctorow acknowledged that he remained a co-owner of ''Boing Boing''. MetaFilter described the end of the 19-year association between Doctorow and ''Boing Boing'' as "the equivalent of
the Beatles The Beatles were an English rock band, formed in Liverpool in 1960, that comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are regarded as the most influential band of all time and were integral to the developmen ...
breaking up" for the blog world. Doctorow's exit was not acknowledged by Boing Boing, with his name being quietly removed from the list of editors on 29 January 2020.


Unicorn chaser

A "unicorn chaser" is a practice created by ''Boing Boing'' editors as an
antidote An antidote is a substance that can counteract a form of poisoning. The term ultimately derives from the Greek term φάρμακον ἀντίδοτον ''(pharmakon) antidoton'', "(medicine) given as a remedy". Antidotes for anticoagulants are s ...
to blog postings linking to sites containing disgusting or shocking images. The shocking post would be immediately followed by another post containing a picture of a
unicorn The unicorn is a legendary creature that has been described since antiquity as a beast with a single large, pointed, spiraling horn projecting from its forehead. In European literature and art, the unicorn has for the last thousand years o ...
. Xeni Jardin posted the first one (titled "And now, we pause for a Unicorn Moment.") in August 2003 as a reply to a picture of a rash posted by editor Mark Frauenfelder in an attempt to get readers to diagnose it for him. It has also been used as an antidote for posts containing photos of a
brain tumor A brain tumor occurs when abnormal cells form within the brain. There are two main types of tumors: malignant tumors and benign (non-cancerous) tumors. These can be further classified as primary tumors, which start within the brain, and seconda ...
, a man who pumped up the skin of his face with
saline solution Saline (also known as saline solution) is a mixture of sodium chloride (salt) and water. It has a number of uses in medicine including cleaning wounds, removal and storage of contact lenses, and help with dry eyes. By injection into a vein i ...
, many different ways to clean one's
earwax Earwax, also known by the medical term cerumen, is a brown, orange, red, yellowish or gray waxy substance secreted in the ear canal of humans and other mammals. It protects the skin of the human ear canal, assists in cleaning and lubrication, ...
, and a lengthy discussion of the Internet video " 2 Girls 1 Cup". On 18 May 2007, ''Boing Boing'' announced that
Virgin America Virgin America Inc. was a low-cost U.S. airline that operated from 2007 until 2018, when it was acquired by Alaska Airlines. The airline primarily focused on operating low-fare service between cities on the West Coast and other major metropol ...
, as part of its "Name Our Planes!" campaign, would be naming one of its new aircraft "Unicorn Chaser", after having asked ''Boing Boing'' to suggest a name. An Airbus A320 with registration code N626VA eventually joined the fleet with that name.


Boing Boing Gadgets and Offworld

In August 2007, ''Boing Boing'' introduced a gadgets-focused companion site headed by former '' Gizmodo'' editor Joel Johnson. Johnson left in July 2009, to be replaced by Rob Beschizza, formerly of ''Wired News''. Other writers include Steven Leckart and Lisa Katayama. Offworld, a blog covering video games edited by
Brandon Boyer Brandon Boyer (born 1977) is a contributing editor to collaborative weblog Boing Boing. Boyer was born in 1977 in Sioux City, Iowa. From 1993–1996, Boyer wrote and performed songs on a Casio keyboard under the name Boy Genius. Tracks were featur ...
, was added in November 2008. These sites were incorporated into Boing Boing itself around 2010. Plans to revive the Offworld site were announced in 2015, with Leigh Alexander as Editor-in-Chief and Laura Hudson as Editor. Leigh Alexander and Laura Hudson left Offworld in early 2016 after publishing a collection of selected articles, successfully crowdfunded on Kickstarter in March 2016.


Boing Boing TV

In October 2007, ''Boing Boing'' started a new component, ''Boing Boing TV'', that consists of video segments including ''
SPAMasterpiece Theater ''SPAMasterpiece Theater'' (or ''S.P.A.M. Theater'') is an American web series starring humorist John Hodgman where he does dramatic readings of unsolicited email spam received by ''Boing Boing'' editors in a parody of ''Masterpiece Theatre''. T ...
'' (
2008 File:2008 Events Collage.png, From left, clockwise: Lehman Brothers went bankrupt following the Subprime mortgage crisis; Cyclone Nargis killed more than 138,000 in Myanmar; A scene from the opening ceremony of the 2008 Summer Olympics in Beijing; ...
) with
John Hodgman John Kellogg Hodgman (born June 3, 1971) is an American author, actor, and humorist. In addition to his published written works, such as '' The Areas of My Expertise'', ''More Information Than You Require'', and '' That Is All'', he is known for ...
, produced by its co-editors in conjunction with DECA, the ''Digital Entertainment Corporation of America''. Art tech group
monochrom Monochrom (stylised as monochrom) is an international art-technology-philosophy group, publishing house and film production company. It was founded in 1993, and defines itself as "an unpeculiar mixture of proto-aesthetic fringe work, pop att ...
was a frequent contributor. They created their sock puppet series ''Kiki and Bubu'' for ''Boing Boing TV''.
The episodes appear online, as well as on Virgin America flights.


Censorship

''Boing Boing'' has been described as an "outspoken critic of censorship elsewhere", and operates a high speed, high quality Tor exit node. For example, the act of " disemvoweling" was popularized by the site—literally stripping out the vowels of any comment a moderator had taken exception to.


Violet Blue controversy

Sex blogger
Violet Blue Violet Blue is an American journalist, author, editor, advisor, and educator. Blue wrote a weekly sex column for the ''San Francisco Chronicle'' until 2010. In her podcast, Open Source Sex, she reads erotica and discusses topics such as feti ...
has been mentioned, interviewed and once contributed at ''Boing Boing''. On 23 June 2008, Blue posted on her blog, ''Tiny Nibbles'', that all posts related to her had been deleted from ''Boing Boing'', without explanation. The ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the U ...
'' featured an interview that cast the silence on the part of ''Boing Boing'' on the matter as "inexplicable", causing a controversy as ''Boing Boing'' "has often presented itself as a stalwart of cultural openness". A heated debate ensued after a brief statement on the ''Boing Boing'' site regarding this action stated: "Violet behaved in a way that made us reconsider whether we wanted to lend her any credibility or associate with her. It's our blog and so we made an editorial decision, like we do every single day". In commentary attached to that blog entry, "many commenters surmised that they had something to do with Blue's suing to stop a
porn star A pornographic film actor or actress, pornographic performer, adult entertainer, or porn star is a person who performs sex acts in video that is usually characterized as a pornographic movie. Such videos tend to be made in a number of dis ...
from also using the name Violet Blue", and many commenters found the removal troubling, but Xeni Jardin said that she hoped she would not have to make the reasons public.


Notes and references


External links

*
Boing Boing Gadgets

Boing Boing TV
* {{youtube, Nc3tskqA9qc, Boing Boing: The Making of a Media Empire. '' BNET video''. (19 December 2007) Non-fiction Cyberpunk media Magazines established in 1988 Internet properties established in 1995 Defunct magazines published in the United States American blogs Magazines disestablished in 1995 Online magazines with defunct print editions