Behance (stylized as Bēhance) is a social media platform owned by
Adobe
Adobe ( ; ) is a building material made from earth and organic materials. is Spanish for ''mudbrick''. In some English-speaking regions of Spanish heritage, such as the Southwestern United States, the term is used to refer to any kind of e ...
whose main focus is to showcase and discover
creative work
A creative work is a manifestation of creative effort including fine artwork (sculpture, paintings, drawing, sketching, performance art), dance, writing (literature), filmmaking, and composition.
Legal definitions
Creative works require a cr ...
.
Behance was founded by Matias Corea and Scott Belsky in November 2005. It was acquired by Adobe in December 2012. As of October 2020, Behance had over 24 million members.
History
Behance was founded by Matias Corea and Scott Belsky in November 2005. The company initially relied on revenue, generating income by selling banner ads, job postings and later, 99U conference tickets. In May 2012, their first round of outside funding received $6.5 million from investors including
Dave McClure
David "Dave" McClure is an entrepreneur and angel investor based in the San Francisco Bay Area, who founded the business accelerator 500 Startups (now 500 Global), serving as CEO until his resignation in 2017. He founded Practical Venture Capit ...
and
Jeff Bezos's personal investment firm,
Bezos Expeditions.
The company was acquired by
Adobe Systems
Adobe Inc. ( ), originally called Adobe Systems Incorporated, is an American multinational computer software company incorporated in Delaware
and headquartered in San Jose, California. It has historically specialized in software for the crea ...
for $150 million in December 2012. In 2021, Behance added a subscription feature for users to sell their tutorials and other services. It also added crypto wallet integration.
Corporate affairs
Products
Users can sign up to Behance and build profiles consisting of projects. Both registered and unregistered users can view any particular project, as well as comment on them. Members of Behance can follow other users' profiles. Co-founder Belsky compared the first version of Behance's online porfolios with "project" structures as providing an organised art showcase, in comparison to DeviantArt and Saatchi's digital community.
Adobe Portfolio
Adobe Portfolio (formerly ProSite) is Behance's DIY web design application, similar to popular tools such as
Weebly and
Joomla. It is a personal portfolio side creation tool on the web and it syncs with a users Behance project. Adobe Portfolio can only be accessed by buying an Adobe Creative Cloud subscription
Served sites
Content from the Behance Network gets fed into a network of sites called the Served sites, which display work in specific categories such as fashion, industrial design, and typography. In September 2010, more were added, including branding, digital art and toy design. In April 2012, advertising, art, architecture and more were added as categories.
Action Method
Action Method is a productivity methodology targeting creative professionals. It includes a line of paper products (since 2014 sold by The Ghostly Store rather than Behance itself) and an online application called Action Method Online (although this was discontinued 1 June 2014). Its purpose is to connect every event with a set of specific tasks which the user can perform, called ''action steps''.
99U
99U is a consulting service and annual conference in
New York City that focuses on marketing. The name 99U comes from the
Thomas Edison quote that "Genius is 1% inspiration, 99% perspiration."
In 2011, 99U won a
Webby Award for "Best Cultural Blog."
Awards
* 2009 Webby Award Finalist (The Behance Network) – Self-Promotion/Portfolio Category
* 2009
Silicon Alley Insider Award Finalist – Most Loved Product or Service
* 2011 Webby Award Winner (The 99%) – Best Cultural Blog
*2017 Webby Award Winner (Behance) – Community
Criticism
Adobe's acquisition of Behance in 2012 prompted concerns that the company would start monitoring the activity of its users.
See also
*
Creative Cloud controversy
Adobe Creative Cloud is a set of applications and services from Adobe Inc. that gives subscribers access to a collection of software used for graphic design, video editing, web development, photography, along with a set of mobile applications an ...
*
Adobe Systems
Adobe Inc. ( ), originally called Adobe Systems Incorporated, is an American multinational computer software company incorporated in Delaware
and headquartered in San Jose, California. It has historically specialized in software for the crea ...
* ''
Adweek
''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has cove ...
''
*
AIGA
The American Institute of Graphic Arts (AIGA) is a professional organization for design. Its members practice all forms of communication design, including graphic design, typography, interaction design, user experience, branding and identity. ...
*
Core77
''Core77'' is an online design magazine dedicated to the practice and produce of the field of industrial design. It serves as a resource for students, practitioners and fans of the field, as well as a venue for essays and reports on the topic of ...
*
D&AD
Design and Art Direction (D&AD), formerly known as British Design and Art Direction, is a British educational organisation that was created in 1962 to promote excellence in design and advertising. Its main offices are in Spitalfields in London. I ...
Notes
References
External links
Official Website
{{Adobe Inc.
Adobe Inc.
Promotion and marketing communications