Bill France Sr
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William Henry Getty France (September 26, 1909 – June 7, 1992), also known as Bill France Sr. or Big Bill, was an American businessman and racing driver. He is best known for founding and managing
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and hi ...
, a sanctioning body of US-based
stock car Stock car racing is a form of automobile racing run on oval tracks and road courses measuring approximately . It originally used production-model cars, hence the name "stock car", but is now run using cars specifically built for racing. It ori ...
racing.


Early life

France was born in
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, the son of Emma Graham, an immigrant from
Ireland Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...
, and William Henry France. His older brother James is buried in
Rock Creek Cemetery Rock Creek Cemetery is an cemetery with a natural and rolling landscape located at Rock Creek Church Road, NW, and Webster Street, NW, off Hawaii Avenue, NE, in the Petworth neighborhood of Washington, D.C., United States. It is across the stree ...
, after his death at 11. Big Bill skipped school as a teenager to make laps in the family
Model T The Ford Model T is an automobile that was produced by Ford Motor Company from October 1, 1908, to May 26, 1927. It is generally regarded as the first affordable automobile, which made car travel available to middle-class Americans. The relati ...
Ford at the high-banked board track near
Laurel, Maryland Laurel is a city in Maryland, United States, located midway between Washington and Baltimore on the banks of the Patuxent River. While the city limits are entirely in northern Prince George's County, outlying developments extend into Anne Arunde ...
. He ran laps until there was just enough time to beat his father home.Fleischman, page 2 France worked at several jobs before owning and operating his own service station. He built his customer base by waking before dawn and crank-starting customers' cars in the middle of winter. France was familiar with Daytona Beach's
land speed record The land speed record (or absolute land speed record) is the highest speed achieved by a person using a vehicle on land. There is no single body for validation and regulation; in practice the Category C ("Special Vehicles") flying start regula ...
history when he moved his family from
Washington D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, Na ...
to Daytona in the spring of 1935 to escape the
Great Depression The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagio ...
. He had less than $100 in his pocket when they left D.C. He began painting houses, then worked at a local car dealership. He set up a car repair shop in Daytona at 316 Main Street Station, still in existence today as an event and entertainment venue.
Malcolm Campbell Major Sir Malcolm Campbell (11 March 1885 – 31 December 1948) was a British racing motorist and motoring journalist. He gained the world speed record on land and on water at various times, using vehicles called ''Blue Bird'', including a 1 ...
and other land speed record competitors decided to stop competing for land speed records at Daytona in favor of the
Bonneville Salt Flats The Bonneville Salt Flats are a densely packed salt pan in Tooele County in northwestern Utah. A remnant of the Pleistocene Lake Bonneville, it is the largest of many salt flats west of the Great Salt Lake. It is public land managed by the Bur ...
later in 1935 because the track was getting too rutted.Fleischman, page 4 Daytona had lost its claim to fame. City officials were determined to keep speed-related events, events which had been a mid-winter source of revenue for area hotels and restaurants.


