is a Japanese

anime is Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside of Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, in Japan and in Japane ...

label and subsidiary of

Fuji TV JOCX-DTV (channel 8), branded as and colloquially known as CX, is a Japanese television station based in Odaiba, Minato, Tokyo, Japan. Owned and operated by the it is the key station of the Fuji News Network (FNN) and the Fuji Network S ...

. Founded in 2019, the label produces boys' love (''yaoi'') anime films exclusively.

History

Development of Blue Lynx began in 2017 through the efforts of Yuka Okayasu, a producer at Fuji TV who previously worked on the network's

Noitamina is a Japanese programming block on Fuji TV devoted to anime, originally broadcast every Thursday late night/Friday morning from 00:45 to 1:15. It was launched with the intention of expanding the target audience beyond the typical young male dem ...

anime programming block. After noting that Fuji TV's existing programming blocks Noitamina and +Ultra seek to appeal to a broad audience of anime viewers, she sought to develop a label that would conversely appeal to a niche audience of ''yaoi'' fans. Development of the label was aided by the critical and commercial success of the live-action boys' love television dramas ''

Ossan's Love is a Japanese television drama produced by TV Asahi. The series follows Soichi Haruta, a romantically unsuccessful office worker whose male boss and roommate confess their romantic feelings for him. Noted as one of the first Japanese television ...

'' on

TV Asahi JOEX-DTV (channel 5), branded as (also known as EX and and stylized as TV asahi), is a television station that is owned and operated by the subsidiary of certified broadcasting holding company , itself controlled by The Asahi Shimbun Comp ...

and ''Pornographer'' on Fuji TV on Demand (FOD), which demonstrated the popularity of the genre to executives at Fuji. As the sexual content of ''yaoi'' manga is necessarily limited in television anime adaptations due to broadcast standards and practices, it was determined that Blue Lynx would produce anime film adaptations exclusively. Blue Lynx was announced on April 22, 2019 through

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

, with an announcement that the first project of the label would be revealed on April 26, 2019. ''Gekkou wa Kimi no Sasayaki'' (''Moonlight is Your Whisper''), a five-part short story by

Shion Miura is a Japanese writer. She has won the Naoki Prize, the Oda Sakunosuke Prize, and the Japan Booksellers' Award. Her work has been adapted for film and television, and her books have been translated into Indonesian, Chinese, Korean, Vietname ...

with illustrations by Yoko Tanji, was posted on the studio's Twitter and website in the days leading up to the announcement. Its first production, a film adaptation of the

manga Manga ( Japanese: 漫画 ) are comics or graphic novels originating from Japan. Most manga conform to a style developed in Japan in the late 19th century, and the form has a long prehistory in earlier Japanese art. The term ''manga'' is ...

'' Twittering Birds Never Fly'', was announced on April 26, 2019 by

Grizzly The grizzly bear (''Ursus arctos horribilis''), also known as the North American brown bear or simply grizzly, is a population or subspecies of the brown bear inhabiting North America. In addition to the mainland grizzly (''Ursus arctos horri ...

. The label's title is a reference to "BL", the acronym for boys' love, as well as a reference to blue ocean vs. red ocean marketing theory, in regards to the untapped potential of the boys' love market.

Titles

Notes

References

External links

Blue Lynx official website
{{Blue Lynx Yaoi Fuji TV LGBT-related mass media in Japan LGBT in anime and manga Japanese animation studios

History

Titles

See also

Notes

References

External links