''Boards'' is a former international

trade publication A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry. The collective term for this ...

catering to the

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

community. Launched in August 1999, the magazine was published monthly until May 2010, when a corporate restructuring of its Canadian publisher, Brunico Communications Ltd., led to the brand's shelving. Responsibility for

editing Editing is the process of selecting and preparing written, photographic, visual, audible, or cinematic material used by a person or an entity to convey a message or information. The editing process can involve correction, condensation, org ...

the offline magazine and "Boards Online", its online equivalent, was initially split between Mark Smyka (a former senior editor of ''

Marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to empha ...

'') and Liz Saunderson. Over the following decade, editorial responsibility fell to Teressa Iezzi, Sandy Hunter,Hunter, Sandy;
Don't call it a comeback
", ''Boards'', 1 March 2002. Retrieved 27 March 2011. and Rae Ann Fera. Eventually, editing the two branches was consolidated into a single role. The magazine was launched by Tom Symes who ran the brand from 1999 to 2003 when Jonathan Verk took over as Publisher. Verk ran the publication from 2003 - 2008 during which tome he introduced several new profitable events and published products including Boards U, The Boards Creative Workshops and a Post Production Resource Guide. Each issue of ''Boards'' contained several regular feature columns, including: "Word" (an

editorial An editorial, or leading article (UK) or leader (UK) is an article written by the senior editorial people or publisher of a newspaper, magazine, or any other written document, often unsigned. Australian and major United States newspapers, such ...

), "Radar" (industry news), "Ideas" (commentary on various aspects of advertising), interviews with various industry figures, as well as sections catering to the various sectors of the advertising industry (

creative Creative may refer to: *Creativity, phenomenon whereby something new and valuable is created * "Creative" (song), a 2008 song by Leon Jackson * Creative class, a proposed socioeconomic class * Creative destruction, an economic term * Creative dir ...

, music and sound,

post-production Post-production is part of the process of filmmaking, video production, audio production, and photography. Post-production includes all stages of production occurring after principal photography or recording individual program segments. Th ...

and

animation Animation is a method by which still figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Today, most ani ...

, etc.). In addition, starting in May 2009, "Boards Online" began publishing daily content updates such as "

behind the scenes In cinema, behind-the-scenes (BTS), also known as the making-of, the set, or on the set, is a type of documentary film that features the production of a film or television program. This is often referred to as the EPK ( electronic press kit) v ...

" features, video links, and commentary on awards ceremonies and particularly striking or successful

advertising campaign An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and conce ...

s. Editors of the magazine made a number of attempts to improve

brand awareness Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. Brand awareness is a key consi ...

by holding various events. These included "Boards U", an educational event for junior

producers Producer or producers may refer to: Occupations * Producer (agriculture), a farm operator *A stakeholder of economic production *Film producer, supervises the making of films **Executive producer, contributes to a film's budget and usually does n ...

; the "Boards Creative Workshop", a networking event bringing various industry figures together; and the "First Boards Awards", an annual awards ceremony celebrating the best new advertising campaigns.

References

{{Reflist

External links

''Boards'' website
Advertising industry Monthly magazines published in Canada Defunct magazines published in Canada Magazines established in 1999 Magazines disestablished in 2010 Magazines published in Toronto Professional and trade magazines Magazines about advertising 1999 establishments in Ontario