Early racing career

On March 8, 1936, the first
stock car Stock car racing is a form of automobile racing run on oval tracks and road courses measuring approximately . It originally used production-model cars, hence the name "stock car", but is now run using cars specifically built for racing. It ori ...
race was held on the
Daytona Beach Road Course The Daytona Beach and Road Course was a race track that was instrumental in the formation of the National Association for Stock Car Auto Racing. It originally became famous as the location where 15 world land speed records were set. Beach and ro ...
, promoted by local racer
Sig Haugdahl Sigurd Olson "Sig" Haugdahl (January 10, 1891 – February 4, 1970) was an IMCA "Big Car" (now sprint car) champion 1927 – 1932 and an early promoter of stock car racing in the United States. Background Sig Haugdahl was born on the Tiller ...
. The race was 78 laps long () for street-legal family sedans sanctioned by the
American Automobile Association American Automobile Association (AAA – commonly pronounced as "Triple A") is a federation of motor clubs throughout North America. AAA is a privately held not-for-profit national member association and service organization with over 60 m ...
(AAA) for cars built in 1935 and 1936. The city posted a $5000 purse with $1700 for the winner. The race was marred by controversial scoring and huge financial losses to the city. Ticket-takers arrived to find thousands of fans already at the beach track. The sandy turns at the ends of the track became virtually impassable with stuck and stalled cars. Second and third-place finishers protested the results. France finished fifth. The city lost $22,000. Haugdahl talked with France, and together they got the Daytona Beach Elks Club to host another event on
Labor Day Labor Day is a federal holiday in the United States celebrated on the first Monday in September to honor and recognize the American labor movement and the works and contributions of laborers to the development and achievements of the United St ...
weekend in September 1937. The event was more successful but still lost money despite its $100 purse. Haugdahl didn't promote any more events. France took over the job of running the course in 1938. There were two events in 1938. Danny Murphy beat France in the July event. France beat Lloyd Moody and Pig Ridings to win the Labor Day weekend event. Three races each were held in 1939 and 1940. France finished fourth in March, first in July, and sixth in September 1940. Four events were held in 1941. France was busy planning the 1942 event until the Japanese bombed
Pearl Harbor Pearl Harbor is an American lagoon harbor on the island of Oahu, Hawaii, west of Honolulu. It was often visited by the Naval fleet of the United States, before it was acquired from the Hawaiian Kingdom by the U.S. with the signing of the Re ...
. France spent
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
working at the Daytona Boat Works while his wife Anne ran the filling station. Most racing stopped until after the war. Bill met Jim Johnstone Sr. in 1944 when Jim was stationed at the Navy Base in Daytona Beach, where Embry-Riddle Aeronautical University is currently located. Johnstone had been an auto mechanic in
New Jersey New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delaware ...
, where his father built Indy car engines. He met France at Bill's filling station and became his race car mechanic. They traveled with their wives and children throughout Florida on the weekends, racing at many small tracks. On April 6, 1946, Jim and Bill were testing Bill's car on the streets of
Cocoa, Florida Cocoa is a city in Brevard County, Florida, Brevard County, Florida. The population was 19,041 at the 2020 United States Census. It is part of the Palm Bay, Florida, Palm Bay–Melbourne, Florida, Melbourne–Titusville, Florida, Titusvil ...
, when they were stopped for driving 74 mph (119 km/h) in the city limits. Jim was driving and had to pay a $25 fine. When the war ended, Jim moved his family back to New Jersey to start an auto parts business but remained close friends with Bill for the rest of his life. After the war, France decided to concentrate on promoting instead of driving. In sixteen events at Daytona Beach, France had two victories and six Top-5 finishes. France promoted events at
Seminole Speedway Seminole Speedway was a dirt oval racetrack, located in Casselberry, Florida (near Orlando in central Florida), that opened in 1945 and hosted some of the first stock car racing events following the end of World War II. Roy Hall, Red Byron, an ...
immediately after the war. He built the
Occoneechee Speedway Occoneechee Speedway was one of the first two NASCAR tracks to open. It closed in 1968 and is the only dirt track remaining from the inaugural 1949 season. It is located just outside the town of Hillsborough, North Carolina. Site history Occon ...
in 1947.


NASCAR

France knew that promoters needed to organize their efforts. Drivers were frequently victimized by unscrupulous promoters who would leave events with all the money before drivers were paid. On December 14, 1947, France began talks with drivers, mechanics, and car owners at the Ebony Bar at the
Streamline Hotel The Streamline Hotel is a hotel located in Daytona Beach, Florida. Opened in 1941, it is the recognized birthplace of the National Association for Stock Car Auto Racing (NASCAR). NASCAR NASCAR founder Bill France, Sr. and numerous drivers, offici ...
at
Daytona Beach, Florida Daytona Beach, or simply Daytona, is a coastal Resort town, resort-city in east-central Florida. Located on the eastern edge of Volusia County, Florida, Volusia County near the East Coast of the United States, Atlantic coastline, its population ...
, which ended with the formation of NASCAR on February 21, 1948.Induction in the Automotive Hall of Fame
, Retrieved August 24, 2007
They discussed uniform rules, insurance coverage and guaranteed purses. By 1953, France knew it was time for a permanent track to hold the large crowds that were gathering for races at Daytona and elsewhere. Hotels were being constructed along the beachfront. On April 4, 1953, he proposed a new
superspeedway Oval track racing is a form of closed-circuit motorsport that is contested on an oval-shaped race track. An oval track differs from a Road racing, road course in that the layout resembles an oval with turns in only one direction, and the directi ...
called
Daytona International Speedway Daytona International Speedway is a race track in Daytona Beach, Florida, United States. Since opening in 1959, it has been the home of the Daytona 500, the most prestigious race in NASCAR as well as its season opening event. In addition to NA ...
. France began building a new superspeedway in 1956 to host what would become the new premier event of the series – the
Daytona 500 The Daytona 500 is a NASCAR Cup Series motor race held annually at Daytona International Speedway in Daytona Beach, Florida. It is the first of two Cup races held every year at Daytona, the second being the Coke Zero Sugar 400, and one of three ...
. The event debuted in 1959 and has been the premier event since. He later built the
Talladega Superspeedway Talladega Superspeedway, nicknamed “'Dega”, and formerly named Alabama International Motor Speedway (AIMS) from 1969 to 1989, is a motorsports complex located north of Talladega, Alabama. It is located on the former Anniston Air Force Base ...
which opened in 1969. He served as chairman and
CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
of NASCAR.
R. J. Reynolds Tobacco Company The R. J. Reynolds Tobacco Company (RJR) is an American tobacco manufacturing company based in Winston-Salem, North Carolina, and headquartered at the RJR Plaza Building. Founded by R. J. Reynolds in 1875, it is the second-largest tobacco comp ...
became the title sponsor in 1971, a move that changed the name of the series from "Grand National" to "Winston Cup". Reynolds convinced France to drop all dirt tracks and races under from the NASCAR schedule in 1972, a move that defined the "modern era" of the sport. Big Bill then turned the reins of NASCAR over to his son Bill France Jr. France kept an office at the headquarters until the late 1980s. He built the
International Motorsports Hall of Fame The International Motorsports Hall of Fame (IMHOF) is a hall of fame located adjacent to the Talladega Superspeedway (formerly Alabama International Motor Speedway) located in Talladega County, east central Alabama. It enshrines those who have c ...
, which inducted France in its first class on July 25, 1990.


