Bengt Baron (born 6 March 1962) is a business leader and former

backstroke Backstroke or back crawl is one of the four Swimming (sport), swimming styles used in competitive events regulated by FINA, and the only one of these styles swum on the back. This swimming style has the advantage of easy breathing, but the disa ...

swimmer Swimming is an individual or team racing sport that requires the use of one's entire body to move through water. The sport takes place in pools or open water (e.g., in a sea or lake). Competitive swimming is one of the most popular Olympic ...

from

Sweden Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic country located on ...

. Baron won the 100 m backstroke at the

1980 Summer Olympics The 1980 Summer Olympics (russian: Летние Олимпийские игры 1980, Letniye Olimpiyskiye igry 1980), officially known as the Games of the XXII Olympiad (russian: Игры XXII Олимпиады, Igry XXII Olimpiady) and commo ...

Moscow Moscow ( , US chiefly ; rus, links=no, Москва, r=Moskva, p=mɐskˈva, a=Москва.ogg) is the capital and largest city of Russia. The city stands on the Moskva River in Central Russia, with a population estimated at 13.0 million ...

, and was a member of the bronze winning team from Sweden in the 4×100 m freestyle at the

1984 Summer Olympics The 1984 Summer Olympics (officially the Games of the XXIII Olympiad and also known as Los Angeles 1984) were an international multi-sport event held from July 28 to August 12, 1984, in Los Angeles, California, United States. It marked the secon ...

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

, California. An undergraduate student from the

University of California The University of California (UC) is a public land-grant research university system in the U.S. state of California. The system is composed of the campuses at Berkeley, Davis, Irvine, Los Angeles, Merced, Riverside, San Diego, San Francisco, ...

, Baron was named into its Hall of Fame in 1999. In the years 1979–1985 he won a total number of 33 Swedish titles. After his career as swimmer, Baron attended the

Haas School of Business The Walter A. Haas School of Business, also known as Berkeley Haas, is the business school of the University of California, Berkeley, a public research university in Berkeley, California. It was the first business school at a public university i ...

at the

University of California, Berkeley The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California) is a public land-grant research university in Berkeley, California. Established in 1868 as the University of California, it is the state's first land-grant u ...

, where he received his

MBA A Master of Business Administration (MBA; also Master's in Business Administration) is a postgraduate degree focused on business administration. The core courses in an MBA program cover various areas of business administration such as accounti ...

in 1988. Upon graduation, he joined

McKinsey & Company McKinsey & Company is a global management consulting firm founded in 1926 by University of Chicago professor James O. McKinsey, that offers professional services to corporations, governments, and other organizations. McKinsey is the oldest and ...

in their

Stockholm Stockholm () is the Capital city, capital and List of urban areas in Sweden by population, largest city of Sweden as well as the List of urban areas in the Nordic countries, largest urban area in Scandinavia. Approximately 980,000 people liv ...

office, after which he joined numerous consumer companies, including

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...

, AB Frionor (a Norwegian frozen seafood company), and

Kodak The Eastman Kodak Company (referred to simply as Kodak ) is an American public company that produces various products related to its historic basis in analogue photography. The company is headquartered in Rochester, New York, and is incorpor ...

. From 2001 to 2004, Baron was CEO and President of

Absolut Vodka Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden. Absolut is a part of the French group Pernod Ricard. Pernod Ricard bought Absolut for €5.63 billion in 2008 from the Swedish state. Absolut is one of the largest brand ...

, CEO and president of its parent company

V&S Group V&S Group (''V&S Vin & Sprit AB''), founded in 1917, is an international producer and distributor of alcoholic beverages. The group is currently owned by Pernod Ricard. Headquartered in Stockholm, the capital of Sweden, the group employs approxim ...

2004–2008, then CEO for Leaf 2009–2012 and after Leaf's merger with

Cloetta Cloetta is a Swedish confectionery and nuts company. The company manufactures and sells local confectionery brands on its main markets Sweden, Finland, Norway, Denmark, Netherlands, Germany and the UK. The company has 8 factories in five coun ...

he was CEO of the new Cloetta from 2012. He announced in 2015 that he was going to leave Cloetta.''Aktiespararen'' no. 5/2015, ISSN 0345-049X He was previously married to

Agneta Mårtensson Ulla Agneta Linnéa Mårtensson (born July 31, 1961) is a Swedish former freestyle swimmer. She won a silver medal in 4 × 100 m freestyle relay at the 1980 Summer Olympics in Moscow along with Carina Ljungdahl, Tina Gustafsson and Agneta Erikss ...

, the couple has two daughters. He now lives with another woman.

Personal bests

Long course (50 m)

Clubs

* Finspångs SK *

SK Korrugal SK may refer to: Businesses and organizations * SK Foods, an American agribusiness company * SK Hand Tools, an American tool manufacturer * Sangguniang Kabataan, Philippines youth councils * SK Group, South Korean conglomerate * Scandinavian Air ...

* Järfälla SS

References

Sveriges Olympiska Kommitté
* {{DEFAULTSORT:Baron, Bengt 1962 births Living people Haas School of Business alumni McKinsey & Company people Olympic bronze medalists for Sweden Olympic gold medalists for Sweden Olympic swimmers of Sweden Swedish chief executives Swedish male backstroke swimmers Swedish male butterfly swimmers Swimmers at the 1980 Summer Olympics Swimmers at the 1984 Summer Olympics Olympic bronze medalists in swimming Swedish male freestyle swimmers World Aquatics Championships medalists in swimming European Aquatics Championships medalists in swimming Medalists at the 1984 Summer Olympics Medalists at the 1980 Summer Olympics Olympic gold medalists in swimming