BODYARMOR is an American

sports drink Sports drinks, also known as electrolyte drinks, are functional beverages whose stated purpose is to help Sportsperson, athletes replace water, electrolytes, and energy before, during and especially after training or competition. There are many ...

brand fully owned by

The Coca-Cola Company The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, ...

. Products launched under brand include: Sports, Lyte Sports, Edge Sports, and SportWater.

Mike Repole Mike Repole (born January 21, 1969) is an American entrepreneur, businessman, and owner of Repole Stables, best known for co-founding Glaceau (maker of Vitaminwater), which sold to Coca-Cola for $4.1 billion, and BODYARMOR SuperDrink, a sport ...

created the drink in 2011. In the summer of 2018, The Coca-Cola Company purchased a minority stake in the company to position BODYARMOR as a premium sports

beverage A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoothies a ...

above its own

Powerade Powerade is a sports drink created, manufactured and marketed by The Coca-Cola Company. Its primary competitor is Gatorade, owned by PepsiCo. History In 1988, Powerade became the official sports drink of the Olympics, alongside Aquarius, anot ...

brand. The purchase by Coca-Cola made them the second largest shareholder. In November 2021, Coca-Cola acquired the remaining 85% stake of the company.

Flavors and variations

BODYARMOR offers a wide variety of different flavors and variations for their beverages, including:

Sports

* Blackout Berry * Blue Raspberry * Cherry Lime * Fruit Punch * Orange Mango * Pineapple Coconut * Strawberry Banana * Strawberry Grape * Tropical Punch * Watermelon Strawberry

Lyte

* Berry Punch * Blueberry Pomegranate * Dragonfruit Berry * Kiwi Strawberry * Orange Clementine * Peach Mango * Strawberry Banana Lyte * Strawberry Lemonade * Tropical Coconut

Edge

* Blue Raspberry * Grape * Strawberry * Tropical Punch

SportWater

* Alkaline water with electrolytes

Discontinued

* Berry Lemonade * Cherry Citrus * Grape * Kiwi Apple * Knockout Punch * Lemon Lime * Lemonade * Mixed Berry * Octagon Orange * Pomegranate Acai Green Tea * Raspberry Blueberry Goji * Tropical Mandarin * Cherry Berry Lyte * Coconut Lyte * Orange Citrus Lyte * Watermelon Lyte * Berry Blitz Edge * Orange Frenzy Edge * Power Punch Edge * Strawberry Slam Edge * Tropical Chaos Edge * Watermelon Wave Edge

Product ingredients

General ingredients for the beverage include: Filtered Water, Pure Cane Sugar, Coconut Water Concentrate, Citric Acid, Dipotassium Phosphate (Electrolyte), Vegetable Juice Concentrate (Color), Ascorbic Acid (Vitamin C), Magnesium Oxide (Electrolyte), Niacinamide (Vitamin B3), Calcium D-Pantothenate (Vitamin B5), alpha-Tocopheryl Acetate (Vitamin E), Zinc Oxide (Electrolyte), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid (Vitamin B9), Vitamin A Palmitate (Vitamin A), Cyanocobalamin (Vitamin B12), and

natural flavors A flavoring (or flavouring), also known as flavor (or flavour) or flavorant, is a food additive used to improve the taste or smell of food. It changes the perceptual impression of food as determined primarily by the chemoreceptors of the gustat ...

Partnerships

BODYARMOR has partnered with

Naomi Osaka is a Japanese professional tennis player. She has been ranked world No. 1 in singles by the Women's Tennis Association (WTA) and is the first Asian player to hold the top ranking in singles. Osaka is a four-time Grand Slam singles champio ...

Baker Mayfield Baker Reagan Mayfield (born April 14, 1995) is an American football quarterback for the Los Angeles Rams of the National Football League (NFL). Following a stint with Texas Tech, Mayfield played college football at Oklahoma, where he won the Hei ...

Andrew Luck Andrew Austen Luck (born September 12, 1989) is a former American football quarterback who played in the National Football League (NFL) for seven seasons with the Indianapolis Colts. One of the most highly touted amateur prospects during his c ...