Political Activity

France also served as campaign manager for
George C. Wallace George Corley Wallace Jr. (August 25, 1919 – September 13, 1998) was an American politician who served as the 45th governor of Alabama for four terms. A member of the Democratic Party, he is best remembered for his staunch segregationist and ...
during the latter's 1972 effort to achieve the Democratic nomination for President of the United States and permitted Wallace to campaign during the
Daytona 500 The Daytona 500 is a NASCAR Cup Series motor race held annually at Daytona International Speedway in Daytona Beach, Florida. It is the first of two Cup races held every year at Daytona, the second being the Coke Zero Sugar 400, and one of three ...
race held in that year.


Death

France died June 7, 1992, at his home in
Ormond Beach, Florida Ormond Beach is a city in central Florida in Volusia County. The population was 43,080 at the 2020 census. Ormond Beach lies directly north of Daytona Beach and is a principal city of the Deltona–Daytona Beach–Ormond Beach, FL Metropolitan ...
, after suffering from
Alzheimer's disease Alzheimer's disease (AD) is a neurodegeneration, neurodegenerative disease that usually starts slowly and progressively worsens. It is the cause of 60–70% of cases of dementia. The most common early symptom is difficulty in short-term me ...
, aged 82.Obituary
washingtonpost.com; accessed June 22, 2015.


Awards

* He was inducted into the
International Motorsports Hall of Fame The International Motorsports Hall of Fame (IMHOF) is a hall of fame located adjacent to the Talladega Superspeedway (formerly Alabama International Motor Speedway) located in Talladega County, east central Alabama. It enshrines those who have c ...
in 1990. * He was inducted in the
Motorsports Hall of Fame of America The Motorsports Hall of Fame of America (MSHFA) is hall of fame that honors motorsports competitors and contributors from the United States from all disciplines, with categories for Open Wheel, Stock Cars, Powerboats, Drag Racing, Motorcycles, Sp ...
Bill France
at the
Motorsports Hall of Fame of America The Motorsports Hall of Fame of America (MSHFA) is hall of fame that honors motorsports competitors and contributors from the United States from all disciplines, with categories for Open Wheel, Stock Cars, Powerboats, Drag Racing, Motorcycles, Sp ...
in 1990. * He was inducted in the
Automotive Hall of Fame The Automotive Hall of Fame is an American museum. It was founded in 1939 and has over 800 worldwide honorees. It is part of the MotorCities National Heritage Area. the Automotive Hall of Fame includes persons who have contributed greatly to au ...
in 2004. * He became a member of the National Motor Sports Press Association (NMPA) Hall of Fame at Darlington, South Carolina. * He was inducted into the Daytona Beach Stock Car Racing Hall of Fame in 1992. * He was inducted into the
NASCAR Hall of Fame The NASCAR Hall of Fame, located in Charlotte, North Carolina, honors drivers who have shown expert skill at NASCAR driving, all-time great crew chiefs and owners, broadcasters and other major contributors to competition within the sanctioning ...
on May 23, 2010.


References

* ''The Unauthorized NASCAR Fan Guide'' by Bill Fleischman and Al Pearce, 1999.


External links


NASCAR history


* {{DEFAULTSORT:France, Bill Sr. 1909 births 1992 deaths American motorsport people American people of Irish descent American automotive pioneers Auto racing executives Burials in Florida International Motorsports Hall of Fame inductees NASCAR people Sportspeople from Daytona Beach, Florida Deaths from Alzheimer's disease Deaths from dementia in Florida France family Racing drivers from Washington, D.C. NASCAR Hall of Fame inductees