Beko ( ; stylized as beko) is a Turkish

major appliance A major appliance, also known as a large domestic appliance or large electric appliance or simply a large appliance, large domestic, or large electric, is a non-portable or semi-portable machine used for routine housekeeping tasks such as cookin ...

and

consumer electronics Consumer electronics or home electronics are electronic ( analog or digital) equipment intended for everyday use, typically in private homes. Consumer electronics include devices used for entertainment, communications and recreation. Usuall ...

brand of Arçelik A.Ş.Arçelik A.Ş.: Brands
/ref> controlled by

Koç Holding Koç Holding A.Ş. () is the largest industrial conglomerate in Turkey, and the only company in the country to be listed on the Fortune Global 500 as of 2016. The company, headquartered in Nakkaştepe, Istanbul, is controlled by the Koç family, ...

History

Beko Elektronik A.Ş. was founded by

Vehbi Koç Ahmet Vehbi Koç (20 July 1901 – 25 February 1996) was a Turkish entrepreneur and philanthropist who founded the Koç Group, one of Turkey’s largest groups of companies. During his lifetime he came to be one of Turkey's wealthiest citiz ...

, the founder of

(who also founded Arçelik A.Ş., the parent company of Beko, in 1955), and Leon Bejerano in

Istanbul ) , postal_code_type = Postal code , postal_code = 34000 to 34990 , area_code = +90 212 (European side) +90 216 (Asian side) , registration_plate = 34 , blank_name_sec2 = GeoTLD , blank_i ...

Turkey Turkey ( tr, Türkiye ), officially the Republic of Türkiye ( tr, Türkiye Cumhuriyeti, links=no ), is a transcontinental country located mainly on the Anatolian Peninsula in Western Asia, with a small portion on the Balkan Peninsula ...

in 1954. The company's name is a combination of the first two letters of the founders' surnames. In 2004, Beko Elektronik purchased the

German German(s) may refer to: * Germany (of or related to) **Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality law **Ge ...

electronics company

Grundig Grundig (; ) is a German consumer electronics manufacturer owned by the Turkish Arçelik A.Ş., the white goods (major appliance) manufacturer of Turkish conglomerate Koç Holding. The company made domestic appliances and personal-care prod ...

and by January 2005, Beko and its rival Turkish electronics and white goods brand Vestel accounted for more than half of all TV sets manufactured in Europe. In April 2010, the electronics division of Beko renamed itself Grundig Elektronik A.Ş. At the Extraordinary General Shareholders Meeting of Arçelik A.Ş. on 29 June 2009, it was decided to merge Arçelik A.Ş. with the company's subsidiary, Grundig Elektronik A.Ş. (to be administered directly by Arçelik A.Ş. of Koç Holding) by taking over all of Grundig's assets and liabilities as a whole. Beko is a budget brand name in some countries and continues to be in use for a number of Arçelik A.Ş. products such as

television set A television set or television receiver, more commonly called the television, TV, TV set, telly, tele, or tube, is a device that combines a tuner, display, and loudspeakers, for the purpose of viewing and hearing television broadcasts, or using ...

refrigerator A refrigerator, colloquially fridge, is a commercial and home appliance consisting of a thermally insulated compartment and a heat pump (mechanical, electronic or chemical) that transfers heat from its inside to its external environment so th ...

washing machine A washing machine (laundry machine, clothes washer, washer, or simply wash) is a home appliance used to wash laundry. The term is mostly applied to machines that use water as opposed to dry cleaning (which uses alternative cleaning fluids and ...

s and

dishwasher A dishwasher is a machine that is used to clean dishware, cookware, and cutlery automatically. Unlike manual dishwashing, which relies heavily on physical scrubbing to remove soiling, the mechanical dishwasher cleans by spraying hot water, ty ...

s, in several countries. Beko changed its

old logo Old or OLD may refer to: Places *Old, Baranya, Hungary *Old, Northamptonshire, England *Old Street station, a railway and tube station in London (station code OLD) *OLD, IATA code for Old Town Municipal Airport and Seaplane Base, Old Town, Mai ...

for a new one in June 2014.FC Barcelona: "FC Barcelona and Beko sign global sponsorship agreement"
/ref> Beko started selling its products in Egypt in 2014, where it is gaining popularity and more market share. In India,

Voltas Voltas Limited is an Indian multinational home appliances and consumer electronics company headquartered in Mumbai. It designs, develops, manufactures and sells products including air conditioners, air coolers, refrigerators, washing mac ...