Mike Trout Michael Nelson Trout (born August 7, 1991) is an American professional baseball center fielder for the Los Angeles Angels of Major League Baseball (MLB). Trout is a ten-time MLB All-Star, three-time American League (AL) Most Valuable Player (MVP) ...

Rob Gronkowski Robert James Gronkowski (born May 14, 1989) is an American former football tight end who played in the National Football League (NFL) for 11 seasons. Nicknamed "Gronk", Gronkowski played nine seasons for the New England Patriots, then played h ...

Klay Thompson Klay Alexander Thompson (born February 8, 1990) is an American professional basketball player for the Golden State Warriors of the National Basketball Association (NBA). A four-time NBA champion with the Warriors, he is a five-time NBA All-Star ...

Skylar Diggins Skylar Kierra Diggins-Smith (born August 2, 1990) is an American professional basketball player for the Phoenix Mercury in the Women's National Basketball Association (WNBA). Diggins was drafted third overall by the Tulsa Shock in the 2013 WNB ...

Sydney Leroux Sydney Rae Leroux (; born May 7, 1990) is a professional soccer player and Olympic gold medalist who currently plays as a forward for Angel City FC in the National Women's Soccer League (NWSL). Born in Canada to a Canadian mother and an Americ ...

, and

Ryan Blaney Ryan Michael Blaney (born December 31, 1993) is an American professional stock car racing driver. He competes full-time in the NASCAR Cup Series, driving the No. 12 Ford Mustang for Team Penske. He is the son of former NASCAR driver Dave Blaney ...

. In April 2015, BODYARMOR became the official sports drink of the

Los Angeles Angels of Anaheim The Los Angeles Angels are an American professional baseball team based in the Los Angeles metropolitan area. The Angels compete in Major League Baseball (MLB) as a member club of the American League (AL) West division. Since 1966, the team ha ...

. As part of their deal with Blaney, BODYARMOR is also a sponsor on the #12 car for

Team Penske Team Penske (formerly Penske Racing) is an American professional auto racing organization, competing in the IndyCar Series, NTT IndyCar Series, NASCAR Cup Series, and the FIA World Endurance Championship. Debuting at the 1966 24 Hours of Daytona ...

in the

NASCAR Cup Series The NASCAR Cup Series is the top racing series of the National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. In 1971, ...

. In 2018, BODYARMOR became the official sports drink brand of the

Ultimate Fighting Championship The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) promotion company based in Las Vegas, Nevada. It is owned and operated by Zuffa, a wholly owned subsidiary of Endeavor Group Holdings. It is the largest MMA ...

, commensurate with the introduction of the "Knockout Punch" flavor. Later in 2018 with Coca-Cola's minority stake taken in the company, BODYARMOR became the official sports drink brand for the

NCAA The National Collegiate Athletic Association (NCAA) is a nonprofit organization that regulates student athletics among about 1,100 schools in the United States, Canada, and Puerto Rico. It also organizes the athletic programs of colleges an ...

's national championship tournaments, including the men's and

women's A woman is an adult female human. Prior to adulthood, a female human is referred to as a girl (a female child or adolescent). The plural ''women'' is sometimes used in certain phrases such as "women's rights" to denote female humans regardl ...

basketball tournaments starting in 2019. In 2019, BODYARMOR became the official sports drink of

Major League Soccer Major League Soccer (MLS) is a men's professional soccer league sanctioned by the United States Soccer Federation, which represents the sport's highest level in the United States. The league comprises 29 teams—26 in the U.S. and 3 in Canada ...

beginning with the 2020 MLS season.

Legal issues

In 2012, Baltimore's Under Armour Inc. settled its trademark infringement lawsuit against California-based Body Armor Nutrition LLC. The suit claimed that BODYARMOR used variations of Under Armour's name and logo to sell its sports beverage products. Terms of the settlement have not been disclosed. The lawsuit had alleged that Body Armor's name, the “interlocking” logo on its sports drink bottles and use of the phrase “Protect + Restore,” infringe on Under Armour's trademarks.

References

{{The Coca-Cola Company Food production companies based in New York City Drink companies of the United States Sports drinks Products introduced in 2011 Coca-Cola brands 2018 mergers and acquisitions