Bisnode was a company that offers

decision support A decision support system (DSS) is an Information systems, information system that supports business or organizational decision-making activities. DSSs serve the management, operations and planning levels of an organization (usually mid and hig ...

in the form of digital

business Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Having a business name does not separ ...

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

and credit information. Founded in 1989, Bisnode was owned 70 percent by Ratos and 30 percent by Bonnier. In 2020. Dun and Bradstreet acquired Bisnode for $811.60 million. Bisnode is present in 19 European countries and has its headquarters in

Stockholm Stockholm () is the capital and largest city of Sweden as well as the largest urban area in Scandinavia. Approximately 980,000 people live in the municipality, with 1.6 million in the urban area, and 2.4 million in the metropo ...

Sweden Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic countries, Nordic c ...

. The company's revenue is just under SEK 4 billion.

History

Bisnode traces its roots back to Sveriges Handelskalendar, a trade directory which was founded in 1859 and became the starting pistol for Bonnier's business-information operations. In 1982, Bonnier-owned Affärsdata started publishing business information digitally. In 1986, Bonnier gave tech entrepreneur Lars Save and Bonnier executive Håkan Ramsin a budget of 15 million SEK to create a business plan for making digital business information services profitable. In 1989, Bisnode's predecessor Bonnier Business Services was founded. During the first half of the 1990s, the company carried out a number of acquisitions of different sizes. It specialized in purchasing problem companies and making them flourish. In 1999, Bonnier's business information was separated from the customer-information operations and named Bonnier Affärsinformation (BAF). In 2005, the

private equity In the field of finance, the term private equity (PE) refers to investment funds, usually limited partnerships (LP), which buy and restructure financially weak companies that produce goods and provide services. A private-equity fund is both a t ...

company Ratos acquired 70 percent of BAF, which purchased Infodata from Ratos. In 2006, the group was renamed Bisnode. In 2012, under the leadership of the new CEO Lars Pettersson, a significant change was set in motion, with the goal to unite all Bisnode-owned companies in Europe under the Bisnode

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

. Completed in 2014, Bisnode's 9 400 square-meter head-office building is situated alongside the E4 in

Solna Solna Municipality ( sv, Solna kommun or , ) is a municipality in Stockholm County in Sweden, located just north of Stockholm City Centre. Its seat is located in the town of Solna, which is a part of the Stockholm urban area. Solna is one of the ...

. As of December 2020, Bisnode was acquired by Dun & Bradstreethttps://www.bisnode.com/about-bisnode/about-us/news/dun-and-bradstreet-completes-acquisition-of-bisnode/#:~:text=Bisnode%20is%20now%20a%20Dun,to%20compete%2C%20grow%20and%20thrive.

Bisnode’s CEOs

*Lars Save 1989–2008 *Johan Wall 2008–2012 *Lars Pettersson 2012–2015 * Magnus Silfverberg 2015 - current

Staff

Bisnode had around 3 000 employees in 19 European countries. About 1 000 (a third) of the group's people are based in Sweden and makeup around half of Bisnode's revenue. Broken down by sex, approximately 46 percent of Bisnode's employees are female and 54 per cent are male. The average age is 34.

International offices

Bisnode has offices in these 19 countries: *Sweden *Switzerland *Denmark *Slovakia *Norway *Hungary *Finland *Czech Republic *Estonia *Croatia *Belgium *Bosnia and Hercegovina *Netherlands *Serbia *France *Poland *Germany *Slovenia *Austria

References

External links