, originally an air-conditioner brand and subsidiary of

Tata Group The Tata Group () is an Indian multinational conglomerate headquartered in Mumbai. Established in 1868, it is India's largest conglomerate, with products and services in over 150 countries, and operations in 100 countries across six continent ...

, partnered with Beko to produce home appliances like TVs,

s, etc.

Incidents

Some Beko products have posed a safety risk to consumers who buy them. In 2016, Mishell Moloney was found dead due to a fault with a Beko drying machine that had caught fire. Beko tried to state that the fault that led to Moloney's death was a 'tragic and isolated incident.' However, the DCS 85W drying machine which was used by Moloney was already responsible for some twenty fires in the UK. Beko quality control chief, Andrew Mullin, also revealed that the smaller models in the range, had already been recalled due to hundreds of safety incidents.

Sponsorships

Beko has been the official sponsor of the Turkish,

Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance language *** Regional Ita ...

and Lithuanian premier basketball leagues, as well as the

2014 FIBA Basketball World Cup The 2014 FIBA Basketball World Cup was the 17th edition of the FIBA Basketball World Cup, the tournament previously known as the FIBA World Championship. Hosted by Spain, it was the last tournament to be held on the then-current four-year cycle ...

in Spain. Beko is a partner of the Spanish football club

FC Barcelona Futbol Club Barcelona (), commonly referred to as Barcelona and colloquially known as Barça (), is a professional football club based in Barcelona, Catalonia, Spain, that competes in La Liga, the top flight of Spanish football. Found ...

since 2014 and Turkish football club Beşiktaş JK, Turkmen football club

FC HTTU FC may refer to: Businesses, organisations, and schools * Fergusson College, a science and arts college in Pune, India * Finncomm Airlines (IATA code) * FranklinCovey company, NYSE stock symbol FC * Frontier Corps, a paramilitary force in Pakist ...

. Furthermore, it had been one of the largest advertisers in the English

Premier League The Premier League (legal name: The Football Association Premier League Limited) is the highest level of the men's English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Fo ...

since 2008, and an official sponsor of the

FA Cup The Football Association Challenge Cup, more commonly known as the FA Cup, is an annual knockout football competition in men's domestic English football. First played during the 1871–72 season, it is the oldest national football compet ...

. Beko sponsored

Millwall F.C. Millwall Football Club () is a professional football club in Bermondsey, South East London, England. They compete in the EFL Championship, the second tier of English football. Founded as Millwall Rovers in 1885, the club has retained its name d ...

in the 2005–06 season. Between 2016 and 2020, Beko was the main sponsor of

Netball New Zealand Netball New Zealand is the national body which oversees, promotes and manages netball in New Zealand, including the Silver Ferns. In 2019, 137,713 players were registered with Netball New Zealand, the governing body for organised netball in the co ...

's National Netball League. Beko is a premier sponsor of

Volley Lube Associazione Sportiva Volley Lube is a professional volleyball team based in Treia, Italy. Since 1995 the club has been playing in the Serie A of the Italian Volleyball League. It won the Italian Championship seven times, the Italian Cup five tim ...

.Beko
''ganxoo.com''. Retrieved 13 May 2022.

References

External links

Beko – International

Beko - Turkey

Beko UK
{{Authority control Electronics companies established in 1969 Companies disestablished in 2009 Manufacturing companies based in Istanbul Companies listed on the Istanbul Stock Exchange Home appliance manufacturers of Turkey Electronics companies of Turkey Home appliance brands Turkish brands Koç family Turkish companies established in 1969