Bernhard Cella (born 1969 in

Salzburg Salzburg (, ; literally "Salt-Castle"; bar, Soizbuag, label=Bavarian language, Austro-Bavarian) is the List of cities and towns in Austria, fourth-largest city in Austria. In 2020, it had a population of 156,872. The town is on the site of the ...

) is an Austrian artist and curator.

Academic career

Cella studied at the

Academy of Fine Arts Vienna The Academy of Fine Arts Vienna (german: link=no, Akademie der bildenden Künste Wien) is a public art school in Vienna, Austria. History The Academy of Fine Arts Vienna was founded in 1692 as a private academy modelled on the Accademia di Sa ...

with Erich Wonder, the

University of Arts and Industrial Design Linz The University of Art and Design Linz (common short form University of Arts Linz) is one of four universities in Linz, Upper Austria Upper Austria (german: Oberösterreich ; bar, Obaöstareich) is one of the nine states or of Austria. Its ca ...

with Herbert Lachmayer and the

Hochschule für bildende Künste Hamburg The ''Hochschule für bildende Künste Hamburg (HFBK Hamburg)'' is the University of Fine Arts of Hamburg. It dates to 1767, when it was called the ''Hamburger Gewerbeschule''; later it became known as ''Landeskunstschule Hamburg''. The main build ...

. Cella was a researcher in the Center of Art and Knowledge Transfer at the

University of Applied Arts Vienna The University of Applied Arts Vienna (german: Universität für angewandte Kunst Wien, or informally just ''Die Angewandte'') is an arts university and institution of higher education in Vienna, the capital of Austria. It has had university sta ...

and led the project 'NO ISBN' which investigated Austrian art publications with and without ISBN. In 2015 he left the university to continue his research with the project 'Behind No-ISBN' at the independent

Research Institute for Arts and Technology The Research Institute for Arts and Technology (RIAT) is an independent and international research institute established in 2012 in Austria and operating internationally. The aim of the institute is to investigate how technology and art can relate ...

Work

Cella is an advocate of artist books as a medium and has curated numerous exhibitions with and about artist books. He has stated that a good art book can replace a visit to a museum, because it offers many possibilities for discourse and experimentation. With projects like Collecting Books, Salon für Kunstbuch or Kunstbuch*Kompass, he changes the perception of the viewer towards the books that are included in the project. He often uses unusual re-arrangements to disorient the viewers in their viewing habits. His works shift modes of production and distribution of current forms of visual art; in this way he operated as a businessman-artist, who transcends the barriers between business and art. He has made artworks that operate also as a fashion studio, a hotel and a museum shop. In his project "and. learning English has no use" he used reproductions of his artworks to overcome language barriers that he encountered during a stay in Nanjing, where he used the aesthetics to create modes of communication to make it possible for him and the Chinese students to work together. The students reproduced his artworks, and by this a direct form of communication was developed between them. In 2012, he was invited by artist

AA Bronson AA Bronson (born Michael Tims in Vancouver in 1946) is an artist. He was a founding member of the artists' group General Idea, was president and director of Printed Matter, Inc., and started the NY Art Book Fair and the LA Art Book Fair. E ...

and Printed Matter Inc. for the New York Art Book Fair, where he showed Austrian art books and publications in the MoMa/PS1. His lectures were held in institutions like the

, the print room in Amsterdam, the Galerie für Zeitgenössische Kunst Leipzig, and the

Ö1 Österreich 1 (Ö1) is an Austrian radio station: one of the four national channels operated by Austria's public broadcaster ORF. It focuses on classical music and opera, jazz, documentaries and features, news, radio plays and dramas, ''Kabarett' ...

of the Castle Sigharting. He collaborates with many curators and artists, including Diana Baldon and

Franz West Franz West (16 February 1947 – 25 July 2012) was an Austrian artist. He is best known for his unconventional objects and sculptures, installations and furniture work which often require an involvement of the audience. Early life and e ...

Curator

His curatorial practice is focused mainly on exhibiting books. He has curated the following exhibitions about artbooks: "Revolver - Archiv für aktuelle Kunst Frankfurt", "7 Schweiz - 195 Künstlerbücher","14 x NL in 1070", 35 books from London, COLLECTING BOOKS - FOCUS ON AUSTRIA, "Künstlerbücher aus der Türkei" and "MIT Care-Paket. 30 kg Kunsttheorie aus Amerika".

Salon für Kunstbuch

In 2007 Cella founded the Salon für Kunstbuch (Salon for Artbooks), a work of art that appears to be a bookstore, but is actually a 1:1 scale model of a bookstore. It is dedicated to showing the work of international practitioners from the sphere of artist's books. Books are exhibited and only sometimes sold there, as some of the books are only part of the current exhibition. The project shifts the viewing habits of the visitors, by using performative and sculptural actions. The printed matter is presented using a cumulative method that uses formats like rotating exhibitions, performative readings and lectures that are organized together with other artists, curators and philosophers. The Salon für Kunstbuch has hosted talks by

Sabeth Buchmann Sabeth Buchmann is an Austrian art historian and art critic. Currently Buchmann is Professor of Modern and Postmodern Art and the Head of the Institute for Art Theory and Cultural Studies at the Academy of Fine Arts Vienna The Academy of F ...

Elisabeth Samsonov Elisabeth von Samsonow is an Austrian artist and philosopher. She is the Professor for Philosophical and Historical Anthropology at the Kunst an der Akademie der bildenden Künste, Vienna. She is also a member of GEDOK Munich. After she studied ...

, Bureau for Open Culture and the

Grazer Autorenversammlung The Grazer Autorinnen Autorenversammlung (GAV) was founded under the name of ''Grazer Autorenversammlung'' in March 1973 and is one of the two major Austrian writers' association (besides the Austrian PEN). H. C. Artmann was its first president. ...

. In 2011 the Austrian Gallery Belvedere, a public institution, bought the work for the newly opened venue 21er Haus. Since then the Salon für Kunstbuch operates as the museum's shop and as a steadily changing sculptural and performative intervention in the foyer of the 21er Haus. With the "Salon für Kunstbuch im 21er Haus" questions about the status of museum shops since the '80s and the representation of the museum through the range of a shop are stated. Currently he is the first and only artist in Austria who can teach commercial apprentices in the bookstore sector.

Collections

His works are in the collections of museums and private collections like the

Belvedere Belvedere (from Italian, meaning "beautiful sight") may refer to: Places Australia *Belvedere, Queensland, a locality in the Cassowary Coast Region Africa * Belvedere (Casablanca), a neighborhood in Casablanca, Morocco *Belvedere, Harare, Zi ...

, the art collection of Salzburg, the art collection of lower Austria, the collection of Nikos Alexiou, the collection of the

Centre Georges Pompidou The Centre Pompidou (), more fully the Centre national d'art et de culture Georges-Pompidou ( en, National Georges Pompidou Centre of Art and Culture), also known as the Pompidou Centre in English, is a complex building in the Beaubourg area of ...

, the

Albertina The Albertina is a museum in the Innere Stadt (First District) of Vienna, Austria. It houses one of the largest and most important print rooms in the world with approximately 65,000 drawings and approximately 1 million old master prints, as well ...

, the

Museum für angewandte Kunst Wien The MAK – Museum of Applied Arts ( German: ''Museum für angewandte Kunst'') is an arts and crafts museum located at Stubenring 5 in Vienna's 1st district Innere Stadt. Besides its traditional orientation towards arts and crafts and design, the ...

, the

Van Abbemuseum The Van Abbemuseum () is a museum of modern and contemporary art in central Eindhoven, Netherlands, on the east bank of the Dommel River. Established in 1936, the museum is named after its founder, Henri van Abbe, who loved modern art and wanted ...

, the museum in progress and the

J. Paul Getty Museum The J. Paul Getty Museum, commonly referred to as the Getty, is an art museum in Los Angeles, California housed on two campuses: the Getty Center and Getty Villa. The Getty Center is located in the Brentwood neighborhood of Los Angeles and fea ...

Selected exhibitions

* 2012 ZEIT (LOSE) ZEICHEN. Gegenwartskunst in Referenz zu Otto Neurath, Künstlerhaus (Gruppenausstellung) * 2012 Utopie Gesamtkunstwerk, 21er Haus (Gruppenausstellung) * 2011 Eröffnung des 21er Haus / Schöne Aussichten!, 21er Haus, Vienna Art Week 11. Reflecting Reality (Gruppenausstellung) * 2007

Art Basel Art Basel is a for-profit, privately owned and managed, international art fair staged annually in Basel, Switzerland; Miami Beach; Hong Kong and from 2022, Paris. Art Basel works in collaboration with the host city's local institutions to help ...

/ Used Future & Nieves * 2006 Bernhard Cella. Die Kunst des Verweilens, Salzburger Kunstverein * 2006 Nairobi Retour, Kunsthalle Wien, project space * 2004 Skulpturenpreis des Landes Salzburg, Galerie im Traklhaus * 2000 Bernhard Cella. Videos, Kunstverein Baden, Video * 1997 from ten for one to ART, Museum für angewandte Kunst, Video, Videoinstallation * 1995 Bernhard Cella. Jahrestafel Kunst Österreich, Kulturzentrum Oberwart, Bregenzer Kunstverein ld Depot, Kunst und Diskussion, Galerie bois, Kunsthalle Krems, Tiroler Landesmuseum Ferdinandeum, Kärntner Landesgalerie, Neue Galerie der Stadt Linz, Neue Galerie Graz, Galerie 5020 * 1993 Jahresausstellung 93, Salzburger Kunstverein

Literature

Primary material

* 2013. "Schrift: Maria Knoll" * 2012. "And, learning English has no use" / Edition Fotohof, 2012 / * 2012. "The Artist's View" * 2011. "Präsentation: Bernhard Cella. Salon für Kunstbuch", 2011 * 2010. "Ökonomie der Unaufmerksamkeit" * 2009. "Aus der Wand treten" * 2008. "Artist at work"/ Schlebrügge Editor, 2008 / * 2007. "Neo-Kuratin: Kuratorenpflaster", Edition Hotel Ostblick 2007 * 2007. "Travel Issue, Vienna 3.-29.05.2007/ Used Future, 2007 (with Tobias Madison) * 2006. "Die Kunst des Verweilens"/ Edition Ostblick, 2006. (with Andreas Leo Findeisen and Hemma Schmutz * 2006. "Incubation douce"/ Edition Ostblick, 2006 * 2006. "Travel Journal two"/ Edition Ostblick, 2006. (with

Jonathan Harker Jonathan Harker is a fictional character and one of the main protagonists of Bram Stoker's 1897 Gothic horror novel '' Dracula''. His journey to Transylvania and encounter with the vampire Count Dracula and his Brides at Castle Dracula consti ...

) * 2005. "Model for a Book" * 2004. "Weihnachtsbäume 1"/ Edition Ostblick, 2004. * 2004. "Weihnachtsbäume 2"/ Edition Ostblick, 2004. * 2004. "Weihnachtsbäume 3"/ Edition Ostblick, 2004. * 2003. "Porno mit Luppe". Wollüstige Spiele", 2003, 18 x 12 cm * 2003. "Stiching Marathon", 2003, Museum für Volkskunde. * 2002. "Travel Journal"/ Edition Ostblick, 2002. * 2000. "Jahrbuch Kunst Österreich. 52 Einsichten in das österreichische Kunstgeschehen"/ Edition Ostblick. (with Anselm Wagner and

Burghart Schmidt Burghart Schmidt (30 November 1942 – 13 February 2022) was a German Philosophy, philosopher. He was professor at Hochschule für Gestaltung Offenbach and the University of Applied Arts Vienna. Education He was born in Wildeshausen, Free State o ...

) * 2000. "Annual Table on Art in Austria: Ornamental Schematics to the Rhythms of Austrian Seasons"/ Edition Ostblick, 2000. * 2000. "Cadeaugeschenkgift, "/ Edition Selene, 2000. (with Hans Ch Dany and

Georg Schöllhammer Georg Schöllhammer is an Austrian curator, writer and editor, born in 1958 in Linz, Austria. He is one of the founders and the editor in chief of the influential art magazine '' Springerin'' based in Vienna and was the initiator, head and ed ...

) * 1999. "Defile"/ Edition Ostblick, 1999. (with Joke Roobard) * 1993. "Salzburg. Baden Baden. St.Moritz"/ Edition Ostblick, 1993 (with Christiane Klappert).http://buch.archinform.net/isbn/3-902374-11-X.htm * 1993. "Kunstpassage", Edition Hotel Ostblick" (with Christiane Klappert) * 1995. "Jahrbuch Kunst Österreich. Der Kalender für ein Jahr, 52 Einsichten in das österreichische Kunstgeschehen"/ Verein für Interkulturellen Datentransfer, 1995 * 1990 "1m2 Kunst" ie Kunst im Rasterraum ; ein 14-Tage-Spiel Dialog Blau Verein zur Förderung von Kommunikationsforschung, 1990

Secondary material

* Hofleitner, Johanna. 2010. "Rundgang: Wiener Künstler an ihren Lieblingsplätzen "/ Die Presse, 2010. * 2009. "A work of art as industrious as a business " In Lookbook Departure, 2009, page 307. * Benzer, Christa. 2006. " Im Licht der gleißenden Sonne: Rundgang durch Salzburgs Kunstlandschaft" / Standard * Zendron, Rainer. 1992. Kraft des Materials In ' Kraft des Materials orläufige Ergebnisse eines Prozesses O.K Centrum für Gegenwartskunst. * David Galloway.2008. "Art Cologne's emerging new identity" /

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

, 2008. *

Lisa Rosenblatt Lisa or LISA may refer to: People People with the mononym * Lisa Lisa (born 1967), American actress and lead singer of the Cult Jam * Lisa (Japanese musician, born 1974), stylized "LISA", Japanese singer and producer * Lisa Komine (born 1978), J ...

. 2007 / "Why even try?" in Art in Migration, 2007 * Senf TV. 2012 / TV, 14.02.12 * Christian Kravagna. 1995, "What am I doing here?" in Kunstforum, 1995 * Michael LingnerZu Bernhard Cella/Mario Ohno in Kunstforum international, Nr. 125, (Jan/Feb 1994

References

External links

* * * * * {{DEFAULTSORT:Cella, Bernhard Austrian art curators 21st-century Austrian artists Living people Austrian contemporary artists Artists from Salzburg 1969 births Academy of Fine Arts Vienna alumni University of Fine Arts of Hamburg alumni