Beryozka (Russian retail store)

Beriozka (Russian: , lit. ''"little birch tree"'') was the overall name applied to two chains of state-run retail stores in the Soviet Union that sold goods in exchange for foreign currency. Beriozkas sold luxury goods such as chocolate and caviar that were often unavailable or unaffordable in traditional Soviet markets and shops. In English-language advertisements and signs, the spelling was always "Beriozka" rather than the more conventional transliteration "Beryozka." Beryozka existed between 1964 and 1990 up to the point of the Soviet Union dissolution.

Background

Since 1921 up until 1927 during the New Economic Policy trading of foreign currency in Soviet Union was legal. In 1927 however the trade was outlawed. It became illegal to possess and trade foreign currencies (unless specified by the law otherwise) with a punishment up to six month of imprisonment (the events were reflected in ''The Golden Calf'' movie). Businessmen that were often referred as NEPmen during this period of time were banned from using it in everyday commerce. As result of this policy it became necessary to have places where goods could be purchased for foreign currency. The money were usually spent by workers who earned abroad or by tourists and westeners who visited the Soviet Union.

Overview

The Soviet ruble was not internationally convertible and the government was desperate for foreign hard currency to buy goods and services from abroad and government exchanged it at fixed prices which often wasn't fair. The Beryozka shops were an efficient source of this currency.

One chain belonged to the '' Vneshposyltorg'' (Foreign Mail Order Trade) and was intended for Soviet citizens who were paid some of their salary in foreign currency or received remittances from relatives or friends abroad. The foreign currency had to be exchanged for ruble-denominated ''Vneshposyltorg'' cheques, either by the recipient or by government intermediaries.

The other chain sold goods directly for foreign currency and for ''Vneshtorgbank series D'' cheques. Only foreigners and Party apparatchiks were allowed access to these shops.

Initially the shops only carried the Beriozka branding in the territory of the RSFSR and Kazakhstan. In other republics of the Soviet Union different "national tree" names were used. For example, in the Ukrainian SSR they were called ''Kashtan'' (Chestnut), ''Ivushka'' (a tender diminutive for "iva", willow) in the Belarusian SSR, ''Chinara'' (Oriental plane) in the Azerbaijan SSR, and ''Dzintars'' (amber) in the Latvian SSR. Eventually all of these shops rebranded under the Beriozka name. Beriozka stores were present only in the major cities, most prominently Moscow.

There were also separate ''Albatross'' stores in Soviet port cities, such as Vladivostok, that sold goods to Soviet sailors returning from abroad. The Albatross stores sold goods for Torgmortrans cheques issued by the Department of the Soviet Naval Fleet in exchange for foreign currency earned by the sailors.

Beriozka stores were opened in 1964. Their predecessors were Torgsin stores of the 1930s and the highly ineffective Vneshposyltorg departments of the large Soviet department stores (e.g. State Universal Store) that allowed catalog mail order from abroad by customers paying in hard currency.

Beriozka stores became obsolete in the early 1990s when the ruble became convertible with other currencies. The stores were privatized and in the mid-1990s most were closed as uncompetitive.

Many other socialist countries had similar retail chains, such as Intershops in the German Democratic Republic, Friendship Stores in the People's Republic of China, and Pewex in Poland, though some of these systems allowed anyone with foreign currency to shop there.

See also

* Eastern Bloc economies

References

External links

"Shopping in Beriozka:Consumer Society in the Soviet Union" (Zeithistorische Forschungen)
{{Hard currency shops in socialist countries

Hard currency shops in socialist countries
Retail companies of the Soviet Union
Retail companies established in 1964
1964 establishments in the Soviet